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©  StadiumGO
Exclusive StadiumGO: €300,000 raised by the car-sharing startup dedicated to sporting events

StadiumGo, a French start-up offering a car-sharing solution dedicated to sporting events, has finalised "a round of funding to broaden its impact on the accessibility and sustainability of events," it announced on 12/10/2023. StadiumGO told News Tank that it had raised €300,000. "The success…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Clubs, Stadiums, …
• Article # 303380
• Published on 17/10/23 at 14:30
©  CAF
CAF: Visa, official partner of the men's (2023, 2025) & women's (2024, 2026) Africa Cup of Nations

The American payment solutions and financial services group Visa has became an official partner of the Confederation of African Football, on 11/10/2023. The agreement covers the TotalEnergies AFCON 2023 (in the Ivory Coast from 13/01 to 11/02/2024) and the TotalEnergies AFCON 2025 (awarded to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 303191
• Published on 16/10/23 at 10:40
©  News Tank
Weekly News Extra (09-13/10/2023)

• AC Milan (Serie A TIM) ended the 2022-23 season with record revenues of €400m and a net profit of around €6m, according to Italian media outlet Calcio e Finanza. The Milanese club had only recorded losses since the 2006-07 financial year, including €957m since 2013-14. • France's Stéphanie…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 303132
• Published on 13/10/23 at 17:25
©  FFR
France 2023: €104.9m in TV advertising revenue generated by 274 brands during the first 40 matches

Over the 40 matches in the group stage of the Rugby World Cup 2023 (from 08/09 to 08/10/2023) broadcast on TF1, M6 and France Télévisions (France 2 and France 3), 274 advertisers generated €104.9m via 2,189 adverts shown on screens surrounding the broadcasts (before, during and after the matches)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Media
• Article # 303103
• Published on 13/10/23 at 16:00
©  D.R.
Sponsorship: Visit Saudi, partner of CAF (for the African Football League) & the AFC from 2023

Visit Saudi, the national tourism office of Saudi Arabia, has become a major partner of the inaugural edition of the African Football League (AFL), the Confederation of African Football's new club competition (organised in partnership with FIFA, from 20/10/2023 to 11/11/2023), announced CAF on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 303067
• Published on 13/10/23 at 11:30
©  FFT
Tennis: Lexus (cars, Toyota), umpires' chair sponsor at the Rolex Paris Masters (2023-2025)

Lexus, a car brand owned by Japanese car manufacturer Toyota, has become a premium partner of the Rolex Paris Masters, the ATP Masters 1000 tournament held at the Accor Arena (Paris, FRA), for three editions (2023-2025), announced the Fédération Française de Tennis, organiser of the tournament, on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 302989
• Published on 13/10/23 at 08:40
©  D.R.
Los Angeles 2028: "Our Games will be authentic and aligned with the American market" (C. Wasserman)

"Our Games will be just like Los Angeles, with Hollywood, music, culture, entertainment, social media and energy - it's the biggest sports city in the world. We don't have a river as beautiful as the Seine. The opening ceremony will be held in a stadium and will be very different from what has…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Stadiums
• Article # 302995
• Published on 12/10/23 at 16:35
©  RFL
Rugby League: Betfred (sports betting) extends as title sponsor of the Super League until 2026

Betfred, a British sports betting operator, has extended its role as title sponsor of the Betfred Super League, the professional rugby league featuring English and French teams, for a further three seasons (2023-2026), announced the Rugby Football League (RFL), organiser of the competition, on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 302914
• Published on 12/10/23 at 13:00
©  World Rugby
World Rugby: Mitsubishi Electric (JPN), partner of women's rugby (WXV, Rugby World Cup 2025)

Mitsubishi Electric, a Japanese company that manufactures and sells electrical and electronic equipment, has become an "official partner of women's rugby" with World Rugby, announced the body on 10/10/2023. The agreement covers the 2023 and 2024 editions of the WXV, a new annual global competition…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 302771
• Published on 12/10/23 at 08:40
©  Mercedes-Benz AG
esports: Mercedes activates its partnerships for the Worlds in Korea from 10/10 to 19/11/2023

Mercedes-Benz has activated its partnership with LoL Esports, organiser of the Riot Games esports circuit, for the 2023 League of Legends World Championships being held in Seoul and Busan (South Korea) from 10/10 to 19/11/2023, announced the German car manufacturer on 09/10/2023. To mark the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, esport - gaming
• Article # 302800
• Published on 11/10/23 at 17:10