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©  Manchester City FC
Manchester City FC: Qualtrics (software) extends as a global partner from 2023-24

Qualtrics, an American company specialised in experience management software, has extended its role as global partner (first level) of Manchester City FC (Premier League) from the 2023-24 season, announced the club on 19/02/2024. The two parties have been linked since the 2021-22 season. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 315790
• Published on 21/02/24 at 09:20
©  FC Schalke 04
FC Schalke 04: Sportfive signs 5-year partnership for the marketing of sponsorship & hospitality

The German division of the sports marketing agency Sportfive has signed a five-year partnership (until 2029) with FC Schalke 04 (Bundesliga) focused on "the marketing of sponsorship and hospitality," announced the club on 20/02/2024. As part of the agreement, "the marketing rights and thus the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 315741
• Published on 20/02/24 at 16:30
©  UEFA
UEFA: €8.4bn in projected commercial revenue from clubs in 2023, 30% higher than before the pandemic

The projected commercial revenues of the clubs in the main European top flight leagues for the 2023 financial year (2022-23 season) amount to a cumulative €8.4bn, an increase of 30% compared to the last pre-pandemic financial year (2018-19), according to UEFA in its annual report "The European…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 315731
• Published on 20/02/24 at 16:00
©  News Tank
Weekly News Extra (12/02-16/02/2024)

• Jim Ratcliffe's purchase of a 25% stake in Manchester United FC (Premier League) and his subsequent investment of $300m in the club, announced on 24/12/2023, have been approved by the Premier League board, according to the League on 13/02/2024. The FA also approved the deal on the same day. …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 315497
• Published on 16/02/24 at 16:30
©  RCD Mallorca
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 315462
• Published on 16/02/24 at 14:30
©  PFL
MMA: Unibet (sports betting) partner of PFL Europe in the United Kingdom & France (2024-2025)

Maltese online sports betting operator Unibet (Kindred Group) has become the "official sportsbook and betting partner" of PFL Europe (Professional Fighters League Europe) in the UK and France for two years (2024-2025), announced the American mixed martial arts organisation on 16/02/2024. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting
• Article # 315457
• Published on 16/02/24 at 13:40
©  OGC Nice
Ligue 1 Uber Eats: Sorare (fantasy league/NFTs) official supplier of OGC Nice from 2023-24

Sorare, a French start-up specialised in NFTs bearing the image of players, has become an official supplier of OGC Nice (Ligue 1 Uber Eats) from the 2023-24 season, announced the club on 15/02/2024. As part of the agreement, the Web3 platform has become the "official fantasy NFT partner" of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 315356
• Published on 15/02/24 at 16:40
©  BasicNet
BasicNet (Kappa): a turnover of €396.8m (+2.7%) & an EBITDA of €58.1m (-4.6%) in 2023

BasicNet, an Italian distributor and parent company of equipment manufacturer Kappa, has posted a turnover of €396.8m for the 2023 financial year (01/01 to 31/12/2023), up 2.7% on 2022 (€386.1m), according to the group on 13/02/2024. The Group's own direct sales amounted to €332.8m (+6.4…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 315355
• Published on 15/02/24 at 16:20
©  Puma
Puma: Julie Legrand Haverkamp appointed senior director global brand strategy

Julie Legrand Haverkamp (43) has been appointed senior director global brand strategy at Puma, announced the German equipment manufacturer on 14/02/2024. The Frenchwoman will report directly to Richard Teyssier, Puma's vice president brand and marketing since 01/07/2023, after serving as…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 315347
• Published on 15/02/24 at 15:40
©  Google
USA/Women's football: Google Pixel (smartphones) official partner of the NWSL from 2024

Google Pixel, a smartphone brand from the US technology services company Google, has become an official sponsor of the National Women’s Soccer League (NWSL) under a "multi-year partnership" from 2024, announced the North American league on 13/02/2024. The agreement was negotiated by marketing…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 315346
• Published on 15/02/24 at 15:20