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©  Ligue de Football Professionnel
Ligue 1 McDonald's/Ligue 2 BKT: footballs for the 2025-26 season presented by the LFP & Decathlon

The Ligue de Football Professionnel and the French group Decathlon presented the official Ligue 1 McDonald's and Ligue 2 BKT footballs for the 2025-26 season on 16/05/2025. "The two balls share a common base, both technically and visually, but are distinguished by their colours, in keeping…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Professional leagues, Sponsors - Partners, …
• Article # 398598
• Published on 19/05/25 at 09:20
©  D.R.
Weekly News Extra (12-16/05/2025)

• "Women's football and women in football are crucially important. It's growing as well, and exponentially, and we are targeting that as well to have $1bn revenue just with the Women's World Cup to reinvest in the women's game," said Gianni Infantino, FIFA president, at the Saudi-American…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 398565
• Published on 16/05/25 at 17:30
©  D.R.
Deal Tracker: Juventus, Premier League, RB Leipzig... the latest sponsorship agreements in football

• Juventus FC (Serie A Enilive) have announced the arrival of two new main shirt sponsors from 2025-26: Jeep, an American car manufacturer belonging to the Stellantis group, and Visit Detroit, the convention and tourist office of the city of Michigan (USA). • 1. FC Köln (2.Bundesliga) and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 398524
• Published on 16/05/25 at 15:50
©  Brentford FC
Premier League: Cazoo (Motors) relaunches its sponsorship strategy via a partnership with Brentford

Motors, a British used vehicle sales platform and sponsor of Brentford FC (Premier League), has expanded its partnership with the club and is positioning its Cazoo brand as part of a "multi-year agreement," announced the two parties on 15/05/2025. Motors, a partner of the English club since the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 398510
• Published on 16/05/25 at 14:30
©  D.R.
Under Armour: a turnover of $5.164bn (-9.4%) & a net loss of $201m in 2025

Under Armour posted a turnover of $5.164bn (€4.767bn) for the financial year 2025 (from 01/04/2024 to 31/03/2025), down 9.4% compared with 2024 ($5.903bn/€5.35bn), announced the American equipment manufacturer on 15/05/2025. The brand recorded an operating loss of $185m (€170.7m, compared with…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 398366
• Published on 15/05/25 at 16:50
©  AS Monaco FC
AS Monaco FC: Roche Bobois (furniture) extends partnership for two seasons (2025-2027)

Roche Bobois, a French home furnishings and decoration brand, has extended as a partner of AS Monaco FC (Ligue 1 McDonald's) for a further two seasons, until 2026-27, announced the club on 14/05/2025. The brand has been partnered with the club since the 2023-24 season and has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 398318
• Published on 15/05/25 at 15:20
©  TSG 1899 Hoffenheim
Bundesliga: SAP (software) extends as main shirt sponsor of TSG Hoffenheim (2025-2030)

German IT company SAP has extended as a major partner and main shirt sponsor of TSG 1899 Hoffenheim (Bundesliga) for a further five seasons (2025-2030), announced the club on 15/05/2025. As part of the extended agreement, valued at €4.5m per year over the 2020-2025 cycle, the brand also becomes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 398306
• Published on 15/05/25 at 13:40
©  Juventus FC
Juventus FC: Jeep (car manufacturer) & Visit Detroit (tourism) main shirt sponsors from 2025-26

Jeep, an American car manufacturer belonging to the Stellantis group, and Visit Detroit, the convention and tourist bureau of the city of Michigan (USA), have become the main shirt sponsors of Juventus FC (Serie A Enilive) as part of a "multi-year agreement" from the 2025-26 season, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 398248
• Published on 15/05/25 at 09:20
©  LALIGA
Spain: Moeve (energy) title sponsor of Liga F & partner of LALIGA until 2027-28

Moeve, a Spanish energy producer and supplier, has entered into a partnership with LALIGA and Liga F until the 2027-28 season, announced the parties on 14/05/2025. Under the terms of the agreement, the company has acquired the naming rights to the Spanish women's top flight, which will be known as…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, Professional leagues, …
• Article # 398207
• Published on 14/05/25 at 17:00
©  World Rugby
World Rugby: HSBC "official retail bank" for the Women's World Cup 2025

The British bank HSBC, has extended its partnership with World Rugby to become the "official retail bank" of the Women's Rugby World Cup 2025, which will be held in England from 22/08 to 27/09/2025, announced the international body on 13/05/2025. "The partnership represents a new relationship…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 398200
• Published on 14/05/25 at 16:45