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©  UEFA
UEFA: Erreà, "Kit Assistance Scheme supplier" to equip national teams from smaller associations

Erreà, an Italian equipment brand, has become the "kit assistance" supplier of UEFA for four seasons over the 2022-2026 cycle as part of its "Top Executive Programme (TEP) Kit Assistance Scheme," announced the body on 11/12/2020. This programme will enable "small and medium-sized" associations to…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 202838
• Published on 15/12/20 at 17:44
©  D.R.
Global Sports Week 2021: Eiffel Tower in Paris (FRA), central hub of the 2nd edition (01-05/02/2021)

The lounges of the Eiffel Tower in Paris (FRA) will host the central hub of Global Sports Week 2021, from Monday 01 to Friday 05/02/2021, according to the organisers on 15/12/2020. "This will be the only physical venue in Paris, given the current health constraints, even if a physical meeting on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Ticketing, …
• Article # 202821
• Published on 15/12/20 at 17:09
©  Hyundai
Bundesliga: Hyundai extends as sleeve sponsor of Hertha BSC until 2021-22 (€2m/season)

Hyundai Motor Deutschland, the German subsidiary of the South Korean car manufacturer Hyundai, has extended its partnership with Hertha BSC (Bundesliga) as automobile partner and sleeve sponsor for an additional season until 2021-22, announced the German club on 10/12/2020. The agreement was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 202820
• Published on 15/12/20 at 15:49
©  Real Madrid CF
LaLiga Santander: Therabody (wellness technology), global partner of Real Madrid CF from 2020-21

Therabody, an American company specialised in percussive massage equipment and wellness programmes, has become a partner of Real Madrid CF (LaLiga Santander) from 2020-21, announced the club on 11/12/2020. Therabody has the status of global partner, the second level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 202777
• Published on 15/12/20 at 10:36
©  Konami
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 202584
• Published on 14/12/20 at 10:50
©  D.R.
Sponsorship: Antoine Griezmann ends partnership with Huawei (smartphones) in support of the Uyghurs

"Following strong suspicions that the Huawei (smartphones, China) company has contributed to the development of a 'Uyghur (Muslim ethnic minority from the Xinjiang region, China) alarm' thanks to facial recognition software, I am announcing that I am putting an immediate end to my partnership…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 202471
• Published on 11/12/20 at 13:59
©  D.R.
Ligue 1 Uber Eats: Izac (clothing) extends as official tailor of LOSC Lille (2020-2022)

Izac, a French clothing brand, has extended its contract as the official tailor of LOSC Lille (Ligue 1 Uber Eats) for an additional two seasons (2020-2022), announced the club on 08/12/2020. Izac will continue to benefit from the status of official supplier, the fourth level in LOSC's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 202280
• Published on 10/12/20 at 12:44
©  Manchester City FC
Manchester City FC: Rexona (deodorant), partner of the Foundation's disabled sports programme

Rexona, a deodorant brand belonging to the Dutch group Unilever, has extended its partnership with Manchester City FC (Premier League) from 2020-21, announced the club on 03/12/2020. As part of the new agreement between the two entities, the duration of which has not been specified, Rexona has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 202279
• Published on 10/12/20 at 11:55
©  D.R.
Serie A TIM: five clubs have a betting operator as a regional partner in 2020-21

Five Serie A TIM clubs have a sports betting operator as a partner during the 2020-21 season, as of 09/12/2020. These clubs are: Bologna FC 1909, AS Roma, SS Lazio, AC Milan and Juventus FC. According to the Dignity Decree-Law that came into force for the 2019-20 season, Italian sports clubs…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 202122
• Published on 10/12/20 at 10:09
©  D.R.
2.Bundesliga: Puma, footwear supplier of St. Pauli who will produce in-house kits from 2021-22

Puma will become the official "on and off the pitch" footwear supplier for all FC St. Pauli (2.Bundesliga) teams for two seasons (2021-2023), announced the club on 08/12/2020. Starting with the 2021-22 season, FC St. Pauli will produce its own training and match equipment under its new brand…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 202136
• Published on 09/12/20 at 14:14