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©  Chelsea FC
Chelsea FC: Legends/ASM Global (venues & events) new catering partner at Stamford Bridge & Kingsmeadow

Legends/ASM Global, a US venue management and events company, has become a catering partner of Chelsea FC (Premier League) "from the 2025-26 season," announced the London (ENG) club on 30/07/2025. As part of the agreement, Legends/ASM Global, will become the club's "official catering service…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407633
• Published on 01/08/25 at 14:15
©  Drivalia
Deal Tracker: Verona, Inter Milan, Le Havre, Fulham FC... the latest sponsorship deals in football

• Drivalia, an Italian car rental agency, is to continue as a sleeve sponsor of Hellas Verona FC for the 2025-26 season. • FC Augsburg 1907 (Bundesliga) has extended its partnerships with Franken Brunnen (mineral water, until 2027-28) and Hazrolli (construction, until 2026-27), and signed a new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 407638
• Published on 01/08/25 at 13:25
©  Arsenal FC
Premier League: Stanley 1913 (drinkware) official partner of Arsenal FC from 2025-26

Stanley 1913, an American manufacturer of water bottles and food containers, has become an official partner (2nd level) of Arsenal FC (Premier League) from the 2025-26 season, announced the London club on 29/07/2025. As part of the agreement, the brand will be visible during Premier League and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 407600
• Published on 01/08/25 at 10:10
©  Puma
Puma: Andreas Hubert appointed chief operating officer after 20 years at adidas

Andreas Hubert has been appointed chief operating officer (COO) of Puma SE, according to the brand on 31/07/2025. He will take up his new position on 01/09/2025. "As COO, Andreas will be in charge of Puma's global sourcing operations, including sustainability and product development, IT and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Governance, …
• Article # 407595
• Published on 01/08/25 at 09:45
©  Formula E
Formula E: ABB (technology) extends as title sponsor of the World Championship from 2025-26

ABB (Asea Brown Boveri), a Swiss company specialised in advanced digital technologies, has extended as the title sponsor of the FIA Formula E World Championship from 2025-26 for several seasons, according to Formula E Holdings Limited, the promoter of the competition, on 30/07/2025. Formula E…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners
• Article # 407570
• Published on 01/08/25 at 08:55
©  FC Barcelona
FC Barcelona: Ministry of Sport & Leisure of the DR Congo becomes a global partner until 2028-29

FC Barcelona (LALIGA EA Sports) has entered into a strategic partnership with the Ministry of Sport and Leisure of the Democratic Republic of Congo, under which the latter will display its brand "D.R. Congo, cœur de l’Afrique (Heart of Africa)" on the back of the Catalan club's training kit until…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 407491
• Published on 31/07/25 at 13:40
©  D.R.
adidas: revenues of €12.1bn for the first half of 2025, up 14% (excluding currency effects)

adidas AG reported revenues of €12.105bn for the first half of 2025 (01/01 to 30/06/2025), up 7% "in euro terms" (2024: €11.28bn) and up 14% on a currency-neutral basis "as currency developments led to an unfavorable translation impact," announced the German group on 30/07/2025. Percentage…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 407392
• Published on 31/07/25 at 10:00
©  Puma
Puma: financial projections for 2025 revised downwards after a €246.6m loss in the 1st half of the year

Puma has posted a net loss of €246.6m and sales of €4.018bn, down 4.8% (after adjusting for currency effects) at the end of the first half of 2025 (from 01/01 to 30/06/2025), announced the German group on 24/07/2025. The gross profit margin fell by 60 basis points to 46.5%, while adjusted EBIT was…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance
• Article # 407391
• Published on 31/07/25 at 08:40
©  English Football League
England/EFL: partnership with Sage (IT) focusing on data & the promotion of local businesses

Sage, a SME accounting software company based in the UK, has become an official partner of the English Football League from the 2025-26 season, announced the body on 30/07/2025. "Already working with nearly half of the EFL's 72 clubs (Sky Bet Championship, Sky Bet League One and Sky Bet League…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 407369
• Published on 30/07/25 at 15:40
©  D.R.
Ligue 1+: "Establishing a recognisable, legible & clear identity" (T. van der Schooten, Leroy Tremblot)

"The Ligue 1+ universe is a fully-fledged expression inherited from the Ligue 1 McDonald's identity. The channel's graphic language remains in complete harmony with the league it broadcasts. Like any brand, especially one with editorial and cultural ambitions, Ligue 1+ is bound to evolve in line…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, Agencies, …
• Article # 407338
• Published on 30/07/25 at 13:40