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©  Eventori
Eventori (ticketing): launch of an "unprecedented" documentary series on sport & entertainment

Eventori, a ticketing solution dedicated to sports clubs and the events sector, is launching the documentary series "Une journée dans la vie de..." (A day in the life of...) offering "an unprecedented immersion behind the scenes of sport and entertainment through the eyes of those who work there…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Ticketing, …
• Article # 385781
• Published on 29/01/25 at 13:20
©  RFEF
RFEF: Seat (car manufacturer) extends as a sponsor of the Men's & Women's Spanish Cups until 2025-26

Spanish car manufacturer Seat has extended its agreement with the Real Federacion Espanola de Futbol (RFEF) as an official sponsor of the Men's and Women's Spanish Cups (Copa del Rey and Copa de la Reina) for a further two seasons, until 2025-26, announced the body on 28/01/2025. The Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 385766
• Published on 29/01/25 at 12:10
©  D.R.
CAF: TotalEnergies extends as a partner & as title sponsor of the Africa Cup of Nations until 2028

TotalEnergies, a French multinational energy and petroleum company, and the Confederation of African Football announced the extension of their partnership for the 2025-2028 cycle at a ceremony in Dar es Salaam (Tanzania) attended by CAF president Patrice Motsepe and Patrick Pouyanné, chairman and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 385663
• Published on 29/01/25 at 08:40
©  Deloitte
Deloitte Money League 2025: Real, Bayern & Barça top in terms of commercial revenue, Paris SG in 5th

Real Madrid CF (LALIGA EA Sports) is the club that generated the most commercial revenue (sponsorship, merchandising and other commercial operations) in 2023-24, with a total of €481.5m, according to the Football Money League 2025 figures, published by the UK branch of the audit and consultancy…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 385641
• Published on 28/01/25 at 16:35
©  AC Milan
Serie A Enilive: AC Milan & Puma inaugurate the "Puma Cage" in front of the club's headquarters

AC Milan (Serie A Enilive) and its German equipment manufacturer Puma have inaugurated the "Puma Cage", an artificial football pitch located opposite the club's headquarters (Casa Milan) in the suburbs of Milan (Italy), they announced on 27/01/2025. The pitch "offers fans a new meeting point to…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Game - pitch, …
• Article # 385433
• Published on 27/01/25 at 16:40
©  D.R.
adidas: revenues of €23.683bn (+10.5%) & an operating profit of €1.337bn in 2024

adidas AG posted revenues of €23.683bn for the 2024 financial year (01/01 to 31/12/2024), up 10.5% on 2023 (€21.427bn), announced the German equipment manufacturer, which presented its "preliminary unaudited numbers" for 2024 on 21/01/2025. These figures are subject to adjustment between now and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 385417
• Published on 27/01/25 at 14:50
©  Paris Saint-Germain
Paris Saint-Germain: Qatar Airways extends as main shirt sponsor until 2027-28

Qatar Airways has extended as a "principal partner" and main shirt sponsor of Paris Saint-Germain (Ligue 1 McDonald's) for a further three seasons, from 2025 to 2028, announced the club on 27/01/2025. The agreement also covers the training and warm-up kit worn by the Parisian players. Two of…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 385377
• Published on 27/01/25 at 11:30
©  Decathlon
Equipment manufacturers: Antoine Griezmann appointed as an ambassador for Decathlon (via Kipsta)

Antoine Griezmann, a former French international playing for Club Atlético de Madrid (LALIGA EA Sports), has been appointed as a football ambassador for Decathlon, announced the French group on 24/01/2025. Decathlon has thus become the Frenchman's official equipment supplier, replacing Puma, for…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication, …
• Article # 385297
• Published on 24/01/25 at 17:25
©  Swiss Super League
Switzerland: Brack (e-commerce) title sponsor of the Swiss Super League for 5 seasons (2025-2030)

Swiss e-commerce platform Brack has acquired the naming rights to the Swiss Super League (1st division) for five seasons, i.e. over the 2025-2030 cycle, announced the Swiss professional football league on 23/01/2025. Brack takes over from banking group Credit Suisse, which became the title…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 385294
• Published on 24/01/25 at 17:10
©  D.R.
Weekly News Extra (20-24/01/2025)

• The AFE and the Spanish General Workers' Union (UGT/Unión General de Trabajadoras y Trabajadores) have again refused to sign the collective agreement for female footballers in the first division (Liga F), considering the text to be a "step backwards for female players." • FC Barcelona (LALIGA…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 385286
• Published on 24/01/25 at 16:55