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©  Paris Saint-Germain
Paris Saint-Germain: Snipes Deck a "space dedicated to the community" opens at the Parc des Princes

Paris Saint-Germain (Ligue 1 McDonald's) and the German clothing and sneaker retailer Snipes inaugurated the Snipes Deck, "a new space dedicated to the community" at the Parc des Princes (Paris, FRA), during the home game versus Manchester City (Premier League) on Matchday 7 of the new league…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 385274
• Published on 24/01/25 at 15:55
©  LTA
Tennis: HSBC (bank) title sponsor of the men's & women's Queen's Club (GBR) tournaments from 2025

HSBC, the British bank, has become the title sponsor of the now-named "HSBC Championships", the ATP 500 and WTA 500 grass-court tournaments held at the Queen's Club in London and Edgbaston Priory Club in Birmingham (GBR), from their 2025 edition until 2028 (four years), announced the Lawn Tennis…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 385241
• Published on 24/01/25 at 14:30
©  Puma
Puma: sales of €8.817bn (+2.5%) & a net profit of €282m (-7.5%) in 2024

Puma has reported record sales of €8.817bn for the 2024 financial year (ending 31/12/2024), up 2.5% on 2023 (€8.601bn), announced the German equipment manufacturer as it presented its "unaudited preliminary results" for 2024, on 22/01/2025. These figures are subject to adjustment between now and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance
• Article # 385221
• Published on 24/01/25 at 13:40
©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 385220
• Published on 24/01/25 at 13:00
©  Tissot x NBA, WNBA & G League
NBA: Tissot extends as official timekeeper for a further 10 seasons (2025-2035)

Tissot, a Swiss watchmaker, has extendied its partnership with the National Basketball Association for "at least" 10 additional seasons (2025-2035), announced the two parties during a press conference held at the Accor Arena (Paris, 12th arrondissement) on the occasion of the NBA Paris Games 2025…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Rights Acquisitions, …
• Article # 385137
• Published on 24/01/25 at 08:40
©  D.R.
Premier League: Nike extends as equipment supplier of Brighton & Hove Albion until 2029-30

Nike has extended as the equipment supplier of Brighton & Hove Albion FC (Premier League) until 2029-30, announced the club on 23/01/2025. The American brand will continue to benefit from the status of "technical supplier", the second level in the English club's sponsorship hierarchy. Nike has…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 385114
• Published on 23/01/25 at 16:45
©  FC Inter Milan
Serie A Enilive: Zain KSA (telecoms), FC Inter Milan's first partner in Saudi Arabia

Zain KSA, "a leading provider of innovative technology (telecommunications and digital services) in Saudi Arabia", has become the first partner of FC Inter Milan (Serie A Enilive) in the country, announced the club on 23/01/2025. The Saudi Arabian company has the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 385077
• Published on 23/01/25 at 15:20
©  D.R.
USA/Women's football: Sixth Street to launch "Bay Collective" a multi-club organisation

American investment firm Sixth Street, majority shareholder in Bay FC, the franchise that joined the National Women’s Soccer League in 2024, will launch "a multi-club global organisation dedicated to holistic excellence and the growth of women's football" in June 2025, announced the firm on…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 385063
• Published on 23/01/25 at 14:30
©  CoinW
LALIGA: CoinW (crypto exchange) regional partner in Taiwan & Hong Kong from 2024-25

CoinW, a cryptocurrency exchange platform based in Dubai (UAE), has become a regional partner (4th level) of LALIGA in Taiwan and Hong Kong from the 2024-25 season, announced the brand on 20/01/2025. As part of the agreement, the two partners will offer fans various experiences based on Web3…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 384928
• Published on 22/01/25 at 15:25
©  Six Nations Rugby
Rugby: BKT (tyres) partner of the men's & women's Six Nations tournaments from 2025

Balkrishna Industries Ltd (BKT), the Indian tyre manufacturer, has become an official partner of the Guinness Six Nations (men's tournament) and the Guinness Women's Six Nations as part of "a long-term agreement" from the 2025 edition, announced Six Nations Rugby Ltd on 20/01/2025. As part of…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 384806
• Published on 21/01/25 at 17:10