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©  D.R.
Six Nations Rugby: TikTok adjusts its partnership regarding the women's tournament from 2024

TikTok, a Chinese social network, has presented the new form of its partnership with Six Nations Rugby from the 2024 edition of the two Six Nations Tournaments, on 18/01/2024. As has been the case since 2022, the platform will continue to present itself as an "official fan" of both…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Social Responsibility
• Article # 313081
• Published on 25/01/24 at 10:00
©  Visa Cash App RB Formula One Team
Formula 1: Visa partner of the Red Bull teams & title sponsor of "Visa Cash App RB F1 Team"

Visa, an American payment solutions group, has become a global partner of Red Bull F1 Teams, owner of two teams competing in the FIA Formula 1 World Championship, for three seasons (2024-2026), announced the parties on 24/01/2024. This is Visa's "first new major global sports sponsorship in…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 313055
• Published on 25/01/24 at 08:40
©  D.R.
Premier League: Scayle (e-commerce) official partner of Manchester United from 2023-24

Scayle, a DtoC e-commerce platform, has become an official partner of Manchester United FC (Premier League) from the 2023-24 season, announced the English club on 23/01/2024. Scayle joins Manchester United's second tier of partnerships, alongside the likes of Apollo Tyres (tyres), Canon…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 312911
• Published on 24/01/24 at 08:40
©    Riot Games, Inc. logo
Video games: a restructuring plan at Riot Games with 530 employees (11% of the workforce) laid off

Riot Games, a subsidiary of Tencent Holdings, is laying off 530 employees, or approximately 11% of its workforce, according to the American video game studio and publisher on 22/01/2024. These redundancies mainly affect teams "outside of core development (League of Legends video game)," said…
Domain(s): Sponsors & Partners
• Category(ies): Employment - training, Legal, Marketing - Communication, …
• Article # 312844
• Published on 23/01/24 at 15:20
©  IPL
Cricket: Tata Communications extends as Indian Premier League title sponsor for a record €55.8m/year

Tata Communications, a subsidiary of the Indian industrial group Tata, has extended its title sponsorship of the Tata Indian Premier League for a further five seasons (2024-2028), announced the BBCI, India's cricket governing body, on 20/01/2024. The Mumbai-based group was awarded the contract…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 312695
• Published on 22/01/24 at 17:00
©  D.R.
FDJ: a public tender offer for the entire capital of Kindred (Unibet, 32Red, etc.)

La Française des Jeux is filing a public tender offer for the entire share capital of Kindred Group, owner of nine gambling operators (Unibet, bingo.com, 32Red, Kolikkopelit, Casinohuone, Maria Casino, Highroller, Vlad Cazino and Ottokasino), announced the French group on 22/01/2024. The takeover…
Domain(s): Sponsors & Partners
• Category(ies): International development, Finance, Investment - Shareholding, …
• Article # 312657
• Published on 22/01/24 at 13:00
©  News Tank
Weekly News Extra (15-19/01/2024)

• The match schedule for the 2026 FIFA World Cup will be presented on Sunday 04/02/2024. The 104 matches will be spread across the 16 stadiums of the competition, which will take place mainly in the United States (84 matches), with only 10 matches in Canada and a further 10 in Mexico. •…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 312582
• Published on 19/01/24 at 17:05
©  CIO
IOC: beginning of the Gangwon 2024 Winter Youth Games in South Korea on 19/01/2024

The 4th edition of the Winter Youth Games (YOG) began in Gangwon province, South Korea, with a "universe-themed" opening ceremony held simultaneously on the Gangneung Oval and at the PyeongChang Dome on 19/01/2024. "Dear young athletes: this is your moment. You are following in the footsteps…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Activation, Ticketing, International development, …
• Article # 312570
• Published on 19/01/24 at 16:00
©  DFL
DFL: EA Sports extends as partner of the Bundesliga & 2.Bundesliga (2025-2027)

Electronic Arts (EA), an American video games company based in California (USA), has extended, via its subsidiary EA Sports, its partnership with the Deutsche Fußball Liga for the Bundesliga and 2.Bundesliga, announced the German Football League on 18/01/2024. This partnership renewal covers…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Activation, Essentials Sponsors & Partners, …
• Article # 312393
• Published on 18/01/24 at 14:30
©  Brand Finance
Brand Finance: Nike (62nd) the most valuable sports brand in 2024, adidas 141st & Decathlon 230th

The American sports equipment manufacturer Nike remains the world's most valuable sports brand in 2024, according to Brand Finance, a strategy and brand valuation consultancy, which published its ranking of the 500 most valuable brands in the world, across all sectors, on 17/01/2024. Valued at…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 312385
• Published on 18/01/24 at 13:40