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©  Nike
Women's World Cup 2023: Nike launches unisex suits for the US Women's team designed by Martine Rose

Nike, equipment supplier for United States women's national team (USWNT), has launched a collection of suits in collaboration with designer Martine Rose, to be worn by the USA women's team at the Women's World Cup 2023 (Australia and New Zealand from 20/07 to 20/08/2023), announced the brand on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Merchandising - Licensing
• Article # 296514
• Published on 28/07/23 at 16:55
©  FIGC
Italy/FIGC: eBay (e-commerce, USA), title sponsor of the Serie A Femminile for the 2023-24 season

eBay, an American e-commerce platform, has extended its partnership with the Federazione Italiana Giuoco Calcio to become the title sponsor of Serie A Femminile for the 2023-24 season, announced the Federation on 27/07/2023. The Italian women's top flight will thus be known as Serie A Femminile…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 296489
• Published on 28/07/23 at 15:20
©  LFC
Liverpool FC: Kodansha (publishing, JPN) extends as global partner of the club

Kodansha, a Japanese publishing company, has extended as an official partner of Liverpool FC (Premier League) as part of a "long-term partnership extension" announced the Merseyside club on 25/07/2023. Kodansha has the status of global partner, the third level in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication, …
• Article # 296444
• Published on 28/07/23 at 11:30
©  D.R.
Paris 2024: ES Global (events), 30th official supporter & 50th domestic partner of the Olympic Games

ES Global, a British group specialised in event solutions, has become the 30th "official supporter" of the COJOP Paris 2024, the third level in the committee's sponsorship hierarchy, on 27/07/2023. As part of the partnership, the London-based company will be responsible for the design and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 296423
• Published on 28/07/23 at 09:21
©  Bologna FC 1909
Serie A TIM: Lavoropiù (recruitment agency) extends as sleeve sponsor of Bologna FC 1909 for 2023-24

Lavoropiù, an Italian recruitment agency, has extended its role as sleeve sponsor of all Bologna FC 1909 (Serie A TIM) teams for the 2023-24 season. In addition to displaying its logo on the left sleeve of the club's shirt, Lavoropiù will once again provide reception staff for the hospitality…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 296401
• Published on 27/07/23 at 16:55
©  Ryder Cup
Golf: DP World (logistics, UAE), global partner of the 2023 Ryder Cup in Rome (ITA)

DP World, a port operator and subsidiary of Dubai World, a company owned by the government of the United Arab Emirates, has become a global partner of the 2023 Ryder Cup organised at the Marco Simone Golf & Country Club in Rome (Italy) from 29/09 to 01/10/2023, announced Ryder Cup Europe and PGA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 296378
• Published on 27/07/23 at 15:20
©  Genoa CFC
Serie A TIM: Pulsee Luce e Gas (electricity), main shirt sponsor of Genoa CFC for 2023-2025

Pulsee Luce e Gas, an electricity supplier belonging to the Axpo Italia group, has become a major partner and main shirt sponsor of Genoa CFC for the 2023-24 and 2024-25 Serie A TIM seasons and Coppa Italia Frecciarossa matches, announced the club promoted to the top flight for the 2023-24 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 296373
• Published on 27/07/23 at 14:30
©  COLOPL
Ligue 1: Brilliantcrypto (JPN), premium partner of Paris Saint-Germain for 2023-2025 (€5m/year)

Brilliantcrypto, a mobile collection game featuring NFTs published by Japanese group COLOPL, has become a premium partner of Paris Saint-Germain (Ligue 1 Uber Eats) for two seasons (2023-2025), announced the publisher which specialises in metaverse on 25/07/2023. The partnership was made official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 296346
• Published on 27/07/23 at 11:30
©  Paris 2024
Paris 2024/IOC: Omega installs the Olympic Games countdown clock at the foot of the Eiffel Tower

Omega, a Swiss luxury watch brand belonging to the Swatch Group, has activated its partnership with the IOC and Paris 2024 and installed the countdown clock for the Opening Ceremony of the Olympic Games on 26/07/2024 at the Port de la Bourdonnais in Paris, at the foot of the Eiffel Tower…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 296216
• Published on 26/07/23 at 13:00
©  ASO
Tour de France 2023: 56 partners, €2.3m in prize money & followed by 75% of French people

The Tour de France 2023, organised by Amaury Sport Organisation (ASO) and won for the second time in a row by Denmark's Jonas Vingegaard (Jumbo-Visma, NED), was broadcast in full in France by the public broadcaster France Télévisions and the pay-TV channels Eurosport from 01 to 23/07/2023. A…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Activation, Agencies, …
• Article # 296134
• Published on 26/07/23 at 08:40