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©  OL Féminin
OL Féminin: The "Match de Wouf" with Kleber allowing fans to bring dogs to the stadium on 12/04/2025

Olympique Lyonnais Féminin has activated its partnership with Kleber, a French tyre brand belonging to the Michelin group, by launching the "Match de Wouf" experience when it hosts Paris FC on Matchday 20 of the 2024-25 Arkema Première Ligue on Saturday 12/04/2025 (kick-off at 21:00 CET). This…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 393527
• Published on 01/04/25 at 16:50
©  CD Leganés
CD Leganés: SportyTV (free-TV, Africa), main lateral sponsor & media partner for the rest of 2024-25

SportyTV, a linear, 24/7, free-to-air channel based in Nigeria and Ghana, has become an "official media partner and main lateral sponsor" of Club Deportivo Leganés (LALIGA EA Sports) "until the end of the 2024-25 season," announced the Spanish club on 27/03/2025. As part of the agreement…
Domain(s): Sponsors & Partners, Media
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 393506
• Published on 01/04/25 at 16:25
©  NWSL
USA/Women's football: AT&T (telecoms) official partner of the NWSL from 2025

The American telecommunications company AT&T has become an official partner of the National Women’s Soccer League as part of a "multi-year" agreement, announced the NWSL on 31/03/2025. As part of the deal, the telecoms company becomes the "official connectivity partner" of the NWSL. "Key…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Digital, …
• Article # 393405
• Published on 01/04/25 at 10:40
©  Deutscher Fussball Bund
DFB: Unilever (FMCG) official partner of the men's & women's teams from 2025

Unilever, a group specialised in fast-moving consumer goods (food, cosmetics), has become an official partner of the men's and women's national teams of the Deutscher Fussball Bund from April 2025, announced the DFB on 31/03/2025 "Via its body care brands Rexona, Dove, Axe and other Unilever…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 393357
• Published on 01/04/25 at 08:40
©  Paris Saint-Germain
European Top 5: equipment suppliers & kit sponsors of the 96 football clubs in 2024-25

Below you will find the equipment suppliers and kit sponsors (chest, sleeve, shoulder, back and shorts) as well as the training kit sponsors of the 96 football clubs from the European Top 5 leagues (Ligue 1 McDonald's, Premier League, Bundesliga, LALIGA EA Sports and Serie A Enilive) during the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 395925
• Published on 01/04/25 at 00:00
©  D.R.
Decathlon: total revenues of €16.2bn (+3.8%) in 2024, including €4.73bn generated in France (-0.4%)

Of the €16.2bn in total revenues generated by Decathlon in 2024 (from 01/01 to 31/12/2024), €4.73bn (i.e. 24.5%) was generated in the French sports goods design, production and distribution group's domestic market, it announced on 31/03/2025. The revenues generated by Decathlon in France were…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 393341
• Published on 31/03/25 at 16:35
©  AS Monaco FC
Ligue 1 McDonald's: Vbet (sports betting) extends partnership with AS Monaco until 2028-29

Armenian sports betting operator Vbet has extended as premium partner and shorts sponsor of AS Monaco FC (Ligue 1 McDonald's) for a further four seasons (2025-2029), announced the club on 31/03/2025. Vbet continues to benefit from the status of "premium partner", the second level in the Monaco…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Betting, …
• Article # 393337
• Published on 31/03/25 at 16:05
©  Liverpool FC
Liverpool FC: betting partner Ladbrokes to place accumulator bets in aid of the LFC Foundation

The British sports betting operator Ladbrokes (Entain plc group), the "official betting partner" of Liverpool FC (Premier League) in the United Kingdom and Ireland as part of a "multi-year agreement" since the 2024-25 season, has committed itself to the club in order to support the LFC…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 393292
• Published on 31/03/25 at 13:45
©  D.R.
Weekly News Extra (24-28/03/2025)

• Qatar Sports Investments, owners of Paris Saint-Germain (Ligue 1 McDonald's), are reportedly in negotiations to buy Malaga CF (LALIGA Hypermotion), according to Sky Sports. A deal worth around €100m has been mooted by the British media outlet. • The Lega Serie A general assembly has approved…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 393160
• Published on 28/03/25 at 17:10
©  DFB
Deal Tracker: DFB, FIGC, Manchester City... the latest sponsorship agreements in football

• German supermarket group Edeka is to become an official partner of the German men's national team via the DFB from 01/04/2025. • Google Cloud has extends its partnership with Club Atlético de Madrid (LALIGA EA Sports), which has covered the club's women's section (Liga F) since 2023-24, to the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 393126
• Published on 28/03/25 at 15:20