Sponsors & Partners: archives (page 200/935)

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France/Amateur football: Nike, adidas & Kappa, most represented equipment suppliers in 2023-24

22.8% of amateur football clubs in France are equipped by the American brand Nike, according to a study published by French start-ups act for sport and Grinta on 08/12/2023. The study covers 5,110 clubs affiliated to the FFF in 2023-24 (out of 14,000). Nike is ahead of the German equipment…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 310405
• Published on 22/12/23 at 14:30

NBA: Kia (car manufacturer) title sponsor of the "Kia Center" home of Orlando Magic in Florida (USA)

Kia America, a national subsidiary of the South Korean car manufacturer, has acquired the naming rights to the Kia Center, an 18,000-seat arena in Orlando (Florida) that is home to the Orlando Magic (NBA) and other teams, announced the NBA franchise on 20/12/2023. The value of the agreement has…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 310331
• Published on 22/12/23 at 09:20

Australian Open: Luzhou Laojiao (alcohol, CHN) extends partnership until 2028

Luzhou Laojiao, a Chinese company specialised in the production of alcoholic beverages, has extended its partnership with the Australian Open Tennis Championships (Grand Slam) for a further five editions (2024-2028), announced Tennis Australia on 19/12/2023. The 2024 edition of the Australian Open…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 310201
• Published on 21/12/23 at 08:40

OM: "Our priority is to make the most of our supporters & partners' commitment" (G. La Mela)

"Our priority is to make the most of the commitment of our supporters and partners," said Grégory La Mela, commercial director at Olympique de Marseille (Ligue 1 Uber Eats), to News Tank Football on 19/12/2023. While the commitment of its fans has always been one of OM's strengths, it was…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 310174
• Published on 20/12/23 at 16:46

Manchester City FC: Kellogg's (cereal), global partner of the men's & women's teams from 2023-24

American cereal producer Kellogg's has become a global partner (first level) of Manchester City FC (Premier League) as part of a "multi-year" agreement from the 2023-24 season, announced the club on 18/12/2023. The deal, makes the brand the "official Breakfast Cereals partner" of Manchester…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 310088
• Published on 20/12/23 at 10:25

Asian Football Confederation: Qatar Airways (airline) becomes a global partner until 2029

Qatar Airways, a Qatari airline, has become a global partner of the Asian Football Confederation (AFC), until 2029 as part of an agreement "set to transform the fan experience at Asian football competitions in the coming years," announced the body on 16/12/2023. The partnership will begin "in…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 309940
• Published on 19/12/23 at 09:20

Weekly News Extra (11-15/12/2023)

• UEFA is reportedly considering a change to its statutes to allow Aleksander Ceferin, its president until 2027, to be eligible for a fourth term until 2031, according to the Financial Times. The Slovenian was first elected in 2019 and is currently serving his third term, which would be his last…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 309647
• Published on 15/12/23 at 17:30

FC Barcelona: Damm (beers) extends as global partner for five years (2024-2029)

Damm, a Catalan brewing company, has extended as global partner (2^nd level) of FC Barcelona (LALIGA EA Sports) for five seasons, until 2028-29, announced the club on 13/12/2023. Damm, via its "Estrella Damm" beer brand, was a premium partner (3^rd level) of the Catalan club between 2002 and…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 309505
• Published on 14/12/23 at 13:00

Rugby: Guinness (beers), title sponsor of the men's and women's Six Nations tournaments (£15m/year)

The Irish beer brand Guinness, which belongs to the British Diageo group, has extended its partnership agreement with Six Nations Rugby to become the title sponsor of the Women's Six Nations from the 2024 edition and to retain its title sponsorship of the men's tournament from 2025, announced the…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 309385
• Published on 13/12/23 at 16:00

Weekly News Extra (04-08/12/2023)

• Olympique Lyonnais (Ligue 1 Uber Eats) and AS Dakar Sacré-Cœur (SEN) have extended their partnership for another year, until 30/06/2025. • Nissan (car manufacturer) has extended its partnership with Manchester City FC (Premier League) to become the equality, diversity and inclusion partner of…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 308959
• Published on 08/12/23 at 16:40