Filter by domain
Filter by year
©  Club Atlético de Madrid / X
LALIGA EA Sports: Nike extends as equipment supplier of Club Atlético de Madrid until 2034-35

Nike has extended as the equipment supplier of Club Atlético de Madrid (LALIGA EA Sports) for the 2026-2035 cycle (nine seasons), announced the club on 10/04/2025. "This new agreement will see Nike increase their backing of our men's and women's teams," said Atlético. The annual allocation for…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 394727
• Published on 10/04/25 at 17:00
©  IIC
Intersport International Corporation: Tom Foley appointed CEO with effect from 01/07/2025

Tom Foley, current CEO of Go Sport (owned by Intersport France), has been appointed CEO of Intersport International Corporation (IIC, the umbrella organisation for all Intersport businesses) with effect from 01/07/2025, announced the Swiss sporting goods retailer on 10/04/2025. Foley will replace…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Governance, …
• Article # 394719
• Published on 10/04/25 at 16:45
©  Aston Villa FC
Aston Villa FC: US agency Legends signs multi-year deal to support development of Villa Park

The US commercial stadium and entertainment venue management agency Legends has become a partner of Aston Villa FC (Premier League), as part of a "multi-year" agreement "to support the strategic growth of the club as it modernises and transforms Villa Park (Birmingham, ENG) into a world-class…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 394673
• Published on 10/04/25 at 15:20
©  AS Monaco FC
Ligue 1 McDonald's: Mizuno succeeds Kappa as equipment supplier of AS Monaco FC (2025-2030)

Japanese brand Mizuno has become the equipment supplier of AS Monaco FC (Ligue 1 McDonald's) for five seasons, i.e. over the 2025-2030 cycle, announced the club on 10/04/2025. This is the first sponsorship agreement between the Japanese brand and a French football club. In the European Top 5…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 394645
• Published on 10/04/25 at 13:40
©  D.R.
World Rugby: Defender (Land Rover, car manufacturer) 15th partner of the Women's World Cup 2025

Defender, a range of vehicles from the car manufacturer Land Rover, has extended its partnership with World Rugby to become a global partner of the Women's World Cup 2025, which will take place in England from 22/08 to 27/09/2025, announced the international body on 09/04/2025. The British…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 394584
• Published on 10/04/25 at 10:00
©  Puma
Puma: Tara McRae promoted to president for North America

Tara McRae has been promoted to president of Puma North America "with immediate effect," announced the German equipment manufacturer on 08/04/2025. The American had already spent 10 years with the German brand between 2006 and 2016, during which time she was head of marketing for North America…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Governance, …
• Article # 394455
• Published on 09/04/25 at 13:00
©  UEFA
UEFA: PepsiCo (food & beverages, USA) extends as a sponsor of women's competitions until 2030

PepsiCo has extended its partnership with UEFA's women's competitions for a further five seasons (2025-2030), announced UEFA on 08/04/2025. The American food group will be promoting its Lay's (crisps), Pepsi and Gatorade (drinks) brands. Already committed to UEFA women's football for the…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 394343
• Published on 08/04/25 at 16:10
©  CFG
City Football Group: joint venture with Oak View Group launched at the Etihad Campus in Manchester

City Football Group, a holding company investing in football assets (professional clubs, infrastructure, innovation), and Oak View Group, a US company dedicated to the development and management of sports venues, have announced the creation of the Eastlands Venue Services joint venture on…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 394318
• Published on 08/04/25 at 14:30
©  D.R.
Weekly News Extra (31/03-06/04/2025)

• Achraf Hakimi (MAR, Paris Saint-Germain) has become an ambassador for the American equipment manufacturer Under Armour. • Real Valladolid CF (LALIGA EA Sports) will complete its women's section in 2025-26, with the launch of youth teams at regional level. • Two bidders, including one backed…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 394011
• Published on 04/04/25 at 17:35
©  World Rugby
World Rugby: Volvic (water, Danone) official water supplier for the Women's World Cup 2025

Volvic, a mineral water brand owned by French group Danone, has become the official water supplier for the Women's World Cup 2025, which will take place in England from 22/08 to 27/09/2025, announced World Rugby on 03/04/2025. "Volvic's 360° campaign will encompass communications and media…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 393993
• Published on 04/04/25 at 15:20