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©  Fédération Française de Tennis
Tennis: Lacoste renews partnerships with the FFT & Roland-Garros for 5 seasons (2026-2030)

The French clothing brand Lacoste will continue as a premium partner (2nd level) of the Roland-Garros Grand Slam tournament for a further five seasons, i.e. the 2026-2030 cycle, announced the Fédération Française de Tennis on 06/06/2024. As part of the agreement, the brand will also remain an…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 327501
• Published on 06/06/24 at 17:00
©  D.R.
Ballon d'Or 2024: ceremony organised at the Théâtre du Châtelet in Paris (FRA) on Monday 28/10/2024

The 68th edition of the Ballon d'Or ceremony, co-organised for the first time by France Football (Amaury Group) and UEFA, will take place at the Théâtre du Châtelet in Paris (France) on 28/10/2024, as announced by the two organisations on 06/06/2024. This 2024 edition will see two new trophies…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Game - pitch, Marketing - Communication
• Article # 327481
• Published on 06/06/24 at 16:35
©  Olympique Lyonnais
Ligue 1: after a deal with AS Monaco, ComAve (e-commerce) commits to Olympique Lyonnais (2024-2027)

ComAve, a Luxembourg-based e-commerce platform, has become an official partner of Olympique Lyonnais (Ligue 1 Uber Eats) for three seasons (2024-2027), announced the French club on 06/06/2024. ComAve thus moves up to the third level in OL's sponsorship hierarchy, alongside three other brands…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 327444
• Published on 06/06/24 at 16:00
©  NTF
News Tank Football: elections, appointments and departures in April & May

• "Jacques Delanoë is leaving the board of directors of Stade Rennais FC (Ligue 1 Uber Eats) after twelve years of loyal service, including seven years as executive chair. He has been replaced by Alban Gréget," announced the club on 29/05/2024. • Jennifer Darbas, deputy CEO in charge of revenue…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 327345
• Published on 06/06/24 at 08:40
©  UEFA
UEFA: Mastercard (payment) renews as a partner of the Champions League for the 2024-2027 cycle

The American payment solutions group Mastercard has renewed its partnership with the UEFA Champions League for a further three seasons, from 2024-2027, announced UEFA on 05/06/2024. The agreement also covers the 2024, 2025 and 2026 editions of the UEFA Super Cup. A partner of the Champions…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 327295
• Published on 05/06/24 at 15:20
©  D.R.
Paris 2024 Olympic Games: Alibaba Cloud & OBS to use an AI-enhanced multi-camera replay service"

Alibaba Cloud, a Chinese company specialised in cloud and digital technology, has activated its partnership with the IOC and will be using its "AI-enhanced multi-camera replay service" during the Paris 2024 Olympic Games, announced the subsidiary of Alibaba Group (a Chinese group specialised in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Media, Olympics
• Article # 327281
• Published on 05/06/24 at 13:45
©  Decathlon
Ligue 1/Ligue 2 BKT: LFP & Kipsta present the official match balls for the 2024-25 season

The Ligue de Football Professionnel (LFP) and Kipsta, a sporting goods brand belonging to the Decathlon group, unveiled the official balls for the Ligue 1 and Ligue 2 BKT, which will be used during the 2024-25 season, on 04/06/2024. "The Ligue 1 ball sports the blue, white and red colours, with…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 327133
• Published on 04/06/24 at 17:00
©  RC Celta
LALIGA EA Sports: Hummel succeeds adidas as equipment supplier of RC Celta for 2024-2029

Hummel has become the official equipment supplier of RC Celta (LALIGA EA Sports) for five seasons (2024-2029), announced the Spanish club on 03/06/2024. The Danish brand "will be in charge of supplying the playing, training and lifestyle kits, both for the first team and for the rest of the club’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 327085
• Published on 04/06/24 at 14:00
©  AS Monaco FC
Ligue 1 : ComAve "official e-commerce platform" and premium partner of AS Monaco (2024-2027)

The Luxembourg-based e-commerce company ComAve has become a premium partner and the "official e-commerce platform" of AS Monaco FC (Ligue 1 Uber Eats) for three seasons (2024-2027), announced the club on 03/06/2024. ComAve will benefit from the status of premium partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 327006
• Published on 04/06/24 at 10:00
©  Macron
Serie A TIM: Macron extends as equipment supplier of Udinese Calcio for six seasons (2025-2031)

The Italian brand Macron has extended as the equipment supplier of Udinese Calcio (Serie A TIM) for an additional six seasns (2025-2031), announced the club on 03/06/2024. • Macron first became the equipment supplier of Udinese for six seasons (2018-2024, €0.5m per year) on 06/02/2018, before…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 326953
• Published on 03/06/24 at 16:00