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©  Nike Football

Brandwatch: Nike ahead of adidas in terms of visibility on Twitter for the first half of 2020

Nike is the brand who's logo has been displayed the most on Twitter, ahead of adidas, during the first half of 2020, according to the "2020 Brand Visibility Report" by the British company Brandwatch, published on 06/07/2020. "We analyzed 40 million images containing logos to find the most…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 188843
• Published on
©  D.R.

Fantasy league: Sorare raises €3.5m from investors and football player André Schürrle (GER)

Sorare, a French startup and developer of a blockchain enabled fantasy football platform, has raised $4m (€3.5m), announced the Paris-based company on 16/07/2020. "The investment will enable the company to significantly scale up its team" and "finalize licensing partnerships with five leagues and…
Domain(s): Sponsors & Partners
• Category(ies): Finance
• Article # 188783
• Published on
©  BKT

Exclusive "Being title sponsor of Ligue 2 will continuously expose us to farmers" (L. Salmaso, BKT Europe)

"Being the title sponsor of Ligue 2 BKT gives us the opportunity to continuously expose ourselves to an audience that is very close to our own end-users: farmers. We can be with them in every field on a daily basis," said Lucia Salmaso, CEO of BKT Europe, to News Tank Football on…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 188710
• Published on
©  D.R.

Formula 1: partnership with Zoom to offer virtual paddock experiences for races behind closed doors

Zoom Video Communications, a US company providing remote teleconferencing/videoconferencing services via cloud computing, has become a partner of Formula One Management "to provide new business opportunities through unique, live-sport experiences," said the two entities on 16/07/2020. As part…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 188646
• Published on
©  D.R.

Spain: Mazda (car manufacturer) extends as an official partner of LaLiga for 2 seasons (2020-2022)

Mazda, a Japanese car manufacturer, has extended its partnership with LaLiga for an additional two seasons (2020-2022), according to the Spanish body on 16/07/2020. The brand has been LaLiga's "official car partner" since the 2015-16 season (agreement signed on 19/08/2015). Mazda, which…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 188732
• Published on
©  D.R.

esport: Erste Group Bank (AUT), partner of Riot Games for the LEC Summer Finals 2020

Erste Group Bank, an Austrian banking group, has become the main partner of the LEC Summer Finals 2020, announced Riot Games on 15/07/2020. This is the banking group's first partnership in esports. "Erste Group Bank is one of the strongest brands in the financial sector in Central and Eastern…
Domain(s): Sponsors & Partners
• Category(ies): Finance, esport - gaming
• Article # 188734
• Published on

CVC Capital Partners: the Luxembourg investment fund is active in all areas of sport

"Over the past year, Six Nations has been involved in exclusive negotiations with CVC Capital Partners (since 10/07/2019). These negotiations have been very constructive and forward thinking. Negotiations of this nature are complex. They can take significant time and at this point, are still…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Finance, Authorities, Legal, …
• Article # 188059
• Published on
©  D.R.

LaLiga Santander: EA Sports (video games) extends as a partner of Real Madrid until 2024-25

EA Sports, the American video game publisher belonging to the Electronic Arts group, has extended as the "official video gaming partner" of Real Madrid CF (LaLiga Santander) until the end of 2024-25, announced the club on 16/07/2020, the day after the formalisation of its agreement with Liberbank…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 188677
• Published on
©  D.R.

esports: Getty Images becomes Riot Games' official photo image and distribution partner until 2024

Getty Images, an American photo agency and image bank belonging to the Carlyle Group, has become the "official photo image and distribution partner" of the League of Legends Global Esports events organised by Riot Games until "at least 2024," announced the American video game publisher on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, esport - gaming
• Article # 188612
• Published on
©  AS Rome

Serie A TIM: agreement between AS Roma and Nike to end in June 2021 rather than 2023-24

AS Roma (Serie A TIM) and its equipment supplier Nike have announced the early termination of their partnership at the end of 2020-21 on 16/07/2020. The contract with the American brand, which has been with the Italian club since 2014-15, was originally due to terminate at the end of 2023-24…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 188625
• Published on