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©  Fortuna, via DFL
Bundesliga: Henkel extends as a main shirt sponsor of Fortuna Düsseldorf until 2020-21

Henkel, a German manufacturer of consumer products (detergents and household cleaning products, glues and adhesives, beauty), has extended as a major partner (first level) and main shirt sponsor of Fortuna Düsseldorf (Bundesliga) for one additional season until the end of 2020-21, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 172835
• Published on 17/01/20 at 11:35
©  D.R.
Naming rights in France: LFP to receive €34.2m from Uber Eats and BKT over the 2020-2022 cycle

The two French professional football divisions will change their titles from 2020-21: the leagues organised by the Ligue de Football Professionnel will be known as "Ligue 1 Uber Eats" and "Ligue 2 BKT". In total, the LFP will receive €34.2m over the 2020-2022 period from its two title sponsors…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 172676
• Published on 17/01/20 at 10:15
©  Charlotte Business Journal
NBA: LendingTree (online comparison site) extends as jersey sponsor of the Hornets (2020-2023)

LendingTree, an online loan and insurance comparison site based in Charlotte (North Carolina, USA) has extended as a jersey sponsor of the city's NBA franchise, the Charlotte Hornets, according to the National Basketball Association on 09/01/2020. The contract will extend until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 172593
• Published on 17/01/20 at 09:30
©  D.R.
eSports: Kia (car manufacturer), official partner of League of Legends European Championship 2020

Kia Motors, a South Korean car manufacturer, will continue as an official partner of the League of Legends European Championship (LEC), which kicks off in Berlin (GER) on 24/01/2020, according to Riot Games, organiser of the competition, on 14/01/2020. Kia entered the world of eSports for the…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 172721
• Published on 16/01/20 at 18:00
©  Puma
Eredivisie: Puma succeeds Umbro as equipment supplier of PSV Eindhoven from 2020-21

Puma will become the official equipment supplier of PSV Eindhoven (Eredivisie) from 2020-21 as part of a long-term agreement, according to the German brand on 14/01/2020. Puma succeeds Umbro, PSV's equipment supplier since 2015-16, whose contract will expire at the end of 2019-20. Nike was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 172675
• Published on 16/01/20 at 15:35
©  D.R.
Sporting goods: annual growth rate of 7% (2017-2023) predicted value of $627bn in 2023 (Capitalmind)

The sporting goods market had a market value of $471bn in 2018 (€411bn as of 31/12/2018) and is expected to reach $627bn in 2023, with a 2017-2023 annual growth rate of 7%, according to Capitalmind, a European financial advisory firm, in its Sporting Goods Brands - Sector Report published in…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 172670
• Published on 16/01/20 at 15:00
©  Getafe CF
LaLiga Santander: Tecnocasa (real estate) extends as main shirt sponsor of Getafe CF (2020-2022)

Tecnocasa, an Italian network of real estate agencies, has extended as the main shirt sponsor of Getafe CF (LaLiga Santander) for two additional seasons, until the end of the 2021-22 season, according to the club on 15/01/2020. Tecnocasa has the status of major partner, the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 172673
• Published on 16/01/20 at 14:15
©  Leaders
LFP: "Value of the Ligue 2 naming rights agreement increased by 50% with BKT" (D. Quillot, CEO)

"The value of the (naming rights) agreement with BKT corresponds to an increase of 50% compared to what Domino's Pizza France was paying for 2016-2020. This amount for the Ligue 2 naming rights corresponds to the sum paid by BKT to the Lega Serie B for the Serie BKT naming rights," said Didier…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 172611
• Published on 16/01/20 at 10:15
©  LFP
LFP: BKT succeeds Domino's Pizza as title sponsor of Ligue 2 for the 2020-2024 cycle

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, has extended its partnership with the Ligue de Football Professionnel (LFP) and obtained Ligue 2 naming rights for four seasons, from 2020-21 until the end of 2023-24, according to the LFP on 15/01/2020. The competition will be renamed…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 172566
• Published on 15/01/20 at 17:35
©  AIG x All Blacks
Rugby: AIG (insurance) will no longer be the main shirt sponsor of the "All Blacks" (NZL) after 2021

The US insurance company American International Group, Inc. (AIG) will terminate its agreement as a major global partner and insurance partner of the New Zealand Rugby Federation, New Zealand Rugby (NZR), at the end of 2021, according to the body on 14/01/2020. AIG had previously extended its…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 172549
• Published on 15/01/20 at 15:30