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©  Olympique de Marseille
Ligue 1 Conforama: IQONIQ (engagement platform) sleeve sponsor of Olympique de Marseille (2019-2023)

IQONIQ, a social media and fan engagement platform targeting the world of sport and entertainment, has become a partner and sleeve sponsor of Olympique de Marseille (Ligue 1 Conforama) from 01/02/2020 to 31/05/2023, announced the club on 11/02/2020. The IQONIQ logo (an application "coming soon"…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 174938
• Published on 11/02/20 at 17:45
©  D.R.
Formula 1: Ineos (chemicals), principal partner of Mercedes-AMG Petronas for five years (2020-2024)

Ineos, a company specialised in the chemical sector, has extended its partnership with Mercedes-AMG Petronas Motorsport and become a "principal partner" of the team for five years (2020-2024), according to the two parties on 10/02/2020. Ineos had previously signed a technical agreement for its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 174864
• Published on 11/02/20 at 17:01
©  MCFC
Manchester City FC: Nexen Tire and Etisalat become sleeve sponsors of the club's eSports team

Nexen Tire, a South Korean tyre manufacturer, has extended its partnership with Manchester City FC (Premier League) and become a left sleeve sponsor for Manchester City eSports from the 2019-20 season, announced the club on 07/02/2020. Nexen Tire is currently a sleeve sponsor of Manchester…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 174865
• Published on 11/02/20 at 15:09
©  D.R.
Serie A TIM: Kappa extends as an equipment supplier of SSC Napoli for two seasons (2020-2022)

Kappa has extended its contract with Societa Sportiva Calcio Napoli (Serie A TIM) for an additional two seasons (2020-2022), according to the club on 10/02/2020. The Italian brand has been the equipment supplier of SSC Napoli since 2015-16. Kappa replaced another Italian equipment manufacturer…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 174805
• Published on 11/02/20 at 12:39
©  D.R.
Bundesliga: Varta AG (batteries) official partner of FC Bayern Munich until the end of 2022-23

Varta AG, a brand of batteries belonging to the American group Spectrum Brands, has become an official partner of FC Bayern Munich (Bundesliga) "until the end of the 2022-23 season," announced the club on 08/02/2020. The deal is a fourth-level partnership in the German club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 174804
• Published on 11/02/20 at 11:25
©  NTF
Think 2020: "$20 per point for Togo with tennis player F. Auger-Aliassime" (V-B Closon, BNP Paribas)

"For each point earned, the young Canadian tennis player Félix Auger-Aliassime (born on 08/08/2000) will donate a sum ($5) matched by BNP Paribas (to reach $20 per point). The money raised will be used to support a cause in Togo, which we chose together and which we created with the NGO Care…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication, Social Responsibility
• Article # 174797
• Published on 11/02/20 at 09:40
©  GSW
Global Sports Week 2020: "Don't be afraid of change, that's the thing to remember" (L. Boyer)

"We wanted this event to be different, creative, conducive to the emergence of ideas, but in a fairly clear sense: we think that things must change. Change does not mean an inevitably negative upheaval, it can be very positive! This is the most important thing. If there is one thing that I would…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 174782
• Published on 10/02/20 at 17:34
©  RCDE
LaLiga Santander: Coca-Cola extends as an official supplier of RCD Espanyol until 2020-21

The Coca-Cola Company, an American beverage manufacturer, has extended its partnership with RCD Espanyol (Laliga Santander) for an additional two seasons (2019-2021), announced the club on 07/02/2020. Coca-Cola will continue as an official supplier, the fourth level in the sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 174753
• Published on 10/02/20 at 16:09
©  Global Sports Week
GSW 2020: "Sustainability has become a matter of urgency" (G. de Monplanet, adidas)

"Sustainability used to be a marketing asset. Now it has become a matter of urgency. By 2024, adidas will be a zero-plastic company. We are now at 50%," said Guillaume de Monplanet, CEO of adidas France, at the inaugural Global Sports Week 2020 conference in Paris (FRA) at the Carrousel du Louvre…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 174663
• Published on 10/02/20 at 14:04
©  Premier League
Premier League: betting sponsors and VAR "here to stay" (Richard Masters / press)

Betting sponsors and VAR are "here to stay," according to Premier League chief executive Richard Masters, who who spoke to the British newspaper The Guardian on 04/02/2020. Richard Masters said that the Premier League will resist attempts to ban clubs from promoting sports betting operators on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 174629
• Published on 07/02/20 at 14:45