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©  D.R.
Weekly News Extra (29/04-03/05/2024)

• Gianni Infantino, president of FIFA, has met with members of the US Departments of State (DOS) and Homeland Security (HHS) as part of a two-day visit to Washington in the run-up to the 2025 Club World Cup and the 2026 World Cup. • The Premier League and Fulham FC have reached a penalty…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 323960
• Published on 03/05/24 at 18:30
©  BORA-hansgrohe
Cycling: the BORA-Hansgrohe team to become Red Bull-Bora-Hansgrohe from the Tour de France 2024

Red Bull, a group specialised in the production and marketing of energy drinks, has become the main partner and co-title sponsor of the German professional cycling team BORA-Hansgrohe, which will be called "Red Bull-Bora-Hansgrohe" from the Tour de France 2024 (29/06 to 21/07/2024) onwards…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Investment - Shareholding, Marketing - Communication
• Article # 323933
• Published on 03/05/24 at 16:40
©  FFF
FFF: Nike extends as equipment supplier of the French national teams for eight seasons (until 2034)

"The Fédération Française de Football is pleased to announce that Nike will continue as its official kit supplier with a new deal running from 2026-27 until 2033-34 (eight seasons). The FFF is delighted to continue this long-standing partnership with Nike, which began back in 2011," announced the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 323690
• Published on 02/05/24 at 11:00
©  Liverpool FC
Liverpool FC: AXA (insurance) to continue as training kit sponsor (2024-2029)

AXA, a French insurance company, has extended as a principal partner and training kit sponsor of Liverpool FC (Premier League) for an additional five seasons, covering the 2024-2029 cycle, announced the club on 30/04/2024. The agreement concerns the club's men's and women's (Barclays Women's Super…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 323579
• Published on 30/04/24 at 15:00
©  Legends
Agencies: Dan Levy appointed CEO of Legends (venue management, merchandising, e-commerce)

Dan Levy has been appointed CEO of Legends, announced the American agency specialised in providing "global solutions" for sports and entertainment organisations and venues on 23/04/2024. Dan Levy, who has been interim CEO of Legends since March 2023, succeeds Shervin Mirhashemi, who has held the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Merchandising - Licensing, …
• Article # 323245
• Published on 26/04/24 at 16:35
©  D.R.
Weekly News Extra (22-26/04/2024)

• FC Barcelona (LALIGA EA Sports) have signed a five-year partnership with German company TK Elevator for the supply of 69 lifts and 78 escalators at the Spotify Camp Nou, which is currently being renovated. • France's Olivier Giroud (AC Milan) has been appointed ambassador for Rexona, a…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 323224
• Published on 26/04/24 at 16:15
©  Two Circles
Juventus FC: 5-year agreement with Two Circles to "enhance the new commercial partnership programme"

Juventus FC (Serie A TIM) has signed a five-year agreement (2024-2028) with Two Circles to "collaborate on the club's new commercial partnerships programme," announced the UK marketing agency on 25/04/2024. "This strategic partnership is set to significantly enhance the commercial programme of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Sponsors - Partners
• Article # 323201
• Published on 26/04/24 at 14:30
©  M6
GL events: Nicolas de Tavernost named vice-chairman of the board & chairman of a strategy committee

Nicolas de Tavernost (73), former president of the management board for the private free-TV group M6, has been appointed vice-chairman of the board of directors at GL events, announced the French events group on 25/04/2024. He will also chair a "strategy committee" newly created by the group…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Governance, Marketing - Communication, …
• Article # 323181
• Published on 26/04/24 at 13:40
©  FIFA
FIFA: Aramco (oil, Saudi Arabia) "major worldwide partner" for the 2024-2027 cycle

Saudi Aramco (Arabian American Oil Company), the Saudi national oil and gas company, has become a "major worldwide partner" of FIFA for the 2024-2027 cycle (four years), announced the two entities on 25/04/2024. Aramco joins adidas (equipment manufacturer), The Coca-Cola Company (American…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 323076
• Published on 25/04/24 at 17:10
©  HP
Formula 1: HP (IT) title sponsor of Scuderia Ferrari HP from the Miami GP in 2024

American hardware manufacturer HP Inc. is to become the main partner and title sponsor of Scuderia Ferrari HP from the 2024 Miami Grand Prix (held in Florida, USA, from 03 to 05/05/2024) as part of a multi-year agreement, announced the Italian team on 24/04/2024. According to the US media, HP…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 322916
• Published on 24/04/24 at 16:55