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©  Paris Saint-Germain
Paris SG: names of Parisian personalities incorporated into back shirt sponsor Snipes' logo

German clothing and sneaker retailer Snipes activated its partnership with Paris Saint-Germain and incorporated "the names of numerous local personalities who are closely connected to Snipes and PSG, but also to the culture in Paris" into its logo, displayed on the back of the club's kits, on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 343566
• Published on 06/11/24 at 16:45
©  FIFA
FIFA: creation of a joint venture with Hawk-Eye Innovations to "optimise decision-making"

FIFA and the British company Hawk-Eye Innovations Ltd, which has belonged to the Sony group since 2011, have joined forces to create the Football Technology Centre AG, "a joint venture that will explore and develop emerging technologies in football," announced the world governing body on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Legal, …
• Article # 343565
• Published on 06/11/24 at 16:30
©  Toyota
Paralympics: Toyota strengthens its partnership with the IPC despite not renewing with the IOC

Japanese carmaker Toyota is strengthening its partnership with the International Paralympic Committee, announced the IPC on 01/11/2024. The new partnership is with the Toyota Mobility Foundation for four years, over the 2025-2028 cycle. "The International Paralympic Committee (IPC) is…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 343531
• Published on 06/11/24 at 16:20
©  ParionsSport
Basketball: Parions Sport (FDJ) renews NBA partnership & joins forces with the NBA Paris Games 2025

Parions Sport, a sports betting brand belonging to the operator La Française des Jeux (FDJ), has renewed as an official partner of the National Basketball Association in France "for several years" from 2024, announced the FDJ Group on 05/11/2024. As part of the renewed agreement, Parions Sport…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Sponsors - Partners, …
• Article # 343408
• Published on 06/11/24 at 08:40
©  Castore
Equipment manufacturers: a turnover of £190.3m (€222.8m) for Castore (GBR) in 2023-24 (+65.5%)

Castore, a British sports equipment manufacturer established in 2015, has posted a turnover of £190.3m (€222.8m) for the 2023-24 financial year (01/02/2023 to 04/02/2024), up 65.5% on 2022-23 (£115m, or €131m), according to accounts filed by the group based in Manchester (ENG) on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Europe, …
• Article # 343264
• Published on 05/11/24 at 09:20
©  D.R.
Weekly News Extra (28-31/10/2024)

• UEFA has launched "Unstoppable", its new strategy for the development of women's football over the 2024-2030 cycle, to which it will dedicate €1bn from competition revenues and other investments, on 30/10/2024. • FIFPRO and the World Leagues Association, as part of the Global Labour Agreement…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 343044
• Published on 31/10/24 at 17:15
©  OM
Women's football: FDJ shirt sponsor of Paris Saint-Germain & Olympique de Marseille in 2024-25

La Française des Jeux has extended its existing partnerships with the men's teams of Paris Saint-Germain and Olympique de Marseille (Ligue 1 McDonald's ) to become an "official partner" of each club's women's team, announced the gambling operator on 31/10/2024. PSG women's team plays in the Arkema…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 343043
• Published on 31/10/24 at 16:00
©  D.R.
Le Coq Sportif: investment bank appointed to deal with "financial pressures"

"Le Coq Sportif is currently facing significant financial pressures, particularly in terms of cash flow, with the months of October and November being particularly exposed, as they are every year when product seasons change. To secure the necessary funding for ongoing operations, the company has…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Judicial, …
• Article # 343015
• Published on 31/10/24 at 14:30
©  AS Monaco FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 342957
• Published on 31/10/24 at 13:00
©  Olympique Lyonnais
Olympique Lyonnais: McDonald's (fast food) extends as an official supplier (2024-2027)

American fast-food chain McDonald’s, via 31 franchised restaurants based "in and around Lyon (Rhône)", has extended its role as an official supplier (4th level) to Olympique Lyonnais (Ligue 1 McDonald's) for a further three seasons, covering the 2024-2027 cycle, announced the club on 30/10/2024…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 342962
• Published on 31/10/24 at 10:00