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©  Tennis Australia
Australian Open: Luzhou Laojiao (alcohol, CHN) extends partnership until 2028

Luzhou Laojiao, a Chinese company specialised in the production of alcoholic beverages, has extended its partnership with the Australian Open Tennis Championships (Grand Slam) for a further five editions (2024-2028), announced Tennis Australia on 19/12/2023. The 2024 edition of the Australian Open…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 310201
• Published on 21/12/23 at 08:40
©  OM
OM: "Our priority is to make the most of our supporters & partners' commitment" (G. La Mela)

"Our priority is to make the most of the commitment of our supporters and partners," said Grégory La Mela, commercial director at Olympique de Marseille (Ligue 1 Uber Eats), to News Tank Football on 19/12/2023. While the commitment of its fans has always been one of OM's strengths, it was…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 310174
• Published on 20/12/23 at 16:46
©  MCFC
Manchester City FC: Kellogg's (cereal), global partner of the men's & women's teams from 2023-24

American cereal producer Kellogg's has become a global partner (first level) of Manchester City FC (Premier League) as part of a "multi-year" agreement from the 2023-24 season, announced the club on 18/12/2023. The deal, makes the brand the "official Breakfast Cereals partner" of Manchester…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 310088
• Published on 20/12/23 at 10:25
©  Qatar Airways
Asian Football Confederation: Qatar Airways (airline) becomes a global partner until 2029

Qatar Airways, a Qatari airline, has become a global partner of the Asian Football Confederation (AFC), until 2029 as part of an agreement "set to transform the fan experience at Asian football competitions in the coming years," announced the body on 16/12/2023. The partnership will begin "in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 309940
• Published on 19/12/23 at 09:20
©  News Tank
Weekly News Extra (11-15/12/2023)

• UEFA is reportedly considering a change to its statutes to allow Aleksander Ceferin, its president until 2027, to be eligible for a fourth term until 2031, according to the Financial Times. The Slovenian was first elected in 2019 and is currently serving his third term, which would be his last…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 309647
• Published on 15/12/23 at 17:30
©  FC Barcelone
FC Barcelona: Damm (beers) extends as global partner for five years (2024-2029)

Damm, a Catalan brewing company, has extended as global partner (2nd level) of FC Barcelona (LALIGA EA Sports) for five seasons, until 2028-29, announced the club on 13/12/2023. Damm, via its "Estrella Damm" beer brand, was a premium partner (3rd level) of the Catalan club between 2002 and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 309505
• Published on 14/12/23 at 13:00
©  Six Nations Rugby
Rugby: Guinness (beers), title sponsor of the men's and women's Six Nations tournaments (£15m/year)

The Irish beer brand Guinness, which belongs to the British Diageo group, has extended its partnership agreement with Six Nations Rugby to become the title sponsor of the Women's Six Nations from the 2024 edition and to retain its title sponsorship of the men's tournament from 2025, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 309385
• Published on 13/12/23 at 16:00
©  News Tank
Weekly News Extra (04-08/12/2023)

• Olympique Lyonnais (Ligue 1 Uber Eats) and AS Dakar Sacré-Cœur (SEN) have extended their partnership for another year, until 30/06/2025. • Nissan (car manufacturer) has extended its partnership with Manchester City FC (Premier League) to become the equality, diversity and inclusion partner of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 308959
• Published on 08/12/23 at 16:40
©  Liverpool FC
Premier League: Carlsberg (beer) extends as official partner of Liverpool for 10 seasons (2024-2034)

The Danish beer brand Carlsberg has extended its partnership with Liverpool FC (Premier League) for a further ten years, until the end of the 2033-34 season on 07/12/2023. The agreement, which makes Carlsberg the Reds' official beer (official partner, 3rd level), was initially signed in 2010, and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 308910
• Published on 08/12/23 at 12:00
©  Association Suisse de Football
Swiss Football Association: UBS to succeed Credit Suisse as main partner (2024-2028)

The Swiss bank UBS will become the main partner of the Swiss Football Association from July 2024 and "until at least June 2028," announced the ASF on 05/12/2023. UBS will succeed Credit Suisse, a banking group that ran into financial difficulties at the beginning of 2023 and was bought by UBS…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners
• Article # 308859
• Published on 07/12/23 at 16:55