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©  The Football Association
The FA: Nike, official ball for the women's leagues and Women's League Cup from 2022-23

Nike has extended its partnership with The Football Association to become the official ball supplier for the Barclays Women's Super League (first division), the Barclays Women's Championship (second division) and the FA Women's Continental Tyres League Cup from 2022-23 and for several seasons…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 261255
• Published on 19/08/22 at 09:40
©  AS Rome
Serie A TIM: Toyota (car manufacturer), training kit sponsor of AS Roma from 2022-23

Toyota Italia, a national subsidiary of the Japanese car manufacturer, has become a "main global partner" (1st level) and the training kit sponsor of AS Roma (Serie A TIM) from 2022-23, announced the club on 17/08/2022. The agreement also covers the women's team, which plays in Serie A…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 261205
• Published on 18/08/22 at 14:00
©  Juventus FC
Serie A TIM: Bitget (crypto-trading) extends as sleeve sponsor of Juventus FC from 2022-23

Bitget, a Singapore-based crypto-asset trading platform, has extended as a sleeve sponsor of Juventus FC (Serie A TIM) from 2022-23, announced the club on 17/08/2022. Bitget had become the first ever sleeve sponsor of the Italian club on 28/09/2021. "Our partnership with Bitget has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 261207
• Published on 18/08/22 at 12:09
©  ASM
Ligue 1 Uber Eats: Casino Secret (gambling), regional partner of AS Monaco in Japan for 2022-2024

Casino Secret, an online gambling operator based in Cyprus, has become a regional partner of AS Monaco FC (Ligue 1 Uber Eats) in Japan for two seasons (2022-2024), announced the club on 16/08/2022. "After launching its Twitter account in Japan on 20/07/2022, boosted by the arrival of Japanese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 261186
• Published on 17/08/22 at 18:00
©  Oracle
"53% of fans prefer ordering at the stadium via tech over in-person" (Oracle Food & Beverage study)

• "70% of respondents believe that service jobs can be replaced by tech solutions; • 53% prefer ordering at the stadium via tech over in-person; • For 42% of the respondents, long lines to make an order are the most frustrating aspect of stadiums food and beverage experience, while 29…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Digital, …
• Article # 261153
• Published on 17/08/22 at 16:00
©  RC Lens
Ligue 1 Uber Eats: Auchan (retail) extends as main shirt sponsor of RC Lens until 2026-27

Auchan, a French retailer, has extended as main shirt sponsor of RC Lens (Ligue 1 Uber Eats) for four additional seasons (2023-2027), announced the club on 16/08/2022. "Auchan has been supporting Racing Club de Lens for over 40 years, and has been present on the front of the club's jersey as a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication
• Article # 261136
• Published on 17/08/22 at 11:00
©  FC Bayern
FC Bayern: Deutsche Telekom extends its 20-year partnership until 2026-27 for €50m/season

Deutsche Telekom has extended "early" as a major partner and main shirt sponsor of FC Bayern Munich (Bundesliga) for five additional seasons (2022-2027), announced the 2021-22 German champions and the telecommunications operator on 14/08/2022. This renewal brings the duration of the partnership…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Digital, …
• Article # 261101
• Published on 16/08/22 at 17:03
©  Real Madrid CF
Football/European Top 5: equipment suppliers and kit sponsors of the 98 clubs in 2022-23

Find below the equipment suppliers, kit sponsors (chest, sleeve, shoulder, back and shorts) and training kit sponsors of the 98 European Top 5 football clubs for the 2022-23 season (Ligue 1 Uber Eats, Premier League, Bundesliga, LaLiga Santander and Serie A TIM). This data is updated daily. The…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 261069
• Published on 16/08/22 at 11:00
©  News Tank
Weekly News Extra (08-12/08/2022)

• The broadcasting rights for the 2022 World Cup have been awarded to PCCW (Now TV) in Hong Kong, and Tap DMV in the Philippines. • 777 Partners, an investment company based in Miami (Florida, USA) and owner of Genoa CFC (Serie A TIM) among other clubs, has officially acquired 70% of Brazilian…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 260999
• Published on 12/08/22 at 18:00
©  Atlético Madrid
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 261056
• Published on 12/08/22 at 17:30