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©  LFP
LFP: Samba Digital (agency) put in charge of Ligue 1's international social media strategy

Samba Digital, an American marketing agency specialised in the sports industry, has won the call for tenders launched by LFP Media in September 2023 to take over the management of the Ligue 1 Uber Eats' international social media strategy, on 05/12/2023. The contract, which began on 01/12/2023, is…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 308544
• Published on 06/12/23 at 09:20
©  D.R.
Skweek: the "Skweek show by Tony Parker" broadcast in Turkey (Saran), Greece & Cyprus (Nova)

The Turkish pay-TV group Saran has entered into a partnership with Skweek to broadcast the weekly show "Skweek show by Tony Parker, presented by Turkish Airlines" on its channels in Turkey, announced the OTT platform owned by Fedcom Media on 05/12/2023. Skweek also signed a similar agreement…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Media
• Article # 308510
• Published on 05/12/23 at 16:35
©  NTF
News Tank Football: interviews published in October & November 2023

"We are happy with our business model, we are happy with our revenues (€515.4m in 2022-23, see below). It doesn't mean that we are satisfied and won't be ambitious to reach more, but for taking notice where we are from and taking notice that we have to gain all the money by ourselves, that we…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 308420
• Published on 05/12/23 at 10:40
©  Atos
UEFA: Atos (technology, FRA) IT service provider for Euro 2024 in Germany

Atos, a French digital services company, has activated its partnership with UEFA and presented its operations in connection with Euro 2024, to be held in Germany from 14/06 to 16/07/2024, on 04/12/2023. The group based in Bezons (Val-d'Oise, FRA) has the status of "official technology partner…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 308296
• Published on 04/12/23 at 13:00
©  News Tank
Weekly News Extra (28/11-01/12/2023)

• Initially scheduled to take place in Bangkok (Thailand) on Saturday 05/08/2023, the 28th edition of the Trophée des Champions (Paris Saint-Germain - Toulouse FC) will finally take place at the Parc des Princes on Wednesday 03/01/2024. • SSC Napoli (Serie A TIM), Italian champions in 2022-23…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 308215
• Published on 01/12/23 at 17:10
©  UEFA
UEFA Euro 2024: Betano (sports betting) first bookmaker to become a global sponsor of the Euros

Betano, a sports betting operator owned by the Greek group Kaizen Gaming, has become a global sponsor of Euro 2024 (in Germany from 14/06 to 14/07/2024), announced UEFA on 30/11/2023. The agreement was negotiated via the Swiss agency CAA Eleven. As part of this agreement, Betano will benefit…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 308098
• Published on 01/12/23 at 09:20
©  FIBA
Basketball: Kuehne+Nagel (logistics, SUI) FIBA global supplier until 2025

Kuehne+Nagel, a Swiss company specialised in transport and logistics, has become a global supplier to the International Basketball Federation (FIBA) until 2025, announced the world body on 29/11/2023. As part of the partnership, Kuehne+Nagel will be responsible for deploying its shipping and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 307982
• Published on 30/11/23 at 13:00
©  Mercedes-AMG Petronas F1 Team
Formula 1: SAP (software) official partner of Mercedes-AMG Petronas F1 Team from 2024

German IT company SAP has become an official partner of the Mercedes-AMG Petronas F1 Team as part of a "multiyear" agreement starting with the 2024 season, announced the British team on 29/11/2023. As part of the agreement, SAP will provide Mercedes with several solutions aimed at reducing…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 307934
• Published on 30/11/23 at 10:00
©  New Balance
Tennis: New Balance, equipment supplier of the Australian Open & United Cup (2024-2026)

New Balance has become the official equipment supplier of the Australian Open Grand Slam tournament, as well as the United Cup, a joint competition launched by the ATP and the WTA in 2023, for three editions (2024-2026), announced the Australian Open on 28/11/2023. As part of the agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 307845
• Published on 29/11/23 at 16:00
©  Giovanni De Angelis / SFS
Social Football Summit: a look back at the 6th edition at the Stadio Olimpico in Rome, 21-22/11/2023

• 4,000 participants • 160 speakers • over 60 conferences • 10 masterclasses • 600 m2 of networking and exhibition space These are the key figures for the Social Football Summit 2023, the 6th edition of the football industry's leading international event, which was held at the Stadio…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 307742
• Published on 28/11/23 at 17:20