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©  Borussia Mönchengladbach
Bundesliga: Reuter (e-commerce) main shirt sponsor of Borussia Mönchengladbach for 2024-2026

Reuter, a German furniture e-commerce platform, has become the main shirt sponsor of Borussia Mönchengladbach (Bundesliga) "until at least 2026," announced the club on 28/02/2024. The agreement includes an option to extend the contract by a further year, until the end of 2026-27. The German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 316642
• Published on 28/02/24 at 16:00
©  New Balance
New Balance: record sales of $6.5bn in 2023 (+23%), EMEA market growing strongly (+35%)

New Balance posted record sales of $6.5bn (€5.9bn) for the 2023 financial year (ending 31/12/2023), up 23% compared with 2022 ($5.3 bn/€4.9 bn), according to Joe Preston, CEO, in a statement to the American business and financial news media Bloomberg on 24/02/2024. The American equipment…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 316593
• Published on 28/02/24 at 14:20
©  Formula One Group
Formula 1: DHL (logistics) extends as global partner of Formula One Group from 2024

DHL, the logistics subsidiary of Germany's Deutsche Post DHL Group, is to continue as a global partner of Formula One Group as part of a "a multi-year extension" from 2024, announced the body on 27/02/2024. DHL has been the "official logistics partner" of the Formula 1 World Championship since…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 316565
• Published on 28/02/24 at 11:00
©  Samba Digital
Agencies: partnership between Samba Digital & ScorePlay for an extended range of services

Samba Digital, a US-based marketing agency specialised in the sports industry founded in 2018, and ScorePlay, a media asset management and production platform also based in the US, have entered into a partnership on 27/02/2024. As part of the collaboration, the two agencies will offer joint…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital
• Article # 316510
• Published on 28/02/24 at 10:00
©  Puma
Puma: a turnover of €8.601bn (+6.6%) & net profit of €304.9m (-13.7%) in 2023

Puma has posted a record turnover of €8.601bn for the 2023 financial year (ended 31/12/2023), up 6.6% compared to 2022 (€8.465bn), according to the German equipment manufacturer on 27/02/2024. The brand's net profit amounted to €304.9m over the period, compared to €354m the previous year…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Essentials Sponsors & Partners
• Article # 316528
• Published on 28/02/24 at 09:20
©  FC Nantes
FC Nantes: music festival Hellfest becomes an official partner for the end of the 2023-24 season

Hellfest, a rock music festival taking place in Clisson (Loire-Atlantique, FRA) from June 27 to 30, 2024, has become an official partner (2nd level) of FC Nantes (Ligue 1 Uber Eats) for the end of the 2023-24 season, announced the club on 17/02/2024. This collaboration notably provides for the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 316469
• Published on 28/02/24 at 08:40
©  D.R.
Tennis/ITF: Kerstin Lutz to leave TEAM Marketing & become CEO of Billie Jean King Cup Limited

Kerstin Lutz has been appointed CEO of Billie Jean King Cup Limited (BKJ Cup Ltd), the company that manages the commercialisation of the marketing and media rights to the Billie Jean King Cup, announced the company formed in August 2023 from the joint venture between the International Tennis…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Media, …
• Article # 316467
• Published on 27/02/24 at 16:10
©  Uber
FFF/act for sport: 50 amateur clubs selected for 2nd edition of Uber Eats' shirt design programme

50 French amateur football clubs have been selected to design their shirts as part of the second edition of the "A nos couleurs" (In our colours) programme organised by Uber Eats with the support of the Fédération Française de Football, announced the food delivery application and subsidiary of the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Merchandising - Licensing, …
• Article # 316410
• Published on 27/02/24 at 15:10
©  UEFA
UEFA: Swissquote renews as a sponsor of the Europa League & Europa Conference League (2024-2027)

The Swiss online bank Swissquote has renewed its sponsorship of the Europa League and Europa Conference League for an additional three seasons, i.e. for the 2024-2027 cycle, announced UEFA on 27/02/2024. The banking group has been involved with both competitions since the beginning of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 316437
• Published on 27/02/24 at 13:00
©  RB Leipzig
Bundesliga: Puma to succeed Nike as RB Leipzig's equipment supplier from the 2024-25 season

German brand Puma is to become the official equipment supplier of RB Leipzig (Bundesliga) as part of a "long-term agreement" from the 2024-25 season, announced the club on 27/02/2024. The German equipment manufacturer will succeed its American rival Nike, which is committed to RB Leipzig for…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 316450
• Published on 27/02/24 at 12:00