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©  D.R.
IOC: Allianz (insurance) extends its contract as worldwide partner until the Brisbane 2032 Games

Allianz, a German insurance company, has extended its global partnership with the International Olympic Committee for an additional Olympic cycle (four years), running until 2032, the IOC announced on 12/03/2025. "As the Worldwide Insurance Partner, Allianz will support the Olympic and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 391037
• Published on 12/03/25 at 18:30
©  Puma
Puma: a turnover of €8.817bn (+2.5%) and net profit of €281.6m (-7.6%) in 2024

Puma has posted a record turnover of €8.817bn for the 2024 financial year (from 01/01 to 31/12/2024), up 2.5% (on a currency-neutral basis) compared to 2023 (€8.601bn), according to the German equipment manufacturer on 11/03/2025. The brand's net profit is down for the second year in a row and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 391035
• Published on 12/03/25 at 17:15
©  Audi
DAZN: partnership with Audi (car manufacturer) to broadcast competitions in cars

The OTT platform DAZN has entered into a partnership with German car manufacturer Audi to integrate its app within the Audi Application Store in selected Audi vehicles, they announced on 12/03/2025. "This will allow sports fans to experience live sports, highlights, and documentaries from the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Activation, …
• Article # 391003
• Published on 12/03/25 at 15:35
©  D.R.
Formula 1: 54 sponsorship deals signed by the 10 teams and Formula One Management for 2025

54 partnerships have been formalised by the 10 Formula One teams and Formula One Management (FOM) ahead of the 2025 FIA F1 World Championship season, which will kick off with the Louis Vuitton Australian Grand Prix, held in Melbourne from 14 to 16/03/2025. Formula One Group’s commercial…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, International development, …
• Article # 390960
• Published on 12/03/25 at 12:45
©  D.R.
Milan-Cortina 2026: premium partnership with four Italian automotive brands from Stellantis group

Fiat, Alfa Romeo, Lancia and Maserati, Italian automobile manufacturers belonging to the Stellantis Group, have become the premium automotive partners of the Organizing Committee of the Milano Cortina 2026 Olympic and Paralympic Winter Games, announced the "Fondazione Milano Cortina" on…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 390940
• Published on 12/03/25 at 11:30
©  Juventus FC
Juventus FC: partnership with Lunar Outpost to "support and raise awareness for space exploration"

Juventus FC (Serie A Enilive) has entered into a partnership with Lunar Outpost, an American company specialised in space activities, "to support and raise awareness for space exploration," announced the club on 07/03/2025. As part of this partnership, Juve was part of the "Lunar Voyage 1…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 390819
• Published on 11/03/25 at 15:00
©  Kings League / X
Kings League France: launch of the competition on 06/04, Crédit Agricole (bank) official partner

The Kings League, a 7-a-side football competition created by Kosmos investment fund (founded by Spanish ex-footballer Gerard Piqué), will be launched on 06/04/2025 in France, announced the league on 09/03/2025. The announcement of the league's launch in France was made live on the Twitch…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Professional leagues, Sponsors - Partners, …
• Article # 390642
• Published on 11/03/25 at 10:00
©  JD.com
UEFA: JD.com (e-commerce, CHN) official sponsor of the Champions League until 2026-27

JD.com (Jingdong) has become an official sponsor of the Champions League for the 2024-2027 cycle, announced UEFA on 10/03/2025. The rights also include the UEFA Super Cup, Youth League and Futsal Champions League. As part of this agreement, JD.com benefits from the status of "official…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 390651
• Published on 10/03/25 at 18:00
©  UEFA
UEFA: sponsorship is the main revenue stream for clubs in 2023 (€8.9bn), ahead of TV rights

The commercial revenues of the clubs in the main European top flight leagues for the 2023 financial year (2023-24 season) amount to a cumulative €8.9bn, making them their main source of revenue (ahead of TV rights, at €8.5bn), according to UEFA in its annual report "The European Club Finance and…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 390641
• Published on 10/03/25 at 16:30
©  D.R.
Ticketing: Ticketmaster offers integrated into the Fanatics platform

Fanatics, a manufacturer and distributor of licensed sports products, and Ticketmaster, an American ticketing platform owned by Live Nation, have entered into a partnership to create the "Fanatics Ticket Marketplace", a new section of the Fanatics platform where Ticketmaster tickets for sporting…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Ticketing, Merchandising - Licensing
• Article # 390615
• Published on 10/03/25 at 15:45