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©  Ja Solar
Borussia Dortmund: partnership with Ja Solar to supply solar energy to Signal Iduna Park

Borussia Dortmund (Bundesliga) has entered into a partnership with Ja Solar, a Chinese manufacturer of photovoltaic panels, to supply the Signal Iduna Park (81,365 capacity) with solar energy, announced the club on 27/04/2025. As part of the agreement, the roof of the stadium will be covered…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 396599
• Published on 29/04/25 at 08:40
©  Asian Football Confederation
Asia: Midea (home appliances, CHN) partner of AFC club competitions until 2028-29

Midea, a Chinese company specialised in the manufacture of home appliances and air conditioners, has become a global partner of the Asian Football Confederation's club competitions from the end of the 2024-25 season until 2028-29, announced the AFC on 25/04/2025. This multi-year agreement…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 396493
• Published on 28/04/25 at 14:30
©  D.R.
Weekly News Extra (21-25/04/2025)

• Puma France and Decathlon have launched the "1vs1 cup", "an innovative football tournament celebrating the creativity, inclusiveness and audacity of young talent". French international and Olympique Lyonnais (Ligue 1 McDonald's) player Alexandre Lacazette is taking on the role of official…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 396345
• Published on 25/04/25 at 17:10
©  Olympique Lyonnais / X
Olympique Lyonnais: Emirates extends as main shirt sponsor for 5 seasons (2025-2030)

Emirates, an Emirati airline, has extended as the main shirt sponsor of Olympique Lyonnais (Ligue 1 McDonald's) for a further five seasons, over the 2025-2030 cycle, announced the club on 25/04/2025. The airline, which has been a partner of OL since 2020-21, will continue to display the "Fly…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 396320
• Published on 25/04/25 at 15:50
©  LFP
France/Sports betting: LFP intends to increase its betting fees from 1% to 2% in July 2025

The Ligue de Football Professionnel sent a letter to sports betting operators on 14/04 announcing its intention to increase its betting rights fees on football bets to 2%, News Tank Football learned on 25/04/2025. A consultation phase is now open on this subject. In the event of disagreement at…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Betting, Sponsors - Partners, Authorities, …
• Article # 396316
• Published on 25/04/25 at 15:20
©  Borussia Dortmund
Deal Tracker: CAF, Dortmund, Chelsea, Real Betis... the latest sponsorship agreements in football

• Two new sponsors have partnered with the Confédération Africaine de Football for the CAF TotalEnergies Africa Cup of Nations Morocco 2025 : Moroccan national airline Royal Air Maroc (global partner) and French logistics company Africa Global Logistics (official supplier). • Flooring…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 396255
• Published on 25/04/25 at 10:00
©  NFL
NFL: partnership with Adobe (software) to develop the fan experience using AI

US software company Adobe has become an official partner of the National Football League "to deliver a new level of AI-powered fan experiences" from the 2025 season, announced the two entities on 23/04/2025. "This partnership is a development of the NFL Technology Innovation Hub, a new…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 396204
• Published on 25/04/25 at 08:40
©  Chelsea FC
Chelsea FC: partnership with Ticketmaster to offer paperless tickets from 2025-26

Ticketmaster has become an official partner of Chelsea FC (Premier League) as part of a "multi-year" agreement, announced the club on 24/04/2025. As part of the deal, Tickemaster will be offering fans of the English club digital tickets for matches at Stamford Bridge (40,343 capacity, London…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Ticketing, …
• Article # 396215
• Published on 24/04/25 at 17:20
©  VfB Stuttgart
Exclusive VfB Stuttgart: "5 foreign markets targeted with the support of regional companies" (R. Kasper)

"Our region's (Baden-Württemberg, GER) economic strength, with companies like Mercedes-Benz, Porsche (car manufacturers), Bosch (home appliances), Kärcher (cleaning machines), and Hugo Boss (clothing), supports our strategy. We focus on synergies in sports and commerce, targeting five key…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 396132
• Published on 24/04/25 at 16:00
©  Puma
Puma: 90% of products manufactured in 2024 made from recycled or certified materials

9 out of 10 products manufactured by Puma in 2024 were made from recycled or certified materials, i.e. materials that emit fewer greenhouse gases, according to the German equipment manufacturer on the occasion of the publication of its annual sustainability report on 22/04/2025. The group used…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 396130
• Published on 24/04/25 at 13:40