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©  Aston Martin F1 Team
F1/Aston Martin: partnership with mining company Maaden (PIF) in addition to Aramco naming rights

Maaden, the Saudi Arabian mining and metals company owned by the country's sovereign wealth fund (PIF), has extended its partnership with the Aston Martin Aramco F1 Team to become its "principal partner" from the 2025 season of the FIA Formula 1 World Championship, announced the team on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 388409
• Published on 19/02/25 at 16:30
©  NikeSkims
Nike: joint venture with Skims, Kim Kardashian's company, to launch a women's fitness brand

American equipment manufacturer Nike and Skims, an American underwear and clothing brand founded by Kim Kardashian in 2019, have joined forces to create "NikeSkims", a women's fitness clothing, footwear and accessories brand, announced the two parties on 18/02/2025. The brand will be marketed…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication
• Article # 388395
• Published on 19/02/25 at 16:00
©  Olympique Lyonnais
Olympique Lyonnais: Trainline (ticket platform) back shirt sponsor until the end of 2024-25

Trainline, a British train and coach ticket platform has become a major partner (2nd level) and back shirt sponsor of Olympique Lyonnais (Ligue 1 McDonald's) until the end of the 2024-25 season, announced the club on 19/02/2025. As part of the agreement, the platform will also benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 388333
• Published on 19/02/25 at 13:00
©  DFB
Germany/DFB: Klarna (payment solutions) extends its partnership to the women's national team

Klarna, a Swedish fintech company specialised in payment solutions, has extending its agreement with the Deutscher Fussball Bund and become an official partner (2nd level) of the women's national team, announced the body on 18/02/2025. The initial agreement, signed on 14/05/2024 for the…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 388277
• Published on 19/02/25 at 10:40
©  MSC
Formula 1: MSC Cruises premium partner of BWT Alpine F1 Team from 2025

MSC Croisières (MSC Cruises) has become a premium (2nd level) partner of the BWT Alpine F1 Team from 2025 "and beyond," announced the cruise line belonging to the MSC Group (shipping) based in Geneva (SUI) on 18/02/2025. "MSC Cruises will feature prominently on the 2025 car, the A525, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 388209
• Published on 19/02/25 at 08:40
©  D.R.
Formula 1: Audi partners with Sky for Grand Prix coverage in the UK (2025-2027)

German car manufacturer Audi has become an official partner of Sky Sports F1, the channel owned by pay-TV operator Sky in the UK, for the 2025-2027 cycle (three seasons), announced the two parties on 18/02/2025. Audi will sponsor various programmes on the channel dedicated to the FIA Formula 1…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Activation, …
• Article # 388202
• Published on 18/02/25 at 17:15
©  Everton FC
Premier League: banned in the UK, bookmaker Stake to remain main shirt sponsor of Everton FC

Stake.com, an Australian online sports betting operator based in Curaçao, is to have its licence as an authorised UK gambling operator revoked from March 2025 because of its advertising strategy, according to the Gambling Commission, a UK government agency responsible for regulating gambling, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Legal, …
• Article # 388177
• Published on 18/02/25 at 14:30
©  LALIGA
LALIGA: launch of an Arabic account on TikTok to connect with fans in the Middle East & North Africa

LALIGA has launched an official Arabic language account on the social network TikTok, owned by the Chinese group ByteDance, announced the two parties on 15/02/2025. "LALIGA is pleased to announce the launch of its official Arabic TikTok account, further solidifying its commitment to connecting…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 388023
• Published on 17/02/25 at 14:45
©  D.R.
Weekly News Extra (10-14/02/2025)

• A cooperative set up by FC St. Pauli (Bundesliga) to promote the sale of the Millerntor-Stadion (Hamburg, GER) to fans for €30m, reached the €20m subscription mark on 12/02/2025. • The LALIGA brand is valued at €1/534bn in 2025, 7% less than in 2024, according to the "Kantar BrandZ Top 30 Most…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 387888
• Published on 14/02/25 at 17:15
©  D.R.
Asics: sales of €4.1bn (+18.9%) in 2024, including a record €1bn in the EMEA market

The Asics group posted sales of ¥678.5bn (€4.14bn) during the financial year 2024 (01/01 to 31/12/2024), up 18.9% (in yen) compared to 2023 (¥570.4bn/€3.7bn), announced the Japanese equipment manufacturer on 14/02/2025. Asics' operating result rose sharply by 84.6% to ¥100.1bn (€611.7m) over…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance
• Article # 387856
• Published on 14/02/25 at 13:55