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Puma: Julie Legrand Haverkamp appointed senior director global brand strategy

Julie Legrand Haverkamp (43) has been appointed senior director global brand strategy at Puma, announced the German equipment manufacturer on 14/02/2024. The Frenchwoman will report directly to Richard Teyssier, Puma's vice president brand and marketing since 01/07/2023, after serving as…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 315347
• Published on 15/02/24 at 15:40

USA/Women's football: Google Pixel (smartphones) official partner of the NWSL from 2024

Google Pixel, a smartphone brand from the US technology services company Google, has become an official sponsor of the National Women’s Soccer League (NWSL) under a "multi-year partnership" from 2024, announced the North American league on 13/02/2024. The agreement was negotiated by marketing…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 315346
• Published on 15/02/24 at 15:20

Olympique de Marseille: Soleio & DualSun solar energy partners of the "Treizième Homme" programme

Soleio and DualSun, two companies specialised in solar energy and based in Bouches-du-Rhône (FRA), have become partners in Olympique de Marseille's (Ligue 1 Uber Eats) "Treizième Homme" (Thirteenth Man) CSR programme, announced the club on 13/02/2024. The two companies will equip the Centre…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Sponsors - Partners
• Article # 315196
• Published on 14/02/24 at 14:30

Saudi Arabia: PepsiCo (agrifood, USA) partner of the Roshn Saudi League (2023-2025)

PepsiCo, an American food and beverage group, has become a "gold partner" (2^nd level) of the Roshn Saudi League (RSL) for two seasons (2023-2025), announced the League on 12/02/2024. Four of the group's brands are involved in the agreement: Pepsi becomes the "official soft drinks partner" of…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 315078
• Published on 13/02/24 at 17:10

Cycling: LALIGA sponsor of the best foreign rider's jersey for the 2024 edition of the Tour Colombia

LALIGA, the Spanish professional football league, has become a partner of the Colombian Cycling Federation and sponsor of the jersey awarded to the best foreign rider in the 2024 edition of the Tour Colombia (run from 06 to 11/02/2024). Each stage of the fourth edition of this event, which is…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 315023
• Published on 13/02/24 at 15:50

Asics: a turnover of €3.6bn (+17.7%) in 2023, including a record €920m in the EMEA market

The Asics group posted a turnover of ¥570.4bn (€3.6bn) in fiscal year 2023 (01/01 to 31/12/2023), up 17.7% on fiscal year 2022 (¥484.6bn/€3.4bn), announced the Japanese equipment manufacturer on 09/02/2024. Asics posted an operating profit of ¥54.2bn over the period (€347m), 59.4% higher than…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 315008
• Published on 13/02/24 at 15:20

LALIGA EA Sports: Iryo (high-speed train) official partner of Club Atlético de Madrid until 2024-25

Iryo, a high-speed train offering from the private Spanish rail operator Intermodalidad de Levante, has become an official partner of Club Atlético de Madrid (LALIGA EA Sports) for two seasons, until the end of 2024-25, announced the club on 10/02/2024. Iryo has the status of official partner…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 314915
• Published on 12/02/24 at 16:30

2023-24 Champions League: adidas & UEFA present the "UCL Pro Ball London" for the knockout stages

adidas and UEFA have unveiled the "UCL Pro Ball London" the official match ball for the 2023-24 Champions League knockout stages, on 12/02/2024. The ball will be used from the Round of 16, scheduled for 13, 14 (first legs), 20 and 21/02/2024 (second legs). The final of the competition will be…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 314881
• Published on 12/02/24 at 14:30

UEFA: Just Eat Takeaway.com extends as a partner of the European Cups for the 2024-2027 cycle

Just Eat Takeaway.com, a Dutch food delivery service, has extended its partnership with the UEFA Champions League, Europa League and Europa Conference League for an additional three seasons (2024-2027), announced UEFA on 12/02/2024. As for the previous cycle (2021-2024), this renewed agreement…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 314857
• Published on 12/02/24 at 13:00

Weekly News Extra (05-09/02/2024)

• "FIFA wishes to clarify that reports of the so-called 'blue card' (temporary exclusion of a player) at elite levels of football are incorrect and premature," said the International Federation on 08/02/2024, reacting to article in the British media according to which the IFAB was considering…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 314747
• Published on 09/02/24 at 16:30