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©  Club Atlético de Madrid
Sponsorship: major changes among the 20 LALIGA EA Sports clubs for the 2023-24 season

With four clubs under contract (20%), adidas is the most represented of the eight brands supplying the 20 clubs participating in the 2023-24 LALIGA EA Sports season (versus 10 suppliers in 2022-23). The German brand, which was previously the most represented last season, is ahead of Castore, Nike…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 297416
• Published on 11/08/23 at 15:45
©  Arnaud Duret / FC Nantes
Ligue 1 Uber Eats: LNA Santé extends as a sleeve sponsor of FC Nantes for 3 seasons (2023-2026)

LNA Santé, a brand of the French healthcare facilities group Noble Age Groupe, has extended as a partner and sleeve sponsor of FC Nantes (Ligue 1 Uber Eats) for an additional three seasons (2023-2026), announced the club on 09/08/2023. LNA Santé will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 297405
• Published on 11/08/23 at 15:10
©  Liverpool FC
Sponsorship: major changes among the 20 Premier League clubs for the 2023-24 season

With five clubs under contract (25%), Umbro is the most represented of the eight brands supplying the 20 clubs participating in the 2023-24 Premier League (compared with seven brands in 2022-23). The English brand, which equipped just three clubs last season, is ahead of adidas and Nike, with four…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 297396
• Published on 11/08/23 at 14:50
©  Paris Saint-Germain
Ligue 1 Uber Eats: Yassir (app) premium partner of Paris Saint-Germain for 3 seasons (2023-2026)

Yassir, an application and online marketplace dedicated to "transport, delivery, and payment services" in the North African market, has become a premium partner (2nd level) of Paris Saint-Germain (Ligue 1 Uber Eats) for three seasons (2023-2026), announced the club on 11/08/2023. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 297394
• Published on 11/08/23 at 14:10
©  Stade Rennais FC
Stade Rennais FC: Winamax (sports betting), back shirt sponsor for two seasons (2023-2025)

Winamax, a French sports betting operator, has become an official back shirt sponsor (2nd level) of Stade Rennais FC (Ligue 1 Uber Eats) for two seasons (2023-2025), announced the club on 10/08/2023. The bookmaker will appear on the back of the Breton players' shirts alongside another brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 297360
• Published on 11/08/23 at 10:00
©  FFF
Think Sport 2023: Laura Georges to participate in the event at the Maison du Handball on 03/10/2023

Laura Georges, secretary general of the Fédération Française de Football, will be taking part in the seventh edition of Think Sport, an annual event organised by News Tank since 2017, at the Maison du Handball (Créteil, Val-de-Marne, FRA) on Tuesday 03/10/2023. The former French international with…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 297367
• Published on 11/08/23 at 09:20
©  LOSC Lille
Ligue 1 Uber Eats: Actual (HR), pocket sponsor of LOSC Lille for three seasons (2023-2026)

Actual, an independent group specialised in employment and temporary work agencies, has extended its partnership with LOSC Lille (Ligue 1 Uber Eats) and joined the club's group of premium partners (2nd level). Actual will appear as a left pocket sponsor on the club's shirts for three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 297346
• Published on 11/08/23 at 08:40
©  Club Atlético de Madrid
Club Atlético de Madrid: Riyadh Air (airline) main shirt sponsor from 2023-24 (€40m/year)

Riyadh Air, a Saudi Arabian airline owned by the Public Investment Fund (PIF), has become the main shirt sponsor of Club Atlético de Madrid (LaLiga EA Sports) as part of a "multi-year agreement" from the 2023-24 season, announced the club on 10/08/2023. The agreement, which covers only the Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 297351
• Published on 10/08/23 at 16:45
©  FC Barcelona
LALIGA EA Sports: Konami (video games) extends as a global partner of FC Barcelona from 2023-24

Konami, a Japanese video game publisher, has extended as a global partner (2nd level) of FC Barcelona (LALIGA EA Sports) for "multiple seasons" from 2023-24, announced the club on 10/08/2023. The Japanese brand has been committed to FC Barcelona since the 2016-17 season, when it succeeded…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 297352
• Published on 10/08/23 at 16:05
©  AS Monaco FC
AS Monaco FC: 6686 Sport (sports betting), regional partner in Asia for 3 seasons (2023-2026)

6686 Sport, an Asian sports betting operator, has become a regional partner of AS Monaco FC (Ligue 1 Uber Eats) in Asia for three seasons (2023-2026), announced the club on 09/08/2023. 6686 Sport has the status of regional partner, the fifth level in the Monaco club's sponsorship hierarchy. "As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 297292
• Published on 10/08/23 at 09:20