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©  Deloitte x LA28
Los Angeles 2028: Deloitte becomes the third official partner after Comcast and Delta Air Lines

Deloitte, an audit and consultancy firm, has become a partner and "official professional services provider" of the Los Angeles 2028 Olympic and Paralympic Summer Games on 19/05/2021. As part of the agreement, Deloitte will also remain as an official sponsor of Team USA, until 2028. "With a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 218283
• Published on 21/05/21 at 12:10
©  UEFA
UEFA: Euronics (electronics) to partner UEFA's women's competitions until 2024-25

Euronics, a Dutch group specialised in the retail of electronic equipment and household appliances, has become a partner of UEFA Women's Football for four seasons (2021-2025), announced the European body on 20/05/2021. The partnership for women's football in Europe covers the Champions League…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 218262
• Published on 21/05/21 at 11:30
©  NTF
Volkswagen: partnership with the French Football Federation focused on environmental activations

"Less communication and more action is what we want to do with our partnership with the French Football Federation. We want to give it much more meaning, in line with our 'Way to Zero' policy (to achieve carbon neutrality by 2050)," said Jean-Manuel Caparros, head of communication and digital at…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 218003
• Published on 21/05/21 at 09:40
©  D.R.
Spain: Microsoft strengthens its technological partnership with LaLiga (AI, cloud, data, VR, etc.)

The American IT company Microsoft has extended its partnership with LaLiga in a deal "aimed at digitally transforming the sports experience globally" from 2021-22, announced the Spanish body on 19/05/2021. "The companies will also collaborate on developing technology solutions to the media…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Stadiums, …
• Article # 218154
• Published on 20/05/21 at 17:00
©  Chelsea FC
Premier League: trivago (hotel platform), training kit sponsor of Chelsea FC from 2021-22

Trivago, the German online accommodation comparison service belonging to Expedia Group, will become a partner and training kit sponsor of Chelsea FC (Premier League) from 2021-22 as part of a multi-year agreement, announced the London club on 19/05/2021. The agreement also covers the senior…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 218210
• Published on 20/05/21 at 16:20
©  Gazprom
UEFA: Gazprom (RUS), partner of the Champions League (2021-2024) and Euro 2020 and 2024

Gazprom, a Russian energy supplier, has renewed and expanded its partnership with UEFA to remain a partner of the UEFA Champions League and Super Cup for a further three seasons (2021-2024) and become an official sponsor of Euro 2020 and 2024, announced both UEFA and Gazprom on…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 218111
• Published on 20/05/21 at 09:40
©  Liverpool FC
Premier League: Predator Energy (energy drinks), official partner of Liverpool FC from 2021

Predator Energy, a subsidiary energy drinks brand of Monster Beverage Corporation, has become the "official energy drink partner" of Liverpool FC (Premier League) as part of a global "multi-year" agreement from 2021, announced the English club on 17/05/2021. Predator Energy has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 218072
• Published on 19/05/21 at 17:30
©  DFL
esports: H&M becomes a partner of the Virtual Bundesliga, the DFL's esports competition

H&M, a multinational clothing-retail company, has become a partner of the Deutsche Fußball Liga GmbH for its esports competition the bevestor Virtual Bundesliga (VBL) in 2020-21, announced the German league on 10/05/2021. The deal was negotiated by the sports marketing agency Sportfive. "For…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 217998
• Published on 19/05/21 at 13:20
©  NWSL
USA: Mastercard strengthens commitment to women's football through agreement with the NWSL

Mastercard, a US-based payment solutions company, has become an official partner of the National Women's Soccer League (NWSL) as part of a multi-year agreement "centered on elevating visibility for the sport and fan engagement," announced the North American women's football league on 17/05/2021…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 217918
• Published on 19/05/21 at 10:20
©  Borussia
Borussia Mönchengladbach: Sonepar (electrical equipment) extends as sleeve sponsor from 2021-22

Sonepar, a French group specialised in the distribution of electrical equipment, has extended as a sleeve sponsor and innovation partner of Borussia Mönchengladbach (Bundesliga) from the 2021-22 season, announced the club on 17/05/2021. Sonepar will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 217832
• Published on 18/05/21 at 15:40