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©  Newcastle United FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 347121
• Published on 06/12/24 at 16:00
©  Olympique Lyonnais
OL Féminin: Kleber (tyres) sleeve sponsor for 2024-2026; Orange (telecoms) official partner

Kleber, a French tyre brand belonging to the Michelin group, has become a major partner (2nd level) and sleeve sponsor of Olympique Lyonnais' women's team (Arkema Première Ligue) for two seasons (2024-2026), announced the club on 05/12/2024. The agreement was negotiated by the Sportfive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 347038
• Published on 06/12/24 at 13:40
©  FC Girondins de Bordeaux
Naming rights: Matmut will not extend its deal with Stade de Bordeaux (€2m/year) beyond July 2025

Matmut will not be extending its naming rights agreement with SBA, the company responsible for managing and operating the Stade de Bordeaux (42,115 capacity), beyond its scheduled expiry date of 31/07/2025, announced the French mutual insurance group on 05/10/2024. Under the terms of the contract…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 347002
• Published on 06/12/24 at 09:20
©  Juventus FC
Juventus FC: TIM (telecoms), former Serie A title sponsor, becomes a premium partner from 2024-25

Italian telecommunications operator Telecom Italia (TIM) has become a premium partner of Juventus FC (Serie A Enilive) from the 2024-25 season, announced the club on 05/12/2024. As part of the agreement, the group will be the sleeve sponsor of the Turin club's women's team (Serie A Femminile…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 346977
• Published on 06/12/24 at 08:40
©  LFP
LFP: Essilor (optical products), major partner of Ligue 1 & Ligue 2 from 2025

EssilorLuxottica, a French group specialised in the production and marketing of corrective lenses, is to become a major partner of the Ligue de Football Professionnel from January 2025, announced the governing body on 05/12/2024. The agreement covers all competitions organised by the LFP (Ligue 1…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication
• Article # 346969
• Published on 05/12/24 at 17:00
©  UEFA
UEFA: Miele (home appliances) second national partner of Women's Euro 2025

Miele Switzerland, a national subsidiary of the German home appliance manufacturer, has become an official partner of UEFA Women's Euro 2025, announced UEFA on 05/12/2024. This is the first agreement signed by the group in women's football. The brand is the second to commit to the national…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 346966
• Published on 05/12/24 at 16:45
©  Tennis Australia
Tennis: Emirates extends partnership with the Australian Open for €21.6m over the 2025-2029 cycle

Emirates, an Emirates-based airline, has extended its partnership as the "official airline" (2nd level) of the Australian Open Tennis Championships for a further five editions (2025-2029), announced Tennis Australia, the tournament's organising body, on 04/12/2024. The total allocation for this…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Rights Acquisitions, …
• Article # 346816
• Published on 05/12/24 at 10:00
©  RTFKT
Nike: RTFKT, a subsidiary dedicated to Web3 & NFTs acquired in 2021, to "wind down operations"

Nike is "winding down" the operations of RTFKT, its subsidiary dedicated to Web3 activities and NFTs, with effect from January 2025, announced the American equipment manufacturer on 02/12/2024. The brand had acquired the British start-up, valued at the time at $33m (€29.3m), in December 2021…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Digital, Marketing - Communication
• Article # 346740
• Published on 04/12/24 at 14:40
©  NTF
News Tank Football: interviews published in November 2024

• "For the moment, the club's partners are not directly involved, but we have a project for an endowment fund that will support the 'Bouge!' (Move!) programme. In this way, we hope to reach out to the club's partners and other stakeholders," said Mathilde Lakhdar, head of protocol and CSR at Stade…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 346592
• Published on 04/12/24 at 11:30
©  Ulster Rugby
Rugby/EPCR: Castore the most represented of the 11 equipment suppliers in the 2024-25 Champions Cup

Castore is the most represented equipment supplier in the 2024-25 Investec Champions Cup with five clubs under contract (Bath, Harlequins, Leinster, Saracens and Ulster), representing nearly 21% of the 24 clubs taking part in the competition, which kicks off on 06/12/2024. The British brand is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 346658
• Published on 04/12/24 at 10:45