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©  American Express
Formula 1: American Express (USA), regional partner for the American continent from 2023

American Express, an American financial services company, has become a regional partner of Formula One Group on the American continent as part of a "multi-year" agreement from the 2023 season, announced the two parties on 16/10/2023. The agreement covers six Grands Prix on the calendar: three in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 303381
• Published on 17/10/23 at 16:20
©  StadiumGO
Exclusive StadiumGO: €300,000 raised by the car-sharing startup dedicated to sporting events

StadiumGo, a French start-up offering a car-sharing solution dedicated to sporting events, has finalised "a round of funding to broaden its impact on the accessibility and sustainability of events," it announced on 12/10/2023. StadiumGO told News Tank that it had raised €300,000. "The success…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Clubs, Stadiums, …
• Article # 303380
• Published on 17/10/23 at 14:30
©  CAF
CAF: Visa, official partner of the men's (2023, 2025) & women's (2024, 2026) Africa Cup of Nations

The American payment solutions and financial services group Visa has became an official partner of the Confederation of African Football, on 11/10/2023. The agreement covers the TotalEnergies AFCON 2023 (in the Ivory Coast from 13/01 to 11/02/2024) and the TotalEnergies AFCON 2025 (awarded to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 303191
• Published on 16/10/23 at 10:40
©  News Tank
Weekly News Extra (09-13/10/2023)

• AC Milan (Serie A TIM) ended the 2022-23 season with record revenues of €400m and a net profit of around €6m, according to Italian media outlet Calcio e Finanza. The Milanese club had only recorded losses since the 2006-07 financial year, including €957m since 2013-14. • France's Stéphanie…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 303132
• Published on 13/10/23 at 17:25
©  FFR
France 2023: €104.9m in TV advertising revenue generated by 274 brands during the first 40 matches

Over the 40 matches in the group stage of the Rugby World Cup 2023 (from 08/09 to 08/10/2023) broadcast on TF1, M6 and France Télévisions (France 2 and France 3), 274 advertisers generated €104.9m via 2,189 adverts shown on screens surrounding the broadcasts (before, during and after the matches)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Media
• Article # 303103
• Published on 13/10/23 at 16:00
©  D.R.
Sponsorship: Visit Saudi, partner of CAF (for the African Football League) & the AFC from 2023

Visit Saudi, the national tourism office of Saudi Arabia, has become a major partner of the inaugural edition of the African Football League (AFL), the Confederation of African Football's new club competition (organised in partnership with FIFA, from 20/10/2023 to 11/11/2023), announced CAF on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 303067
• Published on 13/10/23 at 11:30
©  FFT
Tennis: Lexus (cars, Toyota), umpires' chair sponsor at the Rolex Paris Masters (2023-2025)

Lexus, a car brand owned by Japanese car manufacturer Toyota, has become a premium partner of the Rolex Paris Masters, the ATP Masters 1000 tournament held at the Accor Arena (Paris, FRA), for three editions (2023-2025), announced the Fédération Française de Tennis, organiser of the tournament, on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 302989
• Published on 13/10/23 at 08:40
©  D.R.
Los Angeles 2028: "Our Games will be authentic and aligned with the American market" (C. Wasserman)

"Our Games will be just like Los Angeles, with Hollywood, music, culture, entertainment, social media and energy - it's the biggest sports city in the world. We don't have a river as beautiful as the Seine. The opening ceremony will be held in a stadium and will be very different from what has…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Stadiums
• Article # 302995
• Published on 12/10/23 at 16:35
©  RFL
Rugby League: Betfred (sports betting) extends as title sponsor of the Super League until 2026

Betfred, a British sports betting operator, has extended its role as title sponsor of the Betfred Super League, the professional rugby league featuring English and French teams, for a further three seasons (2023-2026), announced the Rugby Football League (RFL), organiser of the competition, on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 302914
• Published on 12/10/23 at 13:00
©  World Rugby
World Rugby: Mitsubishi Electric (JPN), partner of women's rugby (WXV, Rugby World Cup 2025)

Mitsubishi Electric, a Japanese company that manufactures and sells electrical and electronic equipment, has become an "official partner of women's rugby" with World Rugby, announced the body on 10/10/2023. The agreement covers the 2023 and 2024 editions of the WXV, a new annual global competition…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 302771
• Published on 12/10/23 at 08:40