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©  CN Walmart,LALIGA North America
LALIGA: Walmart (retail), presenting partner of El Clásico in the United States & Canada

Walmart has joined forces with LALIGA to become the presenting partner for El Clásico (between Real Madrid CF and FC Barcelona) in the United States and Canada, announced the American multinational retail corporation on 25/09/2025. This is the first agreement of this type entered into by the…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 412968
• Published on 26/09/25 at 10:40
©  Borussia Dortmund
Borussia Dortmund: Rewe (retail) training kit sponsor from 2025-26

Rewe, a German retail and supermarket group, has extended its partnership with Borussia Dortmund (Bundesliga) to become a training kit sponsor from the 2025-26 season, announced the club on 25/09/2025. Rewe has been partnered with Borussia Dortmund since the 2009-10 season. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412863
• Published on 25/09/25 at 16:35
©  APEX
Red Bull: Red Bull Ventures invests in athlete-backed firm APEX Capital

Red Bull Ventures, an investment arm launched by Red Bull in April 2025, has made an investment in APEX Capital, "a sports-focused investment firm backed by athletes" based in Portugal and the UK, according to the latter on 24/09/2025. The value of the investment has not been communicated. This…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, Investment - Shareholding
• Article # 412832
• Published on 25/09/25 at 14:30
©  Paris Saint-Germain
Paris Saint-Germain: partnership with Stanley 1913 (drinkware) for the design of derivative products

Stanley 1913, an American manufacturer of drinkware and food containers, has joined forces with Paris Saint-Germain (Ligue 1 McDonald's) as part of a "multi-year partnership" from the 2025-26 season, announced the club on 24/09/2025. The collaboration "perfectly illustrates our ambition to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412792
• Published on 25/09/25 at 11:30
©  Atalanta BC
Atalanta BC: New Balance extends partnership & succeeds Gewiss as stadium naming partner from 2025-26

New Balance, equipment supplier of Atalanta BC (Serie A Enilive) since the start of the 2025-26 season, has extended its partnership with the club and acquired the naming rights to the Stadio Atleti Azzurri d'Italia (23,439 capacity), which will take the name "New Balance Arena" with immediate…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 412757
• Published on 25/09/25 at 10:40
©  D.R.
ASO: a turnover of €374.9m (+16.8%) & net profit of €131.15m (+14.3%) in 2024

Amaury Sport Organisation generated a turnover of €374.933m in 2024 (01/01 to 31/12/2024), up 16.8% (+€54m) on 2023 (€320.9m), according to the annual financial results of the Amaury Group subsidiary. This represents an increase of almost 80% compared with 2015 (€208.9m). The company, which had…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication, …
• Article # 412717
• Published on 25/09/25 at 09:20
©  Euroleague Basketball
Euroleague Basketball: DCT Abu Dhabi (tourism) & Etihad Airways become main partners for 2025-2029

The Abu Dhabi Department of Culture and Tourism and Emirati airline Etihad Airways have become main partners of Euroleague Basketball for four seasons (2025-2029), announced the body on 24/09/2025. "Experience Abu Dhabi and Etihad Airways branding will be prominently featured across Euroleague…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication
• Article # 412644
• Published on 24/09/25 at 14:30
©  Paris FC
Ligue 1 McDonald's: AlphaTauri (clothing, Red Bull) official tailor of Paris FC from 2025-26

AlphaTauri, a clothing brand belonging to the Austrian group Red Bull, has become the official tailor of Paris FC (Ligue 1 McDonald's) from the 2025-26 season, announced the club on 24/09/2025. The agreement covers the men's and women's (Arkema Première Ligue) teams. "As official tailor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412600
• Published on 24/09/25 at 13:05
©  AB InBev
Netflix: global partnership with AB InBev (beer) for activations around live events (NFL, FIFA)

AB InBev has entered into a global partnership with streaming platform Netflix from 2025, announced the Belgian brewing company on 22/09/2025. AB InBev, which owns beer brands such as Corona and Budweiser, "will collaborate with Netflix on co-marketing campaigns" for certain programmes on the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Rights Acquisitions, …
• Article # 412481
• Published on 23/09/25 at 16:00
©  LFP
LFP Media: agreement with M2A Merchandising to support clubs in their merchandising strategy

The Ligue de Football Professionnel, via its subsidiary LFP Media, has entered into a partnership with M2A Merchandising, a French company specialised in the design of merchandise, "to organise a 'Training and Merchandising Innovations' programme for Ligue 1 McDonald's and Ligue 2 BKT clubs,…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 412421
• Published on 23/09/25 at 13:00