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©  Wolverhampton Wanderers FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 320838
• Published on 05/04/24 at 15:50
©  Athletic Club Bilbao
Athletic Bilbao: Vueling (airline) becomes the club's first shorts sponsor, until the end of 2023-24

Vueling, a Spanish airline belonging to the British group International Airlines Group, has extended its partnership with Athletic Club Bilbao (LALIGA EA Sports) to become their first ever shorts sponsor, announced the club on 04/04/2024. The brand will be displayed in this area from the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 320781
• Published on 05/04/24 at 13:00
©  HFF
UEFA's 55 member associations: dates of affiliation & presidents

The table below shows the years in which the 55 UEFA member associations were founded and affiliated to FIFA and UEFA, as well as the presidents and the year in which their mandate began, as at 02/08/2024.
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Authorities
• Article # 320794
• Published on 05/04/24 at 12:45
©  Decathlon
Decathlon: a turnover of €15.6bn (+4.4%) & net profit stable at €931m in 2023

Decathlon posted a turnover of €15.6bn in 2023, up 4.4% at constant currency and perimeter compared with 2022 (€15.4bn), announced the French sporting goods design, production and distribution group on 04/04/2024. Online sales accounted for 17.4% of this result (i.e. around €2.75bn). The…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Sporting Goods & Brands, …
• Article # 320686
• Published on 04/04/24 at 14:35
©  D.R.
Equipment manufacturers: Authentic Brands, owner of Reebok, acquires Champion for $1bn (press)

Authentic Brands Group, an American company specialised in brand management, has reportedly won the tender to acquire the American clothing and sports equipment brand Champion from the HanesBrands group, for "a little more than $1bn (around €930m)," according to the fashion daily Women's Wear…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Investment - Shareholding
• Article # 320572
• Published on 04/04/24 at 10:00
©  FC Bayern Munich
European Top 5: football stadium title sponsors in 2023-24

Find in the infographic below a list of clubs playing in the European Top 5 (Bundesliga, LALIGA EA Sports, Ligue 1 Uber Eats, Premier League and Serie A TIM) that have a title sponsor for their stadium in 2023-24.
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners, …
• Article # 320542
• Published on 03/04/24 at 15:55
©  Panini
Paris 2024: Panini launches a collection of 481 stickers dedicated to the French Olympic team

Panini has unveiled "a collection of official licensed products dedicated to the French team" for the Paris 2024 Olympic and Paralympic Games, announced the Italian manufacturer of collectable cards and stickers on 02/04/2024. Comprising "469 stickers, 81 of which are special, this 80-page…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Olympics, …
• Article # 320499
• Published on 03/04/24 at 13:40
©  Nike
Euro 2024: Nike, most represented equipment supplier with 9/24 national teams under contract (37.5%)

With nine national federations under contract, Nike is the most represented equipment supplier among the 24 teams taking part in Euro 2024 (played in Germany from 14/06 to 14/07/2024), ahead of adidas (6 teams) and Puma (4). Between them, these three brands equip 19 of the 24 national teams…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 320429
• Published on 03/04/24 at 10:00
©  AFC Ajax
Eredivisie: AFC Ajax & equipment supplier adidas launch a cycling collection in club's colours

AFC Ajax (Eredivisie) and its equipment supplier adidas have unveiled a collection that combines "two fundamental Amsterdam (NED) cultures: Ajax and cycling," announced the club on 29/03/2024. The collection is "inspired by the black, red, and white of Amsterdam’s iconic flag", comprises…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 320425
• Published on 03/04/24 at 09:20
©  D.R.
Lega Serie A: extended agreement with Panini, namer of the new Serie A TIM "man of the match" award

Italian trading card and sticker manufacturer Panini has extended its licensing agreement with Lega Serie A to sell stickers and collectables beyond the 2023-24 season, announced the governing body following its general assembly on 29/03/2024. As part of this renewed partnership, the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 320424
• Published on 03/04/24 at 08:40