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©  Chelsea FC
Premier League: WhaleFin (crypto) expected to end sleeve sponsorship deal with Chelsea FC (press)

WhaleFin, a cryptocurrency trading platform owned by Amber Group (SGP), is expected to abandon its sleeve sponsorship deal with Chelsea FC (Premier League), according to press reports on 09/12/2022. The deal is valued at £20m (€23.3m) per season, making it the most lucrative sleeve sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 273736
• Published on 12/12/22 at 17:00
©  Association Addictions France
Qatar 2022: Budweiser (beer), sponsor of FIFA, sanctioned in France for illegal advertising

Budweiser, an American beer brand owned by Belgian brewer AB InBev, has been ordered to withdraw its "Buuuuud" campaign launched for the 2022 World Cup from the public space following a decision by the French courts, announced Addictions France, the association behind the referral, on 09/12/2022…
Domain(s): Sponsors & Partners
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 273663
• Published on 12/12/22 at 12:50
©  FIFA
Qatar 2022: adidas & FIFA present "Al Hilm" the World Cup ball to be used from the semi-finals

adidas and FIFA have presented "Al Hilm", the official ball for the final matches of the 2022 World Cup in Qatar, on 12/12/2022. The ball will be used for the semi-finals (12 and 13/11), the match for third place (17/11) and the final (18/11). "Al Hilm, which translates as 'The Dream' in…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 273631
• Published on 12/12/22 at 11:00
©  RCD Majorque
LaLiga Santander: RCD Mallorca's stadium renamed "Estadi Mallorca Son Moix" for 2022-23

RCD Mallorca (LaLiga Santander) and the Mallorca Insular Council (ESP) are "updating" their agreement on the naming rights for the stadium in which the club plays, which will be known as the "Estadi Mallorca Son Moix" for the rest of the 2022-23 season, announced both parties on 02/12/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 273578
• Published on 09/12/22 at 18:20
©  Arsenal FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 273572
• Published on 09/12/22 at 18:10
©  News Tank
Weekly News Extra (05-09/12/2022)

• Manchester United FC (Premier League) has published its results for the first quarter of the 2022-23 financial year and posted a loss of £26.5m (€31m). • The Serie A TIM will adopt the semi-automated offside detection technology used in the Champions League and during the 2022 World Cup from…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 273565
• Published on 09/12/22 at 18:00
©  FFF
Qatar 2022/Kantar: 65 advertisers visible on TF1 during France's first 4 matches (187 adverts)

"In total, with 187 spots broadcast (before, during and after each match), 65 advertisers were present during the first four matches of the French national team at the 2022 World Cup (group stage and Round of 16)" on the private free-TV channel TF1, according to data published by the consultancy…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Media
• Article # 273536
• Published on 09/12/22 at 16:00
©  Atos
UEFA: Atos (IT), partner of national team competitions for eight years (2023-2030)

Atos, a French information technology service and consulting company, has become the "official technology partner" of UEFA's national team competitions for eight years (2023-2030), announced the body on 08/12/2022. Under the agreement, which covers the UEFA Euro and its qualifiers, the Nations…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 273410
• Published on 08/12/22 at 17:35
©  Paris Saint-Germain
Paris Saint-Germain: CBet (sports betting), regional partner in Latin America for 2022-23

The sports betting operator CBet has become a regional partner (5th level) of Paris Saint-Germain (Ligue 1 Uber Eats) in Latin America for the 2022-23 season, announced the club on 05/12/2022. "As part of this agreement, CBet will be able to associate its brand with the Parisian club, whose…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 273315
• Published on 08/12/22 at 11:40
©  Fanatics Inc
Merchandising: Fanatics (USA) valued at $31bn (€29.4bn) according to Forbes

The American licensed sports products manufacturer and distributor Fanatics is now valued at up to $31bn (€29.4bn) following a round of financing of around $700m (€665.2m) led by Californian investment firm Clearlake Capital, according to the US business magazine Forbes on 06/12/2022. Among the…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication, Merchandising - Licensing
• Article # 273247
• Published on 07/12/22 at 17:35