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©  Wolves
Premier League: Bitci.com (cryptocurrency), sleeve sponsor of Wolverhampton Wanderers FC in 2021-22

Bitci.com, a brand belong the Turkish cryptocurrency operator Bitci Technology, has become a main partner (first level) and sleeve sponsor of Wolverhampton Wanderers FC (Premier League) for the 2021-22 season, announced the club on 01/06/2021. As part of the agreement, Bitci.com will the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 219344
• Published on 02/06/21 at 11:40
©  SL Benfica
SL Benfica: WiZink (digital bank), official sponsor of the club for 5 seasons until 2026

WiZink, a digital bank operating in Portugal and Spain, has become an official sponsor of SL Benfica (Liga NOS) in the form of "a strategic partnership for the development of co-branded payment methods for club's members and fans, which will run until 2026 (five seasons)," announced the Portuguese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 219357
• Published on 02/06/21 at 11:00
©  Coca-Cola France
Euro 2020: Coca-Cola presents a series of activations for the French national team

The Coca-Cola Company, an American beverage company, has activated its partnerships with UEFA and the French Football Federation (FFF) and has unveiled its operations in France alongside Euro 2020 (played in 11 European cities from 11/06 to 11/07/2021), announced Coca-Cola France on 31/05/2021…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 219263
• Published on 01/06/21 at 16:20
©  Roland-Garros
Roland-Garros: Lacoste celebrates 50 years of partnership by integrating cameras into polo shirts

Lacoste has activated its partnership with Roland-Garros and launched the "In the Eyes of the Crocodile" operation an immersive experience for the 2021 edition of the Grand Slam tournament, announced the French equipment manufacturer on 31/05/2021. "This is a very special year for Lacoste and…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Sporting Goods & Brands, …
• Article # 219164
• Published on 01/06/21 at 13:20
©  TotalEnergies
Marketing: Total changes its name and visual identity and becomes TotalEnergies

Total has changed its name to TotalEnergies and has presented a new visual identity, according the French group on 28/05/2021. "This new name and new visual identity embody the course TotalEnergies has resolutely charted for itself: that of a broad energy company committed to producing and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 219070
• Published on 01/06/21 at 11:00
©  Sportfive
AS Saint-Étienne: Aésio Mutuelle (health insurance) to continue as main shirt sponsor for 2021-2024

Aésio Mutuelle, a French group specialised in personal health insurance, has extended as main shirt sponsor of AS Saint-Étienne (Ligue 1 Uber Eats) for a further three seasons (2021-2024), announced the club on 28/05/2021. The agreement was negotiated by Sportfive, the club's marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 219083
• Published on 31/05/21 at 17:40
©  LOSC Lille
Ligue 1 Uber Eats: Boulanger extends as main shirt sponsor of LOSC Lille for 2021-22

Boulanger, a French distributor specialised in leisure, multimedia and household appliances, has renewed its agreement as the main shirt sponsor of LOSC Lille (Ligue 1 Uber Eats) for the 2021-22 season, announced the 2020-21 French champions on 27/05/2021. A partner since 2009-10 (via its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 219129
• Published on 31/05/21 at 16:20
©  Amazon
Roland-Garros 2021: broadcaster Amazon (e-commerce) launches the official store of the tournament

Amazon has announced the opening of the official Roland-Garros tournament shop for the 2021 tournament, which begins on 30/05/2021, according to the e-commerce group on 28/05/2021. "Customers can access a wide selection of items such as player towels, t-shirts, sweatshirts and other products…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 218991
• Published on 28/05/21 at 17:45
©  Ekstraklasa
Deal tracker: naming rights partnerships for football competitions

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 01/07/2019. The infographic also allows for filtering by league, country…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 218941
• Published on 28/05/21 at 13:20
©  Honda
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 218942
• Published on 28/05/21 at 11:40