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©  UEFA
UEFA: Mastercard (payment) renews as a partner of the Champions League for the 2024-2027 cycle

The American payment solutions group Mastercard has renewed its partnership with the UEFA Champions League for a further three seasons, from 2024-2027, announced UEFA on 05/06/2024. The agreement also covers the 2024, 2025 and 2026 editions of the UEFA Super Cup. A partner of the Champions…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 327295
• Published on 05/06/24 at 15:20
©  D.R.
Paris 2024 Olympic Games: Alibaba Cloud & OBS to use an AI-enhanced multi-camera replay service"

Alibaba Cloud, a Chinese company specialised in cloud and digital technology, has activated its partnership with the IOC and will be using its "AI-enhanced multi-camera replay service" during the Paris 2024 Olympic Games, announced the subsidiary of Alibaba Group (a Chinese group specialised in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Media, Olympics
• Article # 327281
• Published on 05/06/24 at 13:45
©  Decathlon
Ligue 1/Ligue 2 BKT: LFP & Kipsta present the official match balls for the 2024-25 season

The Ligue de Football Professionnel (LFP) and Kipsta, a sporting goods brand belonging to the Decathlon group, unveiled the official balls for the Ligue 1 and Ligue 2 BKT, which will be used during the 2024-25 season, on 04/06/2024. "The Ligue 1 ball sports the blue, white and red colours, with…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 327133
• Published on 04/06/24 at 17:00
©  RC Celta
LALIGA EA Sports: Hummel succeeds adidas as equipment supplier of RC Celta for 2024-2029

Hummel has become the official equipment supplier of RC Celta (LALIGA EA Sports) for five seasons (2024-2029), announced the Spanish club on 03/06/2024. The Danish brand "will be in charge of supplying the playing, training and lifestyle kits, both for the first team and for the rest of the club’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 327085
• Published on 04/06/24 at 14:00
©  AS Monaco FC
Ligue 1 : ComAve "official e-commerce platform" and premium partner of AS Monaco (2024-2027)

The Luxembourg-based e-commerce company ComAve has become a premium partner and the "official e-commerce platform" of AS Monaco FC (Ligue 1 Uber Eats) for three seasons (2024-2027), announced the club on 03/06/2024. ComAve will benefit from the status of premium partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 327006
• Published on 04/06/24 at 10:00
©  Macron
Serie A TIM: Macron extends as equipment supplier of Udinese Calcio for six seasons (2025-2031)

The Italian brand Macron has extended as the equipment supplier of Udinese Calcio (Serie A TIM) for an additional six seasns (2025-2031), announced the club on 03/06/2024. • Macron first became the equipment supplier of Udinese for six seasons (2018-2024, €0.5m per year) on 06/02/2018, before…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 326953
• Published on 03/06/24 at 16:00
©  D.R.
Weekly News Extra (27-31/05/2024)

• "FIFA wishes to clarify the context and substance of a ‘meeting’ between FIFA staff members and individuals from the Union of European Clubs (UEC) last week. This exchange was in no way a formal engagement of any official standing. FIFA regrets and rejects any indication that it was anything…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 326688
• Published on 31/05/24 at 17:10
©  Borussia Dortmund
Bundesliga: Rheinmetall (military armaments) "champion partner" of Borussia Dortmund (2024-2027)

Rheinmetall, a German military armaments group, has become a "champions partner" (2nd level) of Borussia Dortmund (Bundesliga) for three seasons (2024-2027), announced the German club on 29/05/2024. "The partnership has a term of three years and includes the use of wide-reaching advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Geopolitics, Marketing - Communication
• Article # 326703
• Published on 31/05/24 at 13:00
©  AFC Ajax
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 326686
• Published on 31/05/24 at 11:00
©  Land Rover
Wimbledon: Range Rover to replace Jaguar as the official vehicle promoted by Jaguar Land Rover

Jaguar Land Rover, the British car manufacturer owned by the Indian group Tata Motors, has extended its partnership with the All England Lawn Tennis Club (AELTC) and will promote its Range Rover SUV model (from the Land Rover brand) as an official partner of Wimbledon from 2024, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 326644
• Published on 31/05/24 at 10:00