Sony Group Corporation, a Japanese multinational specialised in electronics and entertainment (telephony, computing, video games, music, cinema, audiovisual, etc.), has become the "official technology partner" of the NFL National Football League, the professional league of American football in the USA. from 2024-25, announced the North American league on 31/07/2024.

As part of the agreement, Sony will provide video review and graphic technology from British company Hawk-Eye Innovations Ltd • Headquarters: Basingstoke (Hampshire, UK) • Founded: developed in 1999 by Roke Manor Research, launched in 2001 • Type of enterprise: limited company • Specialisations: sports tracking, sports… , which has been part of the Sony Group since 2011, "to support officiating and the development of on-field and sideline technologies," explained the NFL Sector: National Football League (NFL) • Holds the North American league (32 franchises) and the Super Bowl (final). • Oversees the process of assigning professional licenses to 32… . The integration of video assistance, which will initially be tested in pre-season games, should mark the end of the use of chains and orange marking posts to measure distances, a method that would be retained as a back-up solution. It is not yet known when this technology will be used in official matches.

"We're in the installation phase for all of our stadiums, really getting them calibrated and up to date. We're just really getting to a place where this system is as accurate as possible and really calibrating across our multiple stadiums. We're going through the installation of putting in the infrastructure and making sure these cameras are installed," said Gary Brantley, senior vice president and chief information officer at the NFL, to The Associated Press on 31/07/2024.

The partnership also calls for the development of a "new coach's sideline headset", powered by Verizon • Activity: US telecommunications operator • Founded: 1983 • Headquarters: Basking Ridge (New Jersey, USA) • CEO: Hans Vestberg • Turnover (2023): $134bn (€121.4bn) • Workforce (2023): 104,500… 's 5G 5^th generation of wireless technology for mobile networks, available by 2020. It could enable mobile telecommunication speeds of several gigabits of data per second, up to 1,000 times faster than… network, to facilitate communication between coaches as early as 2025.