Sponsors & Partners: archives (page 47/935)

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Serie A Enilive: Heineken (beer) official partner of Juventus FC from 2025-26

Dutch beer brand Heineken has become an official partner of Juventus FC (Serie A Enilive) as part of a multi-year agreement from the 2025-26 season, announced the club on 19/02/2026. The brewing company, which ranks third in the Italian club's sponsorship hierarchy, will display its logo at the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 431158
• Published on 19/02/26 at 12:00

Atlético de Madrid: strategic partnership with HPE (tech) to implement AI solutions at the Metropolitano

Club Atlético de Madrid (LALIGA EA Sports) have entered into a strategic partnership with American technology company Hewlett Packard Enterprise (HPE) to implement AI solutions at part of a modernisation plan of the Riyadh Air Metropolitano (70,460 capacity), announced the club on…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 430720
• Published on 17/02/26 at 10:00

Cyberharassment: binding measures introduced by Betclic to protect athletes and referees

Betclic Group has activated its partnerships with French sports federations (FFF, FFR, FFHandball and FFVolley) and leagues (LNB, LNR and LNV), with the support of the French Tennis Federation (FFT), to deploy "an unprecedented set of measures to combat the cyberharassment of athletes, referees…

Domain(s): Sponsors & Partners
• Category(ies): Federations, Authorities, Sponsors - Partners, …
• Article # 430727
• Published on 16/02/26 at 18:00

Asics: global sales of €4.4bn (+19.5%) in 2025, including a record €1.2bn in the EMEA market (+18.4%)

The Asics group posted sales of ¥810.9bn (€4.412bn) for the financial year 2025 (01/01 to 31/12/2025), up 19.5% (in yen) compared to 2024 (¥678.5bn/€4.1bn), announced the Japanese equipment manufacturer on 13/02/2026. Asics' operating result rose by 42.4% to ¥142.5bn (€775.4m) over the period…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance
• Article # 430645
• Published on 16/02/26 at 14:00

Weekly News Extra (09-13/02/2026)

• UEFA's 55 national associations members will now vote every year to elect the best male and female referees of the season, based on a shortlist of five names drawn up by the European Confederation's Refereeing Committee. • Joan Laporta, president of FC Barcelona (LALIGA EA Sports), and part of…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 430514
• Published on 13/02/26 at 18:15

Manchester City FC: partnership extended with Revolut (fintech) to include back shirt visibility

Revolut, a British banking and financial services fintech company, has extended its partnership with Manchester City FC (Premier League) to include new visibility assets, including back shirt sponsorship for the men's team's Emirates FA Cup matches, announced the club on 13/02/2026. The brand…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 430432
• Published on 13/02/26 at 16:00

Deal Tracker: Tottenham, Bayern, Real Sociedad, Udinese Calcio… the latest sponsorship deals in football

• Infinox, a British trading platform, has become an official partner of Tottenham Hotspur FC (Premier League) from 2025-26. • IMQ, an Italian insurance company, has extended as official partner of Real Sociedad (LALIGA EA Sports) until 2026-27. • Viessmann, a German manufacturer of heating…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 430481
• Published on 13/02/26 at 13:00

Premier League: BYD (car manufacturer, CHN) official partner of Manchester City FC from 2025-26

BYD (short for "Build Your Dreams"), a Chinese car manufacturer, has become an official partner of Manchester City FC (Premier League) from the 2025-26 season, announced the club on 11/02/2026. The duration of the partnership, which covers the men's and women's teams (Barclays Women's Super…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 430082
• Published on 11/02/26 at 14:20

Premier League: Infinox (trading) official partner of Tottenham Hotspur FC from 2025-26

Infinox, a trading platform registered in Anguilla (British Overseas Territory), has become an official partner of Tottenham Hotspur FC (Premier League) from the 2025-26 season as part of a "multi-year" agreement, announced the club on 10/02/2026. Infinox has the status of "official online…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 429931
• Published on 10/02/26 at 17:00

Wales: Principality retains naming rights to Cardiff’s Principality Stadium for 2027-2030

Principality Building Society, a Welsh mutual building company, has extended its naming rights agreement to Principality Stadium (74,500 capacity) in Cardiff (Wales) for a further four years (2027-2030), announced the WRU (Welsh Rugby Union), the operator of the stadium, on 02/02/2026. The…

Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Rights Acquisitions, …
• Article # 429756
• Published on 10/02/26 at 09:00