Sponsors & Partners: archives (page 452/935)

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©  D.R.

Serie A TIM: Cygames (video games) returns as a back shirt sponsor of Juventus FC from 2019-20

Cygames, a Japanese video game publisher belonging to CyberAgent Group, will again become a partner and back shirt sponsor of Juventus FC (Serie A TIM) from the end of 2019-20, announced the club on 07/07/2020. This agreement only concerns the senior men's team. The partnership will run until…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 187979
• Published on
©  D.R.

Serie A TIM: Konami (video games) loses the official licenses to Inter and AC Milan from 2020-21

Konami, a Japanese video game publisher, has announced that it has lost the official licenses to use the digital assets of FC Internazionale Milano and AC Milan (Serie A TIM) on 07/07/2020. The publisher was a partner of the two Italian clubs following agreements on 08/09 (Inter) and 28/09/2017…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 187954
• Published on
©  Inter Milan

FC Internazionale Milano: shareholder Suning renews its sponsorship rights until 2021-22 (press)

The Chinese multinational company Suning, which specialises in the distribution of electronic products and household appliances, has extended its naming rights to FC Internazionale Milano's (Serie A TIM) training centre until 2021-22, according to the Italian daily newspaper La Gazzetta dello…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 187876
• Published on
©  D.R.

"Athletes are brands, they must behave and communicate as such" (David Drahy, Com'Over)

"We start from the premise that athletes and talents are brands, that they must behave and communicate as brands with a positioning and a strategy. Talent is one of the levers of the communication plan. It must be integrated into the global and transversal strategy," said David Drahy, founder and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Agencies, …
• Article # 187742
• Published on
©  D.R.

Tennis: Roger Federer launches his own trainers "The Roger Centre Court" with the Swiss brand On

On, a brand of running shoes, and tennis player Roger Federer, a shareholder of the Swiss company, have launched a pair of trainers named "The Roger Centre Court", announced the company on 06/07/2020, the 17th anniversary of the Swiss player's first victory at the Grand Slam tournament…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 187720
• Published on
©  D.R.

Serie A TIM: Bose (audio equipment), official partner of Juventus FC from 2020-21

Bose Professional, the premium brand of the American audio equipment manufacturer, has become a partner of Juventus FC (Serie A TIM) from 2020-21, announced the club 06/07/2020. Bose has partner status, the third level in Juventus FC's sponsorship hierarchy. "Bose will improve the Allianz…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 187722
• Published on
©  D.R.

Bundesliga: Harfid (real estate) succeeds DHL as sleeve sponsor of FC Schalke 04 from 2020-21

Harfid, a German real estate developer, has extended its partnership with FC Schalke 04 to become its sleeve sponsor for the 2020-21 Bundesliga season, announced the club on 04/07/2020. As part of the agreement, Harfid has extended its partnership with Schalke 04 for an additional four seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 187665
• Published on
©  Manchester City FC

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 187666
• Published on
©  Lega Serie A

Serie A TIM: Panini launches a special "RipartiAmo" album to celebrate the resumption of the league

Panini, an Italian manufacturer of collectible cards and stickers, has launched a mini-album entitled "RipartiAmo" ("We're starting again", in English), to celebrate the resumption of the Serie A TIM, after more than three months of suspension due to the Coronavirus (Covid-19) pandemic, announced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 187642
• Published on
©  D.R.

Olympique Lyonnais: "Dubai is Open" temporarily replaces Emirates on main shirt sponsorship space

The airline company Emirates, has activated its partnership with Olympique Lyonnais (Ligue 1 Uber Eats) by displaying the words "Dubai is Open" on the main shirt sponsorship space of the French club's shirts, announced the Emriati company on 03/07/2020. This activation will be visible during a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 187602
• Published on