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©  Six Nations Rugby
Rugby: Guinness (beers), title sponsor of the men's and women's Six Nations tournaments (£15m/year)

The Irish beer brand Guinness, which belongs to the British Diageo group, has extended its partnership agreement with Six Nations Rugby to become the title sponsor of the Women's Six Nations from the 2024 edition and to retain its title sponsorship of the men's tournament from 2025, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 309385
• Published on 13/12/23 at 16:00
©  News Tank
Weekly News Extra (04-08/12/2023)

• Olympique Lyonnais (Ligue 1 Uber Eats) and AS Dakar Sacré-Cœur (SEN) have extended their partnership for another year, until 30/06/2025. • Nissan (car manufacturer) has extended its partnership with Manchester City FC (Premier League) to become the equality, diversity and inclusion partner of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 308959
• Published on 08/12/23 at 16:40
©  Liverpool FC
Premier League: Carlsberg (beer) extends as official partner of Liverpool for 10 seasons (2024-2034)

The Danish beer brand Carlsberg has extended its partnership with Liverpool FC (Premier League) for a further ten years, until the end of the 2033-34 season on 07/12/2023. The agreement, which makes Carlsberg the Reds' official beer (official partner, 3rd level), was initially signed in 2010, and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 308910
• Published on 08/12/23 at 12:00
©  Association Suisse de Football
Swiss Football Association: UBS to succeed Credit Suisse as main partner (2024-2028)

The Swiss bank UBS will become the main partner of the Swiss Football Association from July 2024 and "until at least June 2028," announced the ASF on 05/12/2023. UBS will succeed Credit Suisse, a banking group that ran into financial difficulties at the beginning of 2023 and was bought by UBS…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners
• Article # 308859
• Published on 07/12/23 at 16:55
©  NTF
News Tank Football: elections, appointments & departures recorded in November 2023

Olympique Lyonnais SASU, a wholly-owned subsidiary of Olympique Lyonnais Groupe, and its chairman John Textor are very pleased to announce the future recruitment of Laurent Prud'homme as "salaried directeur général" (CEO) of Olympique Lyonnais (Ligue 1 Uber Eats), announced OL on 17/11/2023. He…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Sponsors - Partners, Authorities, …
• Article # 308722
• Published on 07/12/23 at 13:40
©  Team BDS
esports: Kappa succeeds Macron as equipment supplier to Team BDS (Switzerland) for 2024 & 2025

Kappa, an Italian brand belonging to the BasicNet group, has become the official equipment supplier of Team BDS for the 2024 and 2025 seasons, announced the Swiss esports club on 05/12/2023. "This strategic partnership marks a new era of collaboration between fashion and the world of esports,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 308717
• Published on 07/12/23 at 13:00
©  D.R.
Bundesliga: partnership with Mega Casino World (online casino) in 18 Asian countries (2023-2025)

Mega Casino World, an online casino games website, has entered into a partnership with Bundesliga International, the DFL subsidiary responsible for the commercial rights (audiovisual, sponsorship, marketing, digital) of the Bundesliga and 2.Bundesliga internationally, for the use of the marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 308762
• Published on 07/12/23 at 10:00
©  UEFA
UEFA: Unilever (Axe, Dove, Rexona, Amora, Knorr), 12th official sponsor of Euro 2024 in Germany

Unilever, a group specialised in consumer products (food, cosmetics), has become the 12th official sponsor of Euro 2024, which will be held in Germany from 14/06 to 16/07/2024, announced UEFA on 06/12/2023. The agreement was negotiated via the Swiss agency CAA Eleven. As part of this first…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 308729
• Published on 06/12/23 at 17:00
©  Panini
Ligue 1: players from 24 amateur clubs included by Uber Eats in Panini's 2023-24 album

Uber Eats, a meal delivery service, and Panini, an Italian manufacturer of collectable cards and stickers, are including amateur football teams for the first time in the album of collectable stickers dedicated to the 18 clubs taking part in the 2023-24 Ligue 1 Uber Eats season, announced the two…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Merchandising - Licensing
• Article # 308688
• Published on 06/12/23 at 16:40
©  D.R.
Tennis: Lacoste extends as the "official outfitter" for ATP Tour staff & officials until 2026

Lacoste, a French clothing brand, has extended its partnership with the Association of Tennis Professionals as "official outfitter" for staff and officials, including referees, and as footwear supplier to the ATP Tour for an additional three seasons (2024-2026), on 05/12/2023. Lacoste, partner…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 308609
• Published on 06/12/23 at 14:30