Sponsors & Partners: archives (page 71/935)

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©  Manchester City FC

Deal Tracker: RFEF, Juventus, Manchester City, Serie BKT... the latest sponsorship deals in football

• Rexona, a deodorant brand belonging to the Dutch group Unilever, has extended as a global partner (2nd level) of Manchester City FC (Premier League) from 2025-26. • Italian banking group Banca Ifis has signed an agreement with Lega Serie B to become an official sponsor of the Serie BKT for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 414927
• Published on
©  Los Angeles 2028

LA28: Google 5th founding partner of the Olympic Games to improve the experience of spectators & athletes

Google, an American technology services provider, has become the fifth founding partner of the Los Angeles 2028 Olympic and Paralympic Games, announced the Organising Committee on 08/10/2025. This collaboration, which also involves NBCUniversal (broadcaster of LA28) and Team USA (the US Olympic…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Digital, …
• Article # 414863
• Published on
©  ATP

Tennis: acquisition of ATP & WTA tournaments in Madrid & Miami by newly-created holding company Mari

Mari, an events company newly created by Ariel Emanuel (CEO of TKO Group Holdings), has acquired international tennis tournaments owned by the British agency IMG, it announced on 08/10/2025. The tournaments acquired include the ATP and WTA Masters 1000 in Miami (Florida, USA) and Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Finance, Investment - Shareholding, …
• Article # 414824
• Published on
©  D.R.

NBA: partnership with Alibaba Cloud (CHN) ahead of 2 pre-season games to be held in China

Alibaba Cloud, the cloud and digital technology arm of Chinese multinational Alibaba Group, has signed a multi-year collaboration agreement with the National Basketball Association to "reimagine the ways fans in China experience and engage with the NBA" from 2025-26, announced the two parties on…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 414799
• Published on
©  D.R.

Marketing: 65 million views in 24 hours for LeBron James' "Second Decision" advert for Hennessy (LVMH)

A video announcing the partnership between the Hennessy group (cognac, LVMH) and the American basketball player LeBron James (Los Angeles Lakers, NBA) generated almost 65 million cumulative views on Instagram (14.4 million) and X (40 million, including 25 million on the Hennessy account) in less…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Digital, Marketing - Communication, …
• Article # 414642
• Published on
©  AC Milan

AC Milan: partnership extended with Socios.com, new digital activations to be launched in 2025-26

Socios.com, a cryptocurrency blockchain platform owned by ChiliZ and Mediarex Sports & Entertainment, has extended as a global partner (3rd level) of AC Milan (Serie A Enilive) from the 2025-26 season, announced the club on 08/10/2025. The group has been involved as AC Milan's "blockchain…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 414636
• Published on
©  International Olympic Committee

IOC: licensing agreement with SEGA (Sonic) for the launch of co-branded products from 2026

The International Olympic Committee has entered into a multi-year licensing agreement with Japanese video game publisher SEGA Sammy "to launch a co-branded merchandising programme that celebrates Sonic the Hedgehog (the main character of SEGA's eponymous video game) alongside the Olympic rings,…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 414589
• Published on
©  Heineken

UEFA: Heineken (beer) extends as a partner of the Women's Champions League until 2030

Heineken has extended as an official partner of the UEFA Women's Champions League until 2030, announced the Dutch beer brand on 07/10/2025. The brand initially became a partner of the competition for four seasons (2021-2025) on 26/08/2021, under an agreement that also included the 2022 and 2025…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 414567
• Published on
©  Paris FC / Renault

Paris FC: a stand reserved for 55 children aged 5 at the Stade Jean-Bouin in partnership with Renault

Paris FC (Ligue 1 McDonald's), in collaboration with its major partner Renault Group (car manufacturer), has launched the "Kop 5" stand reserved for children aged 5 at the Stade Jean-Bouin (20,000 capacity, Paris, FRA), announced the club on 07/10/2025. The stand will be able to accommodate 55…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Ticketing, …
• Article # 414360
• Published on
©  Paris FC

Ligue 1 McDonald's: NTT Data becomes a partner of Paris FC to support its digital transformation

NTT Data, a Japanese IT services company, has become an official partner (3rd level) of Paris FC (Ligue 1 McDonald's) for the 2025-26 season, announced the club on 06/10/2025. "This partnership marks a key step in Paris FC's digital transformation. Thanks to NTT Data's expertise, we will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 414116
• Published on