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©  D.R.
Formula 1: Emily Prazer promoted to chief commercial officer of Formula One Management

Emily Prazer has been promoted to chief commercial officer (CCO) of Formula One Management, she announced on her LinkedIn account on 13/01/2024. Prazer has held the same position since May 2022 at Formula 1 Las Vegas Grand Prix, the group entity responsible for marketing the Las Vegas Grand…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 312034
• Published on 15/01/24 at 16:40
©  Webedia
France/esports: Orange adds the LFL (League of Legends) to its sponsorship portfolio

Orange, a French telecommunications operator, has become an official supplier (2nd level) of the Ligue Française de League of Legends (LFL) for the 2024 season, announced Webedia on 12/01/2024. Orange is thus strengthening its position in French esports. The Paris-based company is a major…
Domain(s): Sponsors & Partners
• Category(ies): Activation, esport - gaming
• Article # 311939
• Published on 15/01/24 at 13:00
©  D.R.
IOC: AB InBev becomes a "TOP" partner until 2028 via its alcohol-free beer brand Corona Cero

Belgian brewery group AB InBev has become a Worldwide Olympic Partner (TOP partner) of the International Olympic Committee for five years (2024-2028), announced the IOC on 12/01/2024. The partnership covers the Olympic and Paralympic Games in Paris 2024 (summer), Milano Cortina 2026 (winter) and…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 311877
• Published on 12/01/24 at 17:10
©  D.R.
Tennis: Google Pixel (smartphones) partner of the 2024 Australian Open which has 33 sponsors

Google Pixel, the smartphone brand of US technology services company Google, has become the "official smartphone and official camera" of the Australian Open Tennis Championships from 2024, announced the organiser of the Grand Slam tournament Tennis Australia on 12/01/2024. The main draw of the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 311869
• Published on 12/01/24 at 17:00
©  UEFA
UEFA Euro 2024: BYD (electric vehicles, CHN) succeeds Volkswagen as e-mobility partner

Chinese car manufacturer BYD (abbreviation for Build Your Dreams) has become the 13th official sponsor of Euro 2024, which will be held in Germany from 14/06 to 14/07/2024, announced UEFA on 12/01/2024. The agreement was negotiated via the Swiss agency CAA Eleven. BYD, which has already forged…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 311865
• Published on 12/01/24 at 16:50
©  News Tank
Weekly News Extra (08-12/01/2024)

• Olympique de Marseille (Ligue 1 Uber Eats) is selling 600 shirts from its esports team which is participating in the 2024 eLigue 1 Uber Eats. • Arsenal FC (Premier League) and its equipment supplier adidas have extended their "No More Red" campaign into 2024. • adidas has replaced Nike as…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 311851
• Published on 12/01/24 at 16:36
©  FC Bayern Munich
FC Bayern Munich: Bitpanda (trading) platinum & official crypto trading partner from 2023-24

Bitpanda, an Austrian trading platform, has become the "official crypto trading partner" of FC Bayern Munich (Bundesliga) as part of a "multi-year partnership" from the 2023-24 season, announced the two parties on 12/01/2024. Bitpanda has the status of "platinum partner" the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 311817
• Published on 12/01/24 at 14:30
©  AFC Ajax / X
Eredivisie: adidas extends as equipment supplier of AFC Ajax until 2031

adidas has extended its partnership with AFC Ajax (Eredivisie) for an additional six seasons (2025-2031), announced the club le 11/01/2024. Ajax had previously extended its partnership with adidas until 2024-25 the 13/07/2018. The German equipment manufacturer has been a partner of Ajax since…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners
• Article # 311797
• Published on 12/01/24 at 13:40
©  CÉBÉ
Olympique de Marseille: CÉBÉ (sunglasses) official partner from the 2023-24 season

CÉBÉ, a French sunglasses manufacturing company, has become an official partner (3rd level) of Olympique de Marseille (Ligue 1 Uber Eats) from the 2023-24 season, announced the club on 11/01/2024. The duration of the agreement has not been specified. OM and CÉBÉ had already worked together in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 311624
• Published on 11/01/24 at 13:40
©  D.R.
NBA Paris Game 2024: the NBA House (1,800 m²) at Carreau du Temple (Paris) from 10 to 13/01/2024

For the NBA Paris Game 2024 Presented by Revolut, the National Basketball Association has set up the NBA House at the Carreau du Temple (a former clothes market in Paris, 3rd arrondissement) from Wednesday 10 to Saturday 13/01/2024 (closing time 20:00 CET). Access is free, but tickets must be…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Game - pitch, …
• Article # 311601
• Published on 11/01/24 at 10:00