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©  Deloitte
Women's sport: projected global revenues of $2.35bn in 2025, up from $692m in 2022 (Deloitte)

"Deloitte predicts that global revenues in women's elite sports will reach at least $2.35bn (£1.88bn) in 2025. This follows revenues in 2024 surpassing original predictions of $1.28bn (€1.17bn), to hit $1.88bn (€1.72bn). Overall, revenues in women's elite sports are predicted to have risen by 240…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 391827
• Published on 19/03/25 at 10:00
©  Mastercard
UEFA Children's Foundation: girls' empowerment programme launched with Mastercard

The UEFA Children's Foundation and the American payment solutions group Mastercard have launched "Girls4Football", an initiative aimed at young female players aged between 8 and 16 designed to "empower young girls through football and the acquisition of essential life and financial management…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Sponsors - Partners, …
• Article # 391729
• Published on 18/03/25 at 16:10
©  Paris Saint-Germain
Paris Saint-Germain: Water MTIS (Coca-Cola Group) becomes a regional partner in Georgia (2025-2029)

Water MTIS, a mineral water brand from The Coca-Cola Company, has become a regional partner of Paris Saint-Germain (Ligue 1 McDonald's) in Georgia for four years (2025-2029), announced the French club on 18/03/2025. "By partnering with MTIS, the club takes a new step in developing its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 391706
• Published on 18/03/25 at 15:50
©  Fédération Française de Football
FFF: Uber Eats extends as major partner of the French national teams until 2028

Uber Eats, a food delivery application, has extended its partnership with the Fédération Française de Football (FFF) for a further three seasons, until June 2028, announced the FFF on 18/03/2025. The agreement was negotiated by Fuse France, a sports marketing agency belonging to the Omnicom Media…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 391685
• Published on 18/03/25 at 13:00
©  McDonald's France / X
DAZN France: a free 3-month subscription included on McDonald's menus from 17/03/2025

The American fast food chain McDonald's has partnered with DAZN, the domestic live broadcaster of eight (out of nine) games per Ligue 1 McDonald's matchday over the 2024-2029 cycle, to include free subscriptions to the OTT platform in "Golden Ligue 1" menus for the end of the 2024-25 season in…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Activation, …
• Article # 391541
• Published on 17/03/25 at 16:00
©  D.R.
Premier League: Puma to succeed Nike as ball supplier from the 2025-26 season

Puma will become the official ball supplier for all Premier League matches from the 2025-26 season, announced the organisers of the English league on 17/03/2025. "The Premier League, broadcast to 900 million homes in 189 countries, offers an unparalleled platform for visibility and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Professional leagues, …
• Article # 391480
• Published on 17/03/25 at 10:40
©  D.R.
Weekly News Extra (10-14/03/2025)

• The FIGC has written to FIFA to request participation in the testing of the Football Video Support (FSV) in Serie C (excluding the playoffs where VAR is already available) and in the Serie A Femminile. Football Video Support is a video assistant referee system that FIFA and IFAB aim to introduce…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 391383
• Published on 14/03/25 at 18:09
©  D.R.
Sailing: Kylian Mbappé shareholder and charity partner of France SailGP team

French international Kylian Mbappé has become a shareholder in the France team in SailGP, an international sailing competition, via Coalition Capital, the investment arm of his company Interconnected Ventures set up in 2018, said the two entities on 14/03/2025. Neither the amount of this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 391342
• Published on 14/03/25 at 15:10
©  FC Inter Milan
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 391310
• Published on 14/03/25 at 13:00
©  Liverpool FC
Premier League: Visit Maldives (tourism) global partner of Liverpool FC from the 2024-25 season

Visit Maldives, the national tourism office of the Maldives, has become a global partner of Liverpool FC (Premier League) from the 2024-25 season, announced the club on 13/03/2025. The deal also includes the club's women's team (Barclays Women's Super League). As part of this agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 391183
• Published on 13/03/25 at 18:00