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©  CAF
Africa/CAF: The Laughing Cow (cheese, FRA) official supplier of the TotalEnergies AFCON 2025

The Laughing Cow (La Vache qui rit in French), a French cheese brand (Bel Group), has become an official supplier of the TotalEnergies AFCON 2025 (in Morocco from 20/12/2025 to 18/01/2026), announced the Confederation of African Football (CAF) on 25/07/2025. This is the first partnership…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 406934
• Published on 25/07/25 at 16:00
©  D.R.
Weekly News Extra (21-25/07/2025)

• French referee Stéphanie Frappart has been chosen by the UEFA Referees Committee to referee the UEFA Women's Euro 2025 final between England and Spain on Sunday 27/07/2025 (kick-off at 18:00 CET). • The Chinese Football Association (CFA) has launched a national esports team to take part in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 406918
• Published on 25/07/25 at 14:55
©  AS Monaco FC
Ligue 1 McDonald's: FOM Industrie extends as a shorts sponsor of AS Monaco FC (2025-2027)

FOM Industrie, a Monegasque industrial machinery manufacturer has extended as a premium partner and shorts sponsor of AS Monaco FC (Ligue 1 McDonald's) for a further two seasons, covering the 2025-2027 cycle, announced the club on 25/07/2025. FOM Industrie will continue to feature second in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406903
• Published on 25/07/25 at 13:40
©  FC Lorient
Deal Tracker: CAF, SSC Napoli, AS Monaco, LALIGA... the latest sponsorship deals in football

• FOM Industrie, a company specialised in the machining of aluminum and PVC extrusions, a partner since 2024, will continue as a shorts sponsor of AS Monaco FC for two more seasons. • La Vache qui rit (or The Laughing Cow), a Bel Group cheese brand, has become an official supplier, via CAF, for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 406902
• Published on 25/07/25 at 13:00
©  West Ham United FC
West Ham United FC: Lilley Plummer (insurance) training kit sleeve sponsor from 2025-26

Lilley Plummer Risks Limited, a British insurance broker based in London (ENG), has become an official partner (2nd level) of West Ham United FC (Premier League) as part of a "multi-year agreement" starting from the 2025-26 season, during which the company will be the "new official insurance…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 406843
• Published on 25/07/25 at 10:40
©  OL Lyonnes
Arkema Première Ligue: DataSolution extends as a back shirt sponsor of OL Lyonnes (2025-2028)

DataSolution, a French agency specialised in the digital transformation of businesses, has extended as a major partner and back shirt sponsor of OL Lyonnes (Arkema Première Ligue) for a further three seasons (2025-2028), announced the club on 24/07/2025. DataSolution thus continues to rank…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406792
• Published on 24/07/25 at 16:10
©  UEFA
UEFA: Amazon (e-commerce) extends as an official partner of women's football until 2030

The American e-commerce group Amazon has extended with UEFA as an official partner of women's football for a further five years, until 2030, announced the European Confederation on 24/07/2025. The agreement covers in particular the Women's Champions League, whose modified format comes into force…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 406783
• Published on 24/07/25 at 15:45
©  Everton FC
Everton FC: eToro (trading) extends & expands partnership from 2025-26

eToro, an online trading platform based in Tel Aviv (ISR), has "extended and expanded its partnership" with Everton FC (Premier League) from the 2025-26 season, announced the club on 22/07/2025. As part of the renewed agreement, eToro will retain the status of "official trading partner" for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 406754
• Published on 24/07/25 at 14:35
©  Olympique Lyonnais
Olympique Lyonnais: agreement extended with Sword Group (IT), official partner for 4 seasons (2025-2029)

Sword Group, a Luxembourg-based digital services company, has extended its agreement with Olympique Lyonnais (Ligue 1 McDonald's) to become its "official technology partner" for four seasons (2025-2029), announced the club on 24/07/2025. As part of this extended agreement, Olympique Lyonnais…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 406750
• Published on 24/07/25 at 13:30
©  Pro League
Belgium: Jupiler (beers) extends Pro League naming rights beyond 2024-25

Belgian brewer Jupiler (AB InBev group) has extended its agreement with the Pro League and will retain the rights to the Belgian men's top flight beyond the 2024-25 season, announced the governing body on 24/07/2025. The competition will keep the name "Jupiler Pro League". The brewery group…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 406719
• Published on 24/07/25 at 11:00