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©  FFF
FFF: a platform dedicated to supporter travel launched with the sport travel & event agency MyComm

MyComm, a French agency specialised in sports and events travel, has become the "official fan travel agency" of the Fédération Française de Football, announced the two parties on 26/10/2023. As part of this agreement, the parties are launching "Voyages FFF", a platform dedicated to travel for Les…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 305083
• Published on 03/11/23 at 10:40
©  RC Lens
RC Lens: Crédit Agricole (bank) extends as an official partner until the end of 2023-24

Crédit Agricole Nord de France, the regional arm of the French banking group, has extended its partnership with RC Lens (Ligue 1 Uber Eats) until the end of the 2023-24 season, announced the club on 02/11/2023. Crédit Agricole has the status of official partner, the third level in the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 305044
• Published on 02/11/23 at 16:50
©  FC Lorient
Ligue 1 Uber Eats: Kaporal (clothing), official partner of FC Lorient for the 2023-24 season

Kaporal, a French clothing brand, has become an official partner of FC Lorient (Ligue 1 Uber Eats) for the 2023-24 season, announced the club on 02/11/2023. The clothing brand has the status of official partner, the second level in the Breton club's sponsorship hierarchy. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 305001
• Published on 02/11/23 at 15:20
©  Paris Saint-Germain
Paris Saint-Germain: Paris Baguette (bakery chain, KOR), official partner for 2023-2025

Paris Baguette, a South Korean bakery chain, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) in South Korea for two seasons (2023-2025), announced the club on 02/11/2023. Paris Baguette, the first South Korean brand to enter into a partnership with Paris Saint-Germain…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 304986
• Published on 02/11/23 at 13:00
©  Ipsos
Rugby World Cup 2023: TotalEnergies, the most visible sponsor of the competition in France (Ipsos)

"With 50% visibility, the TotalEnergies advertisement made the biggest impact on people's minds" during the 2023 Rugby World Cup, according to the "Les Essais transformés de la Pub" (The Tries Transformed by Advertising) barometer dedicated to the competition's sponsors and published by the Ipsos…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Media, …
• Article # 304932
• Published on 02/11/23 at 08:40
©  NBA
USA/Basketball: Skims (underwear), official partner of the NBA, WNBA & Team USA

Skims, an American underwear brand founded by Kim Kardashian in 2019, has become an official partner of the NBA, WNBA and US men's national team (Team USA) as part of a "multi-year partnership" beginning with the 2023-24 season, announced the National Basketball Association on 30/10/2023. "As…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 304865
• Published on 31/10/23 at 15:40
©  Social Football Summit
Social Football Summit: 6th edition at the Stadio Olimpico in Rome (ITA) on 21 & 22/11/2023

The sixth edition of the Social Football Summit, a benchmark international event for the football industry in terms of business, innovation, marketing and communication, will take place on Tuesday 21 and Wednesday 22/11/2023 at the Olympic Stadium in Rome (Italy), according to the organisers on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 304880
• Published on 31/10/23 at 14:50
©  adidas
Ballon d'Or 2023: adidas, Messi's equipment supplier, creates 8 rings celebrating his 8 titles

"Countless memories, eight rings, zero doubts" is the caption accompanying a photo published by adidas showing Lionel Messi (Inter Miami, MLS) wearing eight rings created by the German equipment manufacturer to represent the Argentina international's eight Ballon d'Or titles, the last of which he…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 304862
• Published on 31/10/23 at 14:20
©  Nike
Ligue 1 Uber Eats: adidas supplies 44% of players' boots in 2023-24, ahead of Nike & Puma (Footpack)

44.05% of players in the 18 Ligue 1 Uber Eats clubs (i.e. 200 players out of 455) are wearing adidas boots in 2023-24, according to a study by Footpack, a French website specialised in football equipment news, published on 26/10/2023. As in 2022-23, the brand is ahead of American equipment…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 304811
• Published on 31/10/23 at 09:40
©  AC Milan / FC Inter Milan
Serie A TIM: Gatorade (beverages) extends as an official partner of Inter Milan & AC Milan

Gatorade, an isotonic drinks brand owned by the American group PepsiCo, has extended its partnership with AC Milan and FC Inter Milan as an official partner (3rd level), announced the two Serie A TIM clubs on 27/10/2023. The partnership with Inter will run for an additional two seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 304754
• Published on 30/10/23 at 15:20