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©  AC Milan
Serie A TIM: CFI Financial Group (trading), global partner of AC Milan from 2023-24

CFI Financial Group, an online trading provider headquartered in Dubai (UAE), has become a global partner and the "official online trading partner" of AC Milan (Serie A TIM), announced the Italian club on 18/01/2024. CFI (Credit Financier Invest) has official partner status, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 312357
• Published on 18/01/24 at 13:00
©  Samba Digital
Samba Digital: a turnover of €5.5m (+44%) in 2023 & a €10m target for 2024

Samba Digital, an American marketing agency specialised in the sports industry founded in 2018, posted a turnover of €5.56m in 2023 (from 01/01/2023 to 31/12/2023), up 44% on 2022 (€3.86m), announced the agency on 16/01/2024. "At the same time, the company will continue its development in new…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Finance
• Article # 312336
• Published on 18/01/24 at 10:00
©  Bayer 04 Leverkusen
Bayer 04 Leverkusen: MG Motor (car manufacturer) official automotive partner from 2023-24

MG Motor, a car manufacturer owned by Chinese automotive giant SAIC Motor Corporation Limited, has become the "official automotive partner" of Bayer 04 Leverkusen (Bundesliga) from 2024, announced the German club on 12/01/2024. The partnership has been effective since 01/01/2024, however, neither…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 312321
• Published on 18/01/24 at 09:25
©  RFEF
Spain: Seat (car manufacturer) extends Copa del Rey & Copa del Reina partnerships with the RFEF

Seat, a Spanish car manufacturer, has extended its partnership with the Spanish Football Federation (RFEF) as official partner of the Copa del Rey (men's) and Copa del Reina (women's) for the 2023-24 season, announced the body on 15/01/2024. The group based in Martorell (in the province of…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 312222
• Published on 17/01/24 at 13:00
©  Six Nations Rugby
Six Nations Rugby: IHG Hotels & Resorts 4th partner of the Men's & Women's 6 Nations from 2024

IHG Hotels & Resorts, the English hotel group, is to become an "official hotel partner" of the Men's and Women's 6 Nations Tournaments from 2024 as part of a "long-term partnership," announced Six Nations Rugby on 15/01/2024. The Denham-based company will activate its partnership for the first…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 312088
• Published on 16/01/24 at 13:00
©  Samsung
Paris 2024/IOC: skateboarding, surfing, breaking & climbing highlighted by Samsung's athlete team

Samsung Electronics, a South Korean electronics group, has activated its partnership with the IOC and presented a brand campaign centred around its Samsung Galaxy range of smartphones on 11/01/2024. The brand campaign is based on the slogan "Open Always Wins". "The message articulates…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 312070
• Published on 16/01/24 at 10:00
©  D.R.
Formula 1: Emily Prazer promoted to chief commercial officer of Formula One Management

Emily Prazer has been promoted to chief commercial officer (CCO) of Formula One Management, she announced on her LinkedIn account on 13/01/2024. Prazer has held the same position since May 2022 at Formula 1 Las Vegas Grand Prix, the group entity responsible for marketing the Las Vegas Grand…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 312034
• Published on 15/01/24 at 16:40
©  Webedia
France/esports: Orange adds the LFL (League of Legends) to its sponsorship portfolio

Orange, a French telecommunications operator, has become an official supplier (2nd level) of the Ligue Française de League of Legends (LFL) for the 2024 season, announced Webedia on 12/01/2024. Orange is thus strengthening its position in French esports. The Paris-based company is a major…
Domain(s): Sponsors & Partners
• Category(ies): Activation, esport - gaming
• Article # 311939
• Published on 15/01/24 at 13:00
©  D.R.
IOC: AB InBev becomes a "TOP" partner until 2028 via its alcohol-free beer brand Corona Cero

Belgian brewery group AB InBev has become a Worldwide Olympic Partner (TOP partner) of the International Olympic Committee for five years (2024-2028), announced the IOC on 12/01/2024. The partnership covers the Olympic and Paralympic Games in Paris 2024 (summer), Milano Cortina 2026 (winter) and…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 311877
• Published on 12/01/24 at 17:10
©  D.R.
Tennis: Google Pixel (smartphones) partner of the 2024 Australian Open which has 33 sponsors

Google Pixel, the smartphone brand of US technology services company Google, has become the "official smartphone and official camera" of the Australian Open Tennis Championships from 2024, announced the organiser of the Grand Slam tournament Tennis Australia on 12/01/2024. The main draw of the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 311869
• Published on 12/01/24 at 17:00