Sponsors & Partners: archives (page 68/935)

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Handball: Winamax (sports betting) partner of the EHF & title sponsor of the European League Finals

Winamax, a French sports betting operator, has entered into a "major partnership" with the European Handball Federation for the 2025-26 season, according to the EHF. This partnership only concerns the French and German markets. As part of the partnership, Winamax has become an official partner…

Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication
• Article # 416973
• Published on 27/10/25 at 16:10

Basic-Fit: Clever Fit franchise network (493 fitness studios in seven countries) acquired for €175m

Basic-Fit has acquired Clever Fit, a German company that operates a network of 493 gyms in seven European countries (including 454 franchises and 39 company-owned gyms), for €160m in cash, plus €15m in additional consideration, announced the Dutch fitness chain listed on the stock exchange…

Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Investment - Shareholding, Stadiums
• Article # 416925
• Published on 27/10/25 at 13:40

Denmark: advertising for bookmakers banned during sports broadcasts

Advertising for sports betting operators will be banned ten minutes before, during and ten minutes after sports broadcasts in Denmark from 01/01/2027, under a draft reform of the law governing gambling published and committed to by the Ministry of Finance on 24/10/2025. A ban on bookmakers…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Government, Sponsors - Partners, Legal, …
• Article # 416907
• Published on 27/10/25 at 11:35

Weekly News Extra (20-24/10/2025)

• The Spanish Supreme Court has rejected the appeal filed by the RFEF and "upheld the ruling declaring unfair the actions (of the Federation) aimed at preventing LALIGA from scheduling matches on Mondays and Fridays," announced the Spanish League on 24/10/2025. The proceedings were launched in…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 416805
• Published on 24/10/25 at 17:05

RC Lens: Niedax (cable management systems) training kit sponsor for 3 seasons (2025-2028)

Niedax, a German cable management systems company, has become the training kit sponsor of RC Lens (Ligue 1 McDonald's) for three seasons (2025-2028), announced the club on 23/10/2025. The agreement was negotiated by the Sportfive agency. As part of the agreement, Niedax will also be shirt…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 416786
• Published on 24/10/25 at 16:05

AC Milan: Coca-Cola (beverages) regional partner in Italy from 2025-26

The Coca-Cola Company, an American beverage manufacturer, has become a regional partner (5^th level) in Italy and the "official soft drink partner" of AC Milan (Serie A Enilive) from the 2025-26 season, announced the club on 23/10/2025. As part of the deal, which involves AC Milan's men's and…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 416772
• Published on 24/10/25 at 15:40

Deal Tracker: SSC Napoli, Sevilla FC, ESTAC Troyes... the latest sponsorship deals in football

• Dutch brewer Heineken has become an official supplier of SSC Napoli (Serie A Enilive) for the 2025-26 season and will offer matchday activations during certain fixtures (home games versus Juventus, Inter & AC Milan). • Sports betting operator Betsala has become a regional partner of Sevilla FC…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 416784
• Published on 24/10/25 at 15:00

Tennis: ATP Masters 1000 in Saudi Arabia from 2028, 1^st addition to the circuit since it began in 1990

The Association of Tennis Professionals and SURJ Sports Investment, a sports investment company owned by the Saudi Arabian Public Investment Fund (PIF), have announced the creation of a new ATP Masters 1000 in Saudi Arabia, to be played from 2028 on 23/10/2025. This is the first tournament to be…

Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 416725
• Published on 24/10/25 at 10:45

UEFA: Lidl (supermarkets) 4^th official partner of women's national team competitions (2025-2030)

Lidl, a German supermarket chain belonging to the Schwarz Group, has become an official partner of UEFA's women's national team competitions for the 2025-2030 cycle (five seasons), announced the European Confederation on 23/10/2025. This agreement covers the UEFA Women's Euro 2029 (the host…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 416614
• Published on 23/10/25 at 16:10

FC Barcelona: Uber becomes an official partner until 2026-27, with club-branded taxis hitting the roads

Uber, an American taxi application, has become an official partner of FC Barcelona (LALIGA EA Sports) for two seasons (2025-2027), announced the club on 22/10/2025. "The partnership aims to improve fan mobility and traffic management around the new Spotify Camp Nou (105,000 capacity after its…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 416550
• Published on 23/10/25 at 11:30