Sponsors & Partners: archives (page 43/935)

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©  English Football League

England/EFL: Carabao (energy drinks) extends as title sponsor of the League Cup (2027-2029)

Carabao, a Thai energy drink brand, has extended its naming rights to the English League Cup for an additional two seasons, covering the 2027-2029 cycle, announced the English Football League on 16/03/2026. The competition will therefore retain the name "Carabao Cup". The extension brings the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 434208
• Published on
©  AS Roma

Serie A Enilive: Eurobet.live (live scores) main shirt sponsor of AS Roma until 2028-29 (€16m per season)

Eurobet.live, the live scores website and app of Italian sports betting operator Eurobet (Entain plc), has become the main shirt sponsor of AS Roma (Serie A Enilive) until the 2028-29 season, announced the club on 13/03/2026. AS Roma had been without a main shirt sponsor since the start of the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 434121
• Published on
©  News Tank

Weekly News Extra (09-13/03/2026)

• The Finalissima between Spain and Argentina, winners of the Euro and the Copa América respectively in 2024, will ultimately take place on 27/03 at the Bernabéu Stadium in Madrid, rather than in Qatar. This change of venue is due to the ongoing conflict in the Middle East. • The AC Milan - FC…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 434015
• Published on
©  Netflix

Netflix/Atlético de Madrid: stadium activations to promote the film Peaky Blinders on 14/03

Netflix has partnered with Club Atlético de Madrid (LALIGA EA Sports) to promote the film "Peaky Blinders: The Immortal Man", which is set to be released exclusively on the streaming platform on Friday 20/03/2026 worldwide (excluding the United States and the United Kingdom). The collaboration…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Media, Activation, …
• Article # 434010
• Published on
©  Nike

Brazil/CBF: Jordan Brand’s first collaboration with a football association for 2026 World Cup away kit

Jordan Brand, owned by the American equipment manufacturer Nike, has entered into its first partnership with a national football association, the Confederação Brasileira de Futebol, and unveiled the Brazilian national team's away kit for the 2026 World Cup on 12/03/2026. This kit, made from…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Federations, …
• Article # 433988
• Published on
©  CBF

Deal Tracker: RFEF, Manchester City, CBF, NWSL, RC Strasbourg… the latest sponsorship deals in football

• The Brazilian agri-food group Sadia has become an official sponsor of the Confederação Brasileira de Futebol and the Brazilian national teams from 2026. • JNC, a Chinese liquor manufacturer, has extended as a global partner of Manchester City FC (Premier League) beyond the 2025-26 season. …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 433972
• Published on
©  Oracle Red Bull Racing

Formula 1: Indeed (job search platform) official sponsor of Oracle Red Bull Racing from 2026

Indeed, an American digital job search platform, has become an official partner of Oracle Red Bull Racing under a multi-year agreement from the 2026 season, announced the Austrian Formula 1 team on 10/03/2026. As part of this partnership, the Indeed logo will appear on the sidepods of Red Bull…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Employment - training, …
• Article # 433742
• Published on
©  adidas

adidas: revenues of €24.811bn (+13%) & net profit of €1.377bn (+70%) in 2025

adidas AG posted revenues of €24.811bn for the 2025 financial year (01/01 to 31/12/2025), up 13% on a currency-neutral basis (2024: €23.683bn; +5% including currency effects), announced the German equipment manufacturer, which published its 2025 annual report on 04/03/2026. The group's revenues…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 433503
• Published on
©  D.R.

Social media: ATP's partnership with Overtime extended after generating 80 million views in 2025

The Association of Tennis Professionals has renewed and expanded its partnership with sports media company Overtime in 2026 to create content dedicated to Generation Z and Generation Alpha, announced the ATP on 09/03/2026. The partnership initiated on 25/02/2025 "generated more than 80 million…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Media, Digital, …
• Article # 433360
• Published on
©  Arsenal FC

Premier League: ADT (security) official partner of Arsenal FC from the 2025-26 season

ADT, a British home security provider, has become an official partner (2nd level) of Arsenal FC (Premier League) as part of a multi-year agreement from the 2025-26 season, announced the club on 09/03/2026. Under this partnership, which covers both the men's and women's (Barclays Women's Super…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 433318
• Published on