Sponsors & Partners: archives (page 89/935)

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©  D.R.

Ligue 1+: "Establishing a recognisable, legible & clear identity" (T. van der Schooten, Leroy Tremblot)

"The Ligue 1+ universe is a fully-fledged expression inherited from the Ligue 1 McDonald's identity. The channel's graphic language remains in complete harmony with the league it broadcasts. Like any brand, especially one with editorial and cultural ambitions, Ligue 1+ is bound to evolve in line…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, Agencies, …
• Article # 407338
• Published on
©  Revolut

Formula 1: Revolut (banking services) title sponsor of Audi F1 Team from 2026

Revolut, a British banking and financial services fintech company, has become the main partner and title sponsor of Audi F1 Team, announced the team on 30/07/2025. This "strategic global" partnership will come into effect from 2026, when the team enters the FIA Formula 1 World Championship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 407313
• Published on
©  MLS

United States: Walmart (retail) official partner of Major League Soccer from 2025

Walmart has become an official partner of Major League Soccer as part of a "multi-year" agreement from 2025, announced the US retailer and supermarket chain on 29/07/2025. The entity, which is majority-owned by Walton Enterprises, will also become a partner of the Leagues Cup. "Through this…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 407308
• Published on
©  Leeds United FC

Premier League: Parimatch (sports betting) sleeve sponsor of Leeds United FC from 2025-26

Parimatch, a Cyprus-based sports betting operator, has become a sleeve sponsor of Leeds United FC (promoted to the Premier League) for the 2025-26 season, announced the club on 29/07/2025. The group will benefit from "official partner" status, the second highest level in the English club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407305
• Published on
©  Inter Milan

FC Inter Milan: Balocco (food company) official partner for three seasons (2025-2028)

Balocco, an Italian food company specialised in panettone, biscuits and wafers, has become an official partner (3rd level) of FC Inter Milan (Serie A Enilive) for three seasons, over the 2025-2028 cycle, announced the club on 29/07/2025. As part of the agreement, the two parties will launch…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407242
• Published on
©  FPF

Portugal/FPF: Betano (bookmaker) title sponsor of the Supertaça Cândido de Oliveira

Betano, a sports betting operator belonging to the Greek group Kaizen Gaming, has become the title sponsor (2nd level) of the Supertaça Cândido de Oliveira (Portuguese Super Cup), announced the Federaçao Portuguesa de Futebol (FPF) on 29/07/2025. The competition - which will pit 2024-25 Liga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Federations, Authorities, …
• Article # 407226
• Published on
©  FC Barcelona

Nike: Mamba Mentality, Kobe Bryant's brand, to feature on FC Barcelona's away shirts in 2025-26

Nike has entered into a partnership with Mamba Mentality, a brand belonging to former American basketball player Kobe Bryant (who died in 2020), and will display the latter's logo on the FC Barcelona's (LALIGA EA Sports) away shirts for the 2025-26 season, announced the American group on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407199
• Published on
©  RFEF

Spain: BKT (tyres) official sponsor of RFEF referees for five seasons (2025-2030)

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, has become an official sponsor of referees in competitions organised by the Real Federacion Espanola de Futbol for five seasons (2025-2030), announced the Spanish Federation on 25/07/2025. As part of the agreement, the brand's logo…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 407167
• Published on
©  OL

Olympique Lyonnais: Groupama extends stadium naming rights for five seasons (2025-2030)

Groupama Rhône-Alpes Auvergne, the regional subsidiary of the French insurance and banking group, has extended its naming rights for "Groupama Stadium" (59,186 capacity, in Décines-Charpieu, Rhône, FRA) for a further five seasons (2025-2030), i.e. until 31/07/2030, announced Eagle Football Group…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 407156
• Published on
©  AS Saint-Étienne

AS Saint-Étienne: club's commercial rights bought back from the Sportfive agency

AS Saint-Étienne (relegated to the Ligue 2 BKT at the end of the 2024-25 season) have bought back their commercial rights from the agency Sportfive, which had held them since 2010, according to a report in the French sports daily L'Équipe on 28/07/2025 that News Tank Football can confirm. AS…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 407052
• Published on