NFL: Sony (electronics) to roll out Hawk-Eye technology during the 2024-25 pre-season
Sony Group Corporation, a Japanese multinational specialised in electronics and entertainment (telephony, computing, video games, music, cinema, audiovisual, etc.), has become the "official technology partner" of the NFL
National Football League, the professional league of American football in the USA.
from 2024-25, announced the North American league on 31/07/2024.
As part of the agreement, Sony will provide video review and graphic technology from British company Hawk-Eye Innovations Ltd
• Headquarters: Basingstoke (Hampshire, UK)
• Founded: developed in 1999 by Roke Manor Research, launched in 2001
• Type of enterprise: limited company
• Specialisations: sports tracking, sports…
, which has been part of the Sony Group since 2011, "to support officiating and the development of on-field and sideline technologies," explained the NFL
Sector: National Football League (NFL)
• Holds the North American league (32 franchises) and the Super Bowl (final).
• Oversees the process of assigning professional licenses to 32…
. The integration of video assistance, which will initially be tested in pre-season games, should mark the end of the use of chains and orange marking posts to measure distances, a method that would be retained as a back-up solution. It is not yet known when this technology will be used in official matches.
"We're in the installation phase for all of our stadiums, really getting them calibrated and up to date. We're just really getting to a place where this system is as accurate as possible and really calibrating across our multiple stadiums. We're going through the installation of putting in the infrastructure and making sure these cameras are installed," said Gary Brantley, senior vice president and chief information officer at the NFL, to The Associated Press on 31/07/2024.
The partnership also calls for the development of a "new coach's sideline headset", powered by Verizon
• Activity: US telecommunications operator
• Founded: 1983
• Headquarters: Basking Ridge (New Jersey, USA)
• CEO: Hans Vestberg
• Turnover (2023): $134bn (€121.4bn)
• Workforce (2023): 104,500…
's 5G
5th generation of wireless technology for mobile networks, available by 2020. It could enable mobile telecommunication speeds of several gigabits of data per second, up to 1,000 times faster than…
network, to facilitate communication between coaches as early as 2025.
Hawk-Eye Innovations Ltd
• Headquarters: Basingstoke (Hampshire, UK)
• Founded: developed in 1999 by Roke Manor Research, launched in 2001
• Type of enterprise: limited company
• Specialisations: sports tracking, sports analysis, live scoring, online sports applications, digital media and broadcast production technologies
Clients:
• Football: NFL, MLS, DFL, UEFA, Lega Serie A
• Tennis: ATP Tour, WTA tour
• Others: World Rugby, NBA, ICC, Sky Sports, CBS, Nascar, European Tour, FIVB, GAA
Category: Sporting Goods Brands
Parent company: Sony Interactive Entertainment (SIE)
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# 7016, created on 25/04/18 at 10:47 - Updated on 08/08/24 at 16:45
National Football League (NFL)
Sector: National Football League (NFL)
• Holds the North American league (32 franchises) and the Super Bowl (final).
• Oversees the process of assigning professional licenses to 32 franchises.
Commissioner: Roger Goodell
Subsidiaries:
• NFL Films: production of NFL commercials, television programmes and documentaries.
• NFL International: promoting the NFL abroad, including a branch in the United Kingdom that organises regular season games in London.
Turnover (2023-24): estimated at $13bn
Partners:
• Apple Music (audio streaming): title sponsor of the Super Bowl half-time show, since 2023
• Align (scanners): since 2020-21
• Best Buy (e-commerce): since 2020-21
• Campbell Soup Company (cup): since 1998-99
• Castrol (motor oil): since 2010-11
• DMI (dairy products): since 2003-04
• E. & J. Gallo (wine and champagne): since 2022-23
• Little Caesars (pizza): since 2022-23
• Mars (snacks): since 2002-03
• Nationwide (car insurance): since 2014-15
• Rocket Mortgage (mortgages): since 2020-21
• Subway (fast food): since 2020-21
• Uber Eats (meal delivery service): since 2020-21
• Anheuser-Busch - Bud Light (beer, until 2022 between $230m and $250m per year)
• PepsiCo - Gatorade - Frito-Lay - Pepsi - Quaker Oats: since 2012-13
• Microsoft (IT, 2013-2018 for $80m a year)
• Visa (bank): since 1995-96
• FedEx (delivery service, since 2000)
• Procter & Gamble (consumer staples since 2009)
• Nike (equipment supplier): 2012-2038
• Oakley (helmets): since 2019-20, $75m
• Amazon Web Services (e-commerce): $75m, since 2017-18
• USAA (military, since 2011)
• Extreme Networks (technology, official provider of Wi-Fi since 2014)
• Verizon (telecommunications): since 2010
• Visa (payment solutions): 1995-2025
• Sleep Number (smart beds, since 2018)
• Caesars Entertainment Corporation (hotels and casinos): official casino sponsor since 2019-20 ($30m) + sports betting partner from 2021-22
• DraftKings (sports betting): fantasy league partner since 2019-20 + sports betting partner from 2021-22
• FanDuel (sports betting): sports betting partner from 2021-22
• Cigna (insurance)
• Intuit Turbotax (software for preparing US tax returns)
• Lowe's (tools)
• Hyperice (recovery technology) : "recovery technology partner" since 2020-21
• Diageo (spirits), $30m/year
• Cisco: since 2021-22
• Sony (electronics): since 2024-25
Official licenses:
• Fanatics (licensing): $50m
• NFL Madden: video game series with EA Sports
• NFL Network: US NFL news channel
Hospitality provider:
• On Location: until '2036
Category: Leagues & Federations
Headquarters address
345 Park AvenueNY 10154 New York United states
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# 2364, created on 09/09/14 at 02:28 - Updated on 13/02/25 at 15:27