Filter by domain
Filter by year
©  OGC Nice
Ligue 1 McDonald's: Kappa to succeed Le Coq Sportif as OGC Nice's equipment supplier from 2025-26

Italian brand Kappa (BasicNet) is to become the official equipment supplier of OGC Nice (Ligue 1 McDonald's) as part of a "long-term" agreement from the 2025-26 season, announced the two parties on 28/05/2025. As part of the deal, the Italian equipment supplier will support the Nice club "in…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 399887
• Published on 28/05/25 at 14:30
©  Valencia CF
Valencia CF: Divina Seguros (insurance) extends as sleeve sponsor for 2 seasons (2025-2027)

Spanish insurance company Divina Seguros has extended as the sleeve sponsor of Valencia CF (LALIGA EA Sports) for two seasons (2025-2027), announced the club on 28/05/2025. The agreement will continue to apply to the club's men's and youth teams. The company based in Valencia (ESP) succeeded…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 399877
• Published on 28/05/25 at 13:40
©  SC Freiburg
Bundesliga: Nike extends as equipment supplier of SC Freiburg for the 2025-26 season

Nike is to continue as official equipment supplier to SC Freiburg (Bundesliga) as part of a "long-term" agreement from the 2025-26 season, announced the club on 26/05/2025. The American brand, which has been paying the German club an estimated annual fee of €1.2m over the 2021-2024 cycle, took…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 399834
• Published on 28/05/25 at 08:40
©  Relevent
Relevent: Relevent Football Partners created to manage commercial rights to UEFA's club competitions

Relevent Sports Group has created Relevent Football Partners, a subsidiary dedicated to managing the global commercial rights to UEFA's men's club competitions from 2027, announced the US promoter and media company on 27/05/2025. "This independent entity will provide UC3 - the joint venture…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Media, Sponsors - Partners, …
• Article # 399788
• Published on 27/05/25 at 16:35
©  Kings League
Kings League: partnership with SURJ Sports (PIF) to create the Kings League MENA

The Kings League has teamed up with SURJ Sports Investment, a sports investment company owned by Saudi Arabia's Public Investment Fund (PIF), to launch the Kings League MENA, announced the 7-a-side football competition created by investment fund Kosmos (founded by Spanish ex-footballer Gerard…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, International authorities, …
• Article # 399765
• Published on 27/05/25 at 14:30
©  Formula One Group
Formula 1: PepsiCo (food & beverages) official partner of Formula One Group for the 2026-2030 cycle

The American food group PepsiCo has become an official partner (2nd level) of Formula One Group for the 2026-2030 cycle, announced the body on 27/05/2025. As part of the agreement, the group will position three of its brands: • Sting Energy as the official energy drink of Formula 1; …
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 399707
• Published on 27/05/25 at 13:00
©  D.R.
Formula 1: MSC Cruises extends as global partner of Formula One Group until 2030

MSC Cruises, the cruise line division of the MSC Group (shipping) based in Geneva (SUI), has extended as a global partner of Formula One Group for a further four seasons (2027-2030), announced the body on 24/05/2025. "The renewed agreement will see the continuation of existing rights including…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 399610
• Published on 26/05/25 at 17:00
©  Borussia Dortmund
Borussia Dortmund: Vodafone (telecoms) main shirt sponsor for "at least 5 years" (2025-2030)

British telecommunications operator Vodafone has become the main shirt sponsor of Borussia Dortmund (Bundesliga) for "at least five years" (2025-2030), announced the two parties on 26/05/2025. The agreement was negotiated by the Sportfive agency. Vodafone will pay an fee of €30m per season…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 399580
• Published on 26/05/25 at 14:50
©  FFF
FFF: Crédit Agricole (bank) title sponsor of the Coupe de France for three seasons (2025-2028)

French bank Crédit Agricole has extended its partnership with the Fédération Française de Football to become the title sponsor of the Coupe de France "for the next three seasons" (2025-2028), announced the two parties on 24/05/2025. The competition will be known as the "Coupe de France Crédit…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 399491
• Published on 26/05/25 at 10:40
©  FIFA
FIFA: Taittinger "official champagne" of the Club World Cup for the 2025 & 2029 editions

French champagne house Taittinger has extended its agreement with FIFA to become an official partner of the next two editions of the Club World Cup, scheduled for 2025 and 2029, announced the international football federation on 23/05/2025. Taittinger is the first FIFA sponsor to be associated…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 399489
• Published on 26/05/25 at 09:20