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©  Liverpool FC
Premier League: PayPal (payment solutions) official partner of Liverpool FC from 2025-26

PayPal, an American online payment platform, has become an official partner of Liverpool FC (Premier League) as part of a "multi-year" agreement from the 2025-26 season, announced the club on 19/11/2025. This agreement is PayPal's first with a club in England's top flight. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 419971
• Published on 19/11/25 at 13:40
©  Formula One Group
Formula 1: launch of a themed card game with Uno & the 10 teams integrated into the Fortnite video game

Formula One Group has extended its licensing agreement with the American toy manufacturer Mattel, to launch a themed edition of the Uno card game inspired by Formula 1 and its 10 teams, announced the body on 18/11/2025. • This 112-card set (complete with boosters) is available for pre-order via…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 419904
• Published on 19/11/25 at 11:30
©  Tottenham Hotspur FC
Tottenham Hotspur FC: Coca-Cola (beverages) extends as an official partner until 2027-28

The Coca-Cola Company, an American drinks manufacturer, has extended its partnership with Tottenham Hotspur FC (Premier League) for a further three seasons, from 2025-2028, announced the club on 18/11/2025. The two parties have been linked since 2022-23. As part of this extended agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 419898
• Published on 19/11/25 at 10:00
©  FIFA
FIFA: DoorDash (food delivery) official supporter of the 2026 World Cup & Women's World Cup 2027

DoorDash, an American meal delivery service, has become an official supporter of the 2026 World Cup and the Women's World Cup 2027, announced FIFA on 18/11/2025. The agreement covers nine territories (Canada, Denmark, Finland, France, Germany, Italy, Norway, the United Kingdom and the United…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 419811
• Published on 18/11/25 at 17:35
©  AC Milan
Serie A Enilive: Enel (energy) premium partner of AC Milan from the 2025-26 season

Italian energy supplier Enel has become a premium partner of AC Milan (Serie A Enilive) from the 2025-26 season, announced the club on 17/11/2025. Under the terms of the agreement, the brand will move to the second level in the Italian club's sponsorship hierarchy, alongside seven other brands…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 419677
• Published on 18/11/25 at 09:20
©  FC Barcelona
FC Barcelona: Zero-Knowledge Proof (blockchain) official partner for three seasons (2025-2028)

Zero-Knowledge Proof, a Samoa-based platform, has become an official partner (2nd level) of FC Barcelona (LALIGA EA Sports) for three seasons, i.e. the 2025-2028 cycle, announced the club on 14/11/2025. As part of this agreement, the company will have digital advertising assets on the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 419597
• Published on 17/11/25 at 17:40
©  Nitto Denko Corporation
Tennis: Nitto extends as title sponsor of the ATP Finals, tournament to be held in Turin until 2030

Nitto Denko Corporation, a Japanese manufacturer of chemical products, has extended as title sponsor of the Nitto ATP Finals, the end-of-season tournament of the ATP Tour (singles and doubles), for a futher five editions (2026-2030), announced the Association of Tennis Professionals on 17/11/2025…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 419538
• Published on 17/11/25 at 16:40
©  D.R.
Samba Digital: "Serving as a bridge between European clients and the US market" (Jean-Philippe Dubois)

"Our objective for 2026 is to accelerate our development in the US market, leveraging the momentum generated by the 2026 World Cup and the Los Angeles 2028 Olympic Games, while also serving as a bridge between European clients and the US market," said Jean-Philippe Dubois, chief operating officer…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Agencies, Clubs, …
• Article # 419496
• Published on 17/11/25 at 14:40
©  D.R.
Weekly News Extra (10-14/11/2025)

• At the initiative of LALIGA’s Clubs Office, 33 teams from LALIGA EA Sports and LALIGA Hypermotion travelled to Paris (FRA) from 12 to 14/11/2025 to visit several sports venues, including the adidas Arena, Accor Arena, Stade Jean-Bouin, Roland-Garros and Parc des Princes. • American investment…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 419441
• Published on 14/11/25 at 18:40
©  D.R.
DFL: a partnership with TikTok to develop content dedicated to the top two divisions

The Deutsche Fußball Liga has entered into a partnership with the Chinese social network TikTok to "increase the digital presence of the Bundesliga and 2.Bundesliga," announced the body on 13/11/2025. "The Bundesliga will receive its own TikTok microsite as well as an expanded search hub with…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Digital, …
• Article # 419376
• Published on 14/11/25 at 17:30