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©  SAFF
Saudi Arabia/SAFF: Lay's (PepsiCo), title sponsor of the women's first division (2023-2026)

Lay's, a crisps brand belonging to the American group PepsiCo, has become a strategic partner of the Saudi Arabian Football Federation (SAFF) for three seasons (2023-2026), announced the body on 10/10/2023. The agreement was negotiated by Al-Wasail SMC, the Federation's commercial agency since…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 302865
• Published on 11/10/23 at 17:00
©  Arsenal FC
Arsenal FC: Hotels.com, official partner of the men's & women's teams from 2023-24

Hotels.com, an online hotel booking platform owned by Expedia Group, has become an official partner (2nd level) of Arsenal FC (Premier League) as part of a "multi-year" agreement from the 2023-24 season, announced the club on 11/10/2023. The agreement covers the men's and women's (Barclays Women's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 302866
• Published on 11/10/23 at 16:45
©  Puma
CONMEBOL: Puma sponsor & ball supplier for all competitions for 3 years (2024-2026)

German equipment manufacturer Puma has become an official partner of CONMEBOL for "all club and national team matches" organised by the body, announced the latter on 11/10/2023. The agreement will run for three years (2024-2026). As part of the agreement, the German brand will "be sponsoring…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 302847
• Published on 11/10/23 at 16:35
©  CAF
TotalEnergies AFCON Ivory Coast 2023: Apsonic (motorcycles, CIV), 3rd sponsor of the competition

Ivorian motorbike manufacturer Apsonic has become an official sponsor of the TotalEnergies Africa Cup of Nations 2023, to be held in the Ivory Coast from 13/01 to 11/02/2024, announced the Confederation of African Football on 10/10/2023. The brand has the status of official sponsor, the second…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 302791
• Published on 11/10/23 at 14:30
©  Formula One Group
Formula 1: Pirelli (tyres) extends as exclusive supplier for three seasons (2025-2027)

The Italian brand Pirelli has extended its contract as exclusive tyre supplier to Formula 1 for three seasons, i.e. the 2025-2027 cycle, "with the option to extend for an additional year (up to and including 2028)," announced Formula One Group on 10/10/2023. This contract also covers the Formula 2…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 302753
• Published on 11/10/23 at 10:00
©  Puma
TotalEnergies AFCON 2023: Puma becomes a technical partner of CAF & official ball supplier

German equipment manufacturer Puma has become a "technical partner" of the Confederation of African Football (CAF) with effect from 01/11/2023, announced the body on 09/10/2023. Puma has the status of official sponsor, the second level in CAF's sponsorship hierarchy. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 302629
• Published on 10/10/23 at 11:30
©  Oracle Red Bull Racing
Formula 1: EA Sports, Heineken, TAG Heuer... Max Verstappen's sponsors celebrate his third title

American video game publisher EA Sports, Swiss watchmaker TAG Heuer and Dutch brewer Heineken are celebrating Max Verstappen's (NED, Oracle Red Bull Racing) third consecutive Formula 1 World Drivers' Championship title on 07/10/2023. The 26-year-old was crowned following his second place in the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Networks
• Article # 302551
• Published on 09/10/23 at 16:00
©  News Tank
Weekly News Extra (02-06/10/2023)

• Getafe CF (LALIGA EA Sports) and the city council have decided to change the name of the stadium from 'Coliseum Alfonso Perez' to simply 'Coliseum', after former player Alfonso Perez, born in Getafe (ESP), made comments deemed sexist regarding women's football. • The EFL has launched a call…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 302430
• Published on 06/10/23 at 16:55
©  CAF
Africa/CAF: IMG appointed global sponsorship agency for all competitions until 2025

The Confederation of African Football (CAF) and the media rights and marketing agency IMG (Endeavour Group) "have concluded an agreement making IMG the global sponsorship agency of CAF until 2025," announced the body on 05/10/2023. As part of the partnership, "IMG will also provide marketing…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 302391
• Published on 06/10/23 at 14:30
©  Sébastien Lascoux
Think Sport 2023: "In the United States, the models are much more flexible" (T. Lavielle, Wasserman)

"In the United States, the models are much more flexible: stakeholders are not afraid to try out different, more innovative models. At the same time, generation Z is prepared to pay a lot for brands that are committed to the world of tomorrow, which they will inherit. The economic pillars are the…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Agencies, …
• Article # 302338
• Published on 06/10/23 at 09:20