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©  Ekstraklasa
Deal tracker: naming rights partnerships for football competitions

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 01/07/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 218941
• Published on 28/05/21 at 13:20
©  Honda
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 218942
• Published on 28/05/21 at 11:40
©  BO
Rugby: Grindr (LGBTQ dating app) main jersey sponsor of Biarritz Olympique (Pro D2)

Grindr, a dating app for gay, bi, trans and queer (LGBTQ) people, is to become an official partner and main jersey sponsor of Biarritz Olympique Pays Basque Rugby (Pro D2) from 2020-21, announced the club on 27/05/2021. The club, which will play the Pro D2 semi-finals versus RC Vannes on Sunday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 218859
• Published on 28/05/21 at 11:00
©  Konami
Atalanta BC: Konami, official video game partner from 2021-22

Konami, a Japanese video game publisher, has become an official partner of Atalanta BC (Serie A TIM) from the 2021-22 season, announced the club on 26/05/2021. Konami will hold the exclusive license to the club's assets (team name, logo, kits, digitisation of players, stadium, etc.) to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 218796
• Published on 27/05/21 at 16:20
©  Union Berlin
Bundesliga: Aroundtown (real estate) extends as main shirt sponsor of FC Union Berlin for 2021-22

Aroundtown SA, a Luxembourg-based real estate company, has activated its option to extend its partnership with 1. FC Union Berlin (Bundesliga) and will continue as the club's main shirt sponsor in 2021-22, announced Union Berlin on 21/05/2021. Aroundtown provides the German club with €2m per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 218679
• Published on 26/05/21 at 17:35
©  D.R.
Bundesliga: Nike to succeed Hummel as equipment supplier of SC Freiburg from 2021-22

Nike will once again become the official equipment supplier of SC Freiburg (Bundesliga) from 2021-22 as part of a multi-year agreement, announced the German club on 21/05/2021. Nike equipped SC Freiburg between 2009-10 and 2015-16. "11teamsports, based in Satteldorf in Baden-Württemberg, will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 218598
• Published on 26/05/21 at 12:20
©  Inter Milan
FC Inter Milan: Pirelli "global tyre partner" until 2023-24 but will no longer be main shirt sponsor

Pirelli, an Italian tyre brand, has renewed its partnership with FC Inter Milan (Serie A TIM) as the club's "global tyre partner" until the end of 2023-24, announced the 2020-21 Italian Champions on 22/05/2021. After 26 seasons of partnership, however, Pirelli is reducing its commitment and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 218521
• Published on 26/05/21 at 11:40
©  LFP
Ligue 1 Uber Eats: uhlsport and the LFP present "Elysia", the official ball for the 2021-22 season

The German equipment manufacturer uhlsport and the Ligue de Football Professionnel have presented the official ball for the 2021-22 Ligue 1 Uber Eats season, on 21/05/2021. Still named "Elysia", the ball will be used as soon as the French championship resumes on the weekend of 06 to 08/08/2021…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 218525
• Published on 26/05/21 at 11:00
©  Twitter
Leicester City FC: FBS (forex trading) main shirt sponsor for the next 3 seasons from 2021-22

FBS, an online forex trading company has become the main shirt sponsor of Leicester City FC (Premier League) from the start of the 2021-22 season as part of a "three-year agreement," announced the club on 23/05/2021.  FBS has the status of principal partner, the first level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 218528
• Published on 25/05/21 at 17:20
©  Actual group
Angers SCO: Actual (HR) succeeds Scania (vehicles) as main shirt sponsor (home) for 2021-2024

Actual group, a company specialised in the employment market, has extended its partnership with Angers SCO (Ligue 1 Uber Eats) and become the main shirt sponsor of the club's home kits for three seasons (2021-2024), announced the group based in Laval (Mayenne, FRA) on 21/05/2021. Actual group…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 218472
• Published on 25/05/21 at 13:00