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©  RB Leipzig
RB Leipzig: introduction of location-based advertising for international broadcasts from 2025-26

RB Leipzig (Bundesliga) will introduce location-based advertising technology for the international broadcast of their matches from the 2025-26 season, announced the club on 04/07/2025. The initiative will create "new opportunities for partners," said the club, adding that the "technology allows…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 404513
• Published on 04/07/25 at 15:00
©  Nottingham Forest FC
Deal Tracker: FIFA, Eintracht, AFC, Udinese... the latest sponsorship agreements in football

• The Home Depot, a US retailer of home furnishings and equipment, has become an official FIFA partner of the Club World Cup 2025. • German energy supplier E-On is to continue as a training kit sponsor of Nottingham Forest FC (Premier League) for the 2025-26 season. • Udinese Calcio (Serie A…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 404491
• Published on 04/07/25 at 12:45
©  TGI Sport
Mediapro: partnership extended with TGI Sport to produce virtual advertising from 2025

The Spanish audiovisual group Mediapro and TGI Sport have extended their partnership "for all virtual production, international rights and LED hardware supply at stadiums" for a further five years from 2025, announced the sports infrastructure, technology and media rights company on…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Activation, …
• Article # 404448
• Published on 04/07/25 at 10:40
©  Aston Villa FC
Aston Villa FC: Ebury (fintech) & Xapo Bank official partners from 2025-26

Ebury, a financial services company based in London (ENG), has become the "official FX (foreign exchange) partner" of Aston Villa FC (Premier League) from the 2025-26 season, announced the club on 01/07/2025. "The financial technology firm's global platform will power Villa's financial tech…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 404427
• Published on 04/07/25 at 09:45
©  FC Bayern Munich
FC Bayern Munich: Betano (bookmaker) & Volksbank Raiffeisenbank (bank), partners from 2025-26

Betano, a sports betting operator belonging to the Greek group Kaizen Gaming, has become a platinum partner (2nd level) of FC Bayern Munich (Bundesliga) for three seasons, i.e. for the 2025-2028 cycle, announced the club on 03/07/2025. This is Betano's first sponsorship agreement with a German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 404351
• Published on 03/07/25 at 16:00
©  LOSC Lille
Ligue 1 McDonald's: Strellson, "official outfitter" of LOSC Lille for 2 seasons (2025-2027)

Strellson, a Swiss clothing brand, has become the "official outfitter" of LOSC Lille (Ligue 1 McDonald's) for two seasons, i.e. for the 2025-2027 cycle, announced the club on 03/07/2025. The agreement was negotiated by the agency Sportfive. The group has official supporter status, the 4th level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 404327
• Published on 03/07/25 at 15:20
©  AJ Auxerre
Ligue 1 McDonald's: Groupama (insurance) extends as a sleeve sponsor of AJ Auxerre (2025-2028)

Groupama Paris Val de Loire, a regional branch of the French insurance group, has extended as a sleeve sponsor of AJ Auxerre (Ligue 1 McDonald's) for a further three seasons, from 2025-2028, announced the club on 02/07/2025. The brand retains the status of major partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 404278
• Published on 03/07/25 at 11:30
©  Borussia Dortmund
Bundesliga: Puma extends as Borussia Dortmund's equipment supplier until 2033-34

Puma has prematurely extended as the equipment supplier of Borussia Dortmund (Bundesliga), announced the club on 01/07/2025. The new agreement will run until "at least summer 2034" News Tank Football has learned. The German brand has supplied the club's kit since the 2012-13 season, as part of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 404242
• Published on 03/07/25 at 10:40
©  NTF
News Tank Football: elections, appointments & departures recorded in June

• Michele Kang (USA), owner of OL Lyonnes (Arkema Première Ligue), has been appointed chairwoman and CEO of Olympique Lyonnais (Ligue 1 McDonald's), announced the club on 30/06/2025. She succeeded her compatriot John Textor, who has "resigned from his leadership positions at Olympique Lyonnais…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 403852
• Published on 03/07/25 at 09:20
©  Brentford FC
Brentford FC: Hollywoodbets (sports betting) extends as main shirt sponsor until 2025-26

Hollywoodbets, a South African sports betting operator, has extended as the main shirt sponsor of Brentford FC (Premier League) for the 2025-26 season, announced the club on 01/07/2025. The bookmaker became an official partner (2nd level) and back shirt sponsor of the English club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 404157
• Published on 02/07/25 at 16:00