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©  Quentin Laborde
LALIGA: a watch party for El Clásico held in Paris (FRA) with the agency Aono, on 11/05/2025

LALIGA, accompanied by the agency Aono, organised a watch party to coincide with El Clásico between FC Barcelona and Real Madrid CF ( 4-3 win for Barça, Matchday 35 of the 2024-25 LALIGA EA Sports season) on Sunday 11/05/2025 (kick-off at 16:15 CET). The event took place at the Café Oz in…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Professional leagues, Activation, …
• Article # 398097
• Published on 14/05/25 at 10:40
©  News Tank
France/LFFP: Arkema extends as title sponsor of the Arkema Première Ligue (women's D1) until 2027-28

Arkema has extended its agreement with the Ligue Féminine de Football Professionnel, as title sponsor of the French women's top flight, the Arkema Première Ligue, for a further three seasons, i.e. the 2025-2028 cycle, announced Jean-Michel Aulas, president of the LFFP, and Thierry Le Hénaff, CEO…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Professional leagues, …
• Article # 397969
• Published on 13/05/25 at 15:10
©  Paris FC
Paris FC: strategic partnership with Skolae (higher education) focused on training

Paris FC (promoted to the Ligue 1 by McDonald's for the 2025-26 season) has entered into a strategic partnership with the higher education group Skolae, announced the club on 12/05/2025. The agreement was negotiated by the So Match agency. Under the terms of the agreement, "students from the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Employment - training, …
• Article # 397825
• Published on 13/05/25 at 08:40
©  SSC Napoli
Serie A Enilive: BPER Banca (bank) official partner of SSC Napoli until 2026-27

Italian bank BPER Banca has become an official partner of SSC Napoli (Serie A Enilive) until 2026-27, announced the club on 09/05/2025. As part of the agreement, BPER will offer fans "an innovative range of tailor-made banking services" including a series of payment cards connected to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 397756
• Published on 12/05/25 at 11:30
©  Paris Saint-Germain
Paris Saint-Germain: Ilia Beauty (cosmetics) partner of the women's team until 2026

French cosmetics brand Ilia Beauty has become an official partner of Paris Saint-Germain's women's team (Arkema Première Ligue) until 2026, announced the club on 09/05/2025. The company now ranks second in the club's sponsorship hierarchy, alongside 11 other brands. " The collaboration reflects…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 397729
• Published on 12/05/25 at 09:20
©  ATP
Tennis: Verizon (telecommunications) official partner of the ATP & WTA from 2025

The US telecommunications operator Verizon has become an official partner of the ATP and WTA under a "multi-year" agreement, announced the Association of Tennis Professionals on 07/05/2025. This is the first sponsorship agreement between the ATP and a company in the telecommunications…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 397694
• Published on 09/05/25 at 17:10
©  D.R.
Weekly News Extra (05-09/05/2025)

• The six Copa del Rey finals held at the Estadio de la Cartuja in Seville (Andalusia, ESP) since the 2019-20 season have generated an economic impact of €257m, according to the Andalusian regional government. • UAE investment fund World Gate Investment has entered into negotiations with RedBird…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 397681
• Published on 09/05/25 at 16:20
©  US Soccer
Deal Tracker: FIFA, US Soccer, AS Monaco... the latest sponsorship agreements in football

• American Airlines, already a FIFA sponsor of the 2026 World Cup, has become the official airline of US Soccer from 2025. • Zumub, an e-commerce platform for dietary supplements and sports nutrition brands, is to continue as an official supplier (4th level) to AS Monaco FC (Ligue 1 McDonald's …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 397644
• Published on 09/05/25 at 15:40
©  RFEF
RFEF: Ebro (car manufacturer) official sponsor of the Spanish national teams until 2028

Spanish car manufacturer Ebro has become an official sponsor of the Spanish national teams until 2028, announced the Real Federacion Espanola de Futbol on 07/05/2025. The agreement, which includes an option to extend until 2030, covers all the Spanish national teams and will cover several…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 397641
• Published on 09/05/25 at 14:40
©  FIFA
FIFA: Diageo (spirits) official supporter of the 2026 World Cup for the Americas

Diageo, a British multinational company specialised in alcoholic beverages, has become an official supporter of the 2026 World Cup for North, Central and South America, announced FIFA on 08/05/2025. As part of the agreement, Diageo "will leverage its iconic brands and historic creative…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 397637
• Published on 09/05/25 at 14:10