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©  EA Sports
Tottenham Hotspur FC: EA Sports (video games), official partner since 2018, extends from 2022-23

EA Sports, an American video game publisher that holds the "FIFA" (video game) license, is extending its partnership with Tottenham Hotspur FC (Premier League) from 2022-23, announced the London club on 24/08/2022. "Electronic Arts Inc. creator of the EA Sports FIFA 23 computer game series…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 261834
• Published on 25/08/22 at 17:00
©  Sorare
Ligue 2 BKT: Sorare (NFTs) partner of 11 clubs, which will be part of a European D2 fantasy league

Sorare has become an exclusive partner of 11 Ligue 2 BKT clubs in 2022-23 and "plans to become a partner of all Ligue 2 clubs in the coming weeks," announced the French startup specialised in NFTs bearing the image of football players, on 25/08/2022. • The clubs concerned by the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Digital, …
• Article # 261794
• Published on 25/08/22 at 14:00
©  LaLiga
LaLiga: Motorola becomes a partner in Mexico, 3rd regional partnership in Latin America in 2022-23

Motorola México, a national subsidiary of the telecommunications company owned by the Chinese Lenovo Group, has become a regional partner of LaLiga Santander for the Mexican market from the 2022-23 season, announced LaLiga on 23/08/2022. The smartphone manufacturer has the status of regional…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 261712
• Published on 24/08/22 at 17:35
©  TCL
Basketball: TCL (televisions, Hong Kong) renews as a major partner of FIBA until 2023

TCL, a manufacturer of electronic equipment including televisions, has renewed its partnership with FIBA for another year, until 2023, announced the Hong Kong-based group on 22/08/2022. This agreement was negotiated by FIBA Marketing, which was born out of the collaboration between Infront and the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 261676
• Published on 24/08/22 at 17:00
©  LoL Esports
esports: Tiffany & Co (LVMH), to make the new trophy for the LoL World Championship 2022

Tiffany & Co, an American jewellery company owned by the French group LVMH, is collaborating with Riot Games to craft a new trophy for the winner of the League of Legends World Championship ("Worlds"), announced LoL Esports, the US publisher's entity that manages the marketing of its esports…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 261680
• Published on 24/08/22 at 15:30
©  Red Bull
Red Bull: video of a race between Max Verstrappen & 3 Belgian athletes ahead of Belgian Grand Prix

Red Bull has activated its partnerships with four of its brand ambassadors, including Dutch driver Max Verstrappen and three Belgian athletes, by featuring them in a video clip entitled "From sim to reality" on 22/08/2022. The seven-minute video, "shot almost entirely in Belgium", is being…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication
• Article # 261646
• Published on 24/08/22 at 11:00
©  Qatar Airways
Triathlon: Qatar Airways, global partner of The Ironman Group (triathlons) until 2025

Qatar Airways has become a global partner of The Ironman Group, a company specialised in public events such as triathlons, running and mountain biking, for the 2022-2025 cycle, announced the airline on 22/08/2022. Qatar Airways will acquire the naming rights for the Ironman Maryland (USA…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 261573
• Published on 23/08/22 at 17:00
©  adias
adidas: Kasper Rorsted to step down as CEO in 2023, 3 years before the end of his contract

Kasper Rorsted (60) and the supervisory board of adidas AG have "mutual agreed" that the Dane will step down as CEO "during the course of 2023," announced the German equipment manufacturer on 22/08/2022. "The search for a succession has started. Kasper Rorsted will remain CEO until a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 261538
• Published on 23/08/22 at 14:00
©  D.R.
US Open: La Roche-Posay (dermatological Lab, L'Oréal), "official sunscreen partner" from 2022

La Roche-Posay, a dermatological laboratory belonging to the French cosmetics group L'Oréal, has become a partner of the US Open from the 2022 edition, announced the USTA on 22/08/2022. The French brand thus becomes the first "official sunscreen partner" of the Grand Slam tournament. La…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 261541
• Published on 23/08/22 at 12:30
©  FC Inter Milan
Inter Milan: Hisense (electronics, CHN) strengthens sponsorship portfolio (PSG, FIFA, UEFA, etc.)

Hisense Italia, a national subsidiary of the Chinese industrial manufacturer of home goods (TVs, audio, appliances), has become an official partner (third level) of FC Inter Milan (Serie A TIM) for three seasons (2022-2025), announced the club on 19/08/2022. "The partnership with Inter will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 261372
• Published on 22/08/22 at 10:20