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©  AS Monaco FC
AS Monaco FC: Renault 5 E-Tech main shirt sponsor in the Champions League in 2024-25

French car manufacturer Renault Group has become a major partner (1st level) of AS Monaco FC (Ligue 1 McDonald's) and will be the club's main shirt sponsor for its Champions League matches in 2024-25, announced the club on 07/08/2024. As part of the agreement, the group will promote its Renault…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334534
• Published on 07/08/24 at 13:40
©  US Open
Tennis: Moët & Chandon (LVMH) "official champagne" of the US Open from 2024

The French champagne house Moët & Chandon, owned by the LVMH group, has become an official partner (2nd level) of the US Open Grand Slam tennis tournament from its 2024 edition (organised at the USTA Billie Jean King National Tennis Center, in New York, from 26/08 to 08/09/2024), according to the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 334524
• Published on 07/08/24 at 13:00
©  ITF
Tennis: Lexus (Toyota) principal partner & "official car partner" of the Davis Cup (ITF) in 2024

Lexus, the premium car brand of Japanese car manufacturer Toyota, is to continue as a partner and "official car" of the Davis Cup for its 2024 edition, announced Lexus and the International Tennis Federation, the competition's organising body, on 06/08/2024. Lexus has the status of principal…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 334497
• Published on 07/08/24 at 09:20
©  Southampton FC
Premier League: P&O Cruises sleeve sponsor of Southampton FC from 2024-25

P&O Cruises, a British cruise company owned by US group Carnival Plc, has become a sleeve sponsor of Southampton FC as part of a "multi-year" agreement from 2024-25, announced the club (promoted to the Premier League after the 2023-24 season) on 06/08/2024. The agreement covers the club's men's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, United Kingdom
• Article # 334472
• Published on 06/08/24 at 15:40
©  EPCR
England: Allianz title sponsor of Twickenham Stadium, which will become Allianz Stadium from 2024

Allianz, a German insurance company, has acquired the naming rights to Twickenham Stadium (82,000 capacity) from the Rugby Football Union. The stadium will be known as Allianz Stadium from 01/09/2024, announced the RFU on 05/08/2024. This is the first time that the stadium, which was built in…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Investment - Shareholding, …
• Article # 334411
• Published on 06/08/24 at 09:20
©  BVB
Bundesliga: StarGames (online casino) premium partner of Borussia Dortmund from 2024-25

StarGames, an online casino platform based in Malta, has become a premium partner (3rd level) of Borussia Dortmund as part of a multi-year agreement, announced the German club on 05/08/2024. As Borussia Dortmund's "online gaming provider" StarGames will benefit from visibility at "all…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 334359
• Published on 05/08/24 at 14:00
©  Atalanta BC
Serie A Enilive: Zondacrypto (trading) sleeve sponsor of Atalanta BC for 3 seasons (2024-2027)

Zondacrypto, a cryptocurrency exchange platform of Polish origin based in Estonia, has become the sleeve sponsor of Atalanta BC (Serie A Enilive) for three seasons, over the 2024-2027 cycle, announced the club on 02/08/2024. The agreement, which also gives the brand the status of "official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Italy
• Article # 334344
• Published on 05/08/24 at 11:00
©  D.R.
Weekly News Extra (29/07-02/08/2024)

• Daniel Levy, chairman of Premier League side Tottenham Hotspur FC, is negotiating with several investors to sell around 10% of the club's shares for an estimated €400m, according to the British media. • The SAFF has presented the second version of its development programme for women's teams…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 334291
• Published on 02/08/24 at 16:20
©  RFEF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 334273
• Published on 02/08/24 at 13:00
©  Juventus FC
Serie A Enilive: after SSC Napoli, Enel (energy) partners with Juventus FC from 2024-25

Italian energy supplier Enel has become an official partner (3rd level) of Juventus FC (Serie A Enilive) from the 2024-25 season, announced the club on 01/08/2024. As part of the agreement, Enel will benefit from visbility on the pitch, on LED panels, on big screens and on interview backdrops…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Italy
• Article # 334201
• Published on 01/08/24 at 18:00