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©  RB Leipzig
RB Leipzig: ELK (prefab houses) extends as pre-match shirt sponsor for 4 seasons (2025-2029)

ELK, the Austrian prefabricated housing company, has extended its role as "pre-match shirt sponsor" of RB Leipzig (Bundesliga) for a further four seasons, i.e. the 2025-2029 cycle, announced the club on 19/09/2025. The Austrian brand has the status of "exclusive partner" the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412352
• Published on 23/09/25 at 08:40
©  FC Barcelona
Sponsorship: after Olympique Lyonnais & Tottenham, Stanley (tools) renews with FC Barcelona (2025-2028)

Stanley, a tools brand belonging to American manufacturer Stanley Black & Decker, has extended as an official partner (2nd level) of FC Barcelona (LALIGA EA Sports) for a further three seasons, covering the 2025-2028 cycle, announced the club on 22/09/2025. The American company has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412329
• Published on 22/09/25 at 16:20
©  D.R.
Weekly News Extra (15-19/09/2025)

• Paris Saint-Germain supporters have once again been banned from travelling to the Stade Orange Vélodrome for the 2025-26 Ligue 1 McDonald's match versus Olympique de Marseille on Sunday 21/09, by virtue of an order issued by the French Ministry of the Interior. • CONMEBOL and UEFA, through…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 412144
• Published on 19/09/25 at 17:25
©  Olympique Lyonnais
Olympique Lyonnais: Staffmatch (temp agency) extends as shorts sponsor for three seasons (2025-2028)

Staffmatch, a French temporary employment agency, has extended as a shorts sponsor of Olympique Lyonnais (Ligue 1 McDonald's) for a further three seasons (2025-2028), announced the club on 17/09/2025. The agency has been present on the club's shorts since the 2023-24 season. "The presence of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412142
• Published on 19/09/25 at 16:25
©  Bologna FC 1909
Deal Tracker: Inter Milan, Manchester United, Atlético Madrid... the latest sponsorship deals in football

• Chinese electronics group Hisense has renewed its partnership with FC Inter Milan (Serie A Enilive) for three seasons (2025-2028). • Club Atlético de Madrid (LALIGA EA Sports) has extended its agreement with EA Sports and will continue to produce exclusive content with the American video game…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 412062
• Published on 19/09/25 at 11:30
©  RC Lens
Ligue 1 McDonald's: Nexans (cable systems) renews as a pocket sponsor of RC Lens (2025-2028)

Nexans, a French company specialised in cable systems and services, has renewed as a sponsor of RC Lens (Ligue 1 McDonald's) for three seasons (2025-2028), announced the club on 18/09/2025. The agreement, which covers both the men's and women's teams (promoted to the Arkema Première Ligue for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 412039
• Published on 19/09/25 at 10:40
©  UEFA
UEFA: global licensing deal with EA Sports to integrate women's competitions, including Women's Euro

UEFA has signed a multi-year licensing agreement with American video game publisher Electronic Arts to incorporate the Women's Champions League and the Women's Euro into the EA Sports FC game, announced the European confederation on 18/09/2025. The two competitions will be available in the 2026…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 412020
• Published on 19/09/25 at 09:20
©  LALIGA
LALIGA: renewed agreement with TikTok (social network) for the creation of exclusive content

LALIGA has renewed its strategic partnership agreement with the Chinese social network TikTok, "maintaining the platform's role as a priority partner for innovation in digital content for the competition," announced the Spanish Professional League on 18/09/2025. As part of the agreement, which…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, International development, …
• Article # 411978
• Published on 18/09/25 at 16:30
©  LA28
Los Angeles 2028: Starbucks (cafes) named founding partner with on-site & Athlete Village activations

Starbucks, an American coffee shop chain, has become a "founding partner" and "official coffee partner" of the Los Angeles 2028 Olympic and Paralympic Games, announced the organising committee on 16/09/2025. The brand will also become a partner of Team USA. The group will rank second in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 411951
• Published on 18/09/25 at 15:20
©  FC Barcelona
FC Barcelona: Daka (trading cards) renews as a regional partner in China (2025-2028)

Daka, a Chinese manufacturer of trading cards, has renewed as a regional partner (3rd level) of FC Barcelona (LALIGA EA Sports) in China for a further three seasons (2025-2028), announced the club on 17/09/2025. The agreement, which managed by the club's Asia-Pacific regional office (based in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 411832
• Published on 17/09/25 at 16:55