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©  Puma
Covid-19: a negative impact on business "short-term normalisation will not occur" (Puma)

"Covid-19 (which started in Wuhan, China in December 2019) has negatively impacted our business since the beginning of February (2020) both in terms of sales and sourcing. Given the duration of the situation in China, the negative impact in other Asian countries and now also the spread to Europe…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 177577
• Published on 13/03/20 at 11:59
©  D.R.
LaLiga: PointsBet (betting), official partner of the Spanish League in North America for 2019-2021

PointsBet, an Australian-American sports betting operator, has become the "exclusive betting partner" of LaLiga in the United States for two seasons (2019-2021), according to LaLiga North America on 11/03/2020. "PointsBet will be able to utilize LaLiga's distinguished IP, experience the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 177501
• Published on 12/03/20 at 13:09
©  D.R.
Premier League: RoadX Tyres (tyres, Sailun Group), official partner of West Ham United (2019-2022)

RoadX Tyres, a tyre brand launched in 2019 by the Chinese group Sailun, has become an official partner of West Ham United FC (Premier League) from 2019-20 until the end of 2021-22, according to the London club on 10/03/2020. The agreement was negotiated by the marketing agency Lagardère Sports …
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 177488
• Published on 12/03/20 at 12:25
©  Watford FC
Premier League: Equals (payment solutions) official partner of Watford FC until the end of 2019-20

Equals, a UK-based company specialised in payment solutions has become a partner of Watford FC (Premier League) until the end of the 2019-20 season, according to the club on 07/03/2020. Equals will have the status of "official payments partner", the second level in the club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 177423
• Published on 11/03/20 at 16:20
©  Seb Lascoux
Think Football 2020: from CSR to women's football, to Mediapro's strategy and TV rights windfall

Corporate Social Responsibility among companies and organisations (Why the boom in CSR? How to reconcile social work and business, How to communicate? From discretion to social washing, which spaces?), challenges for the future (eSports, blockchain, the Evin Law), women's football (What…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 177155
• Published on 11/03/20 at 10:31
©  SportsponsoringWiki
Lagardère Sports: "SportsponsoringWiki", an interactive platform dedicated to sports sponsorship

Lagardère Sports & Entertainment has launched the "SportsponsoringWiki" interactive platform, which catalogues possibilities offered by sponsorship and marketing in order to inform and educate all those involved in the world of sport, according to the marketing agency on 04/03/2020. "The website…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies, Essentials Sponsors & Partners
• Article # 176923
• Published on 10/03/20 at 11:19
©  D.R.
eSports: Rewe (retail) and RheinEnergie (energy) become sponsors of 1. FC Köln's eSports team

Rewe, a German retail group, and RheinEnergie, a German energy supplier, have extended their partnership with 1. FC Köln (Bundesliga) and become partners of the German club's eSports team from 2019-20. Rewe and RheinEnergie are major partners (first level) of 1. FC Köln. The two brands based in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 177245
• Published on 10/03/20 at 10:45
©  D.R.
Bundesliga: Bitburger (GER) extends as official beer of FSV Mainz 05 for 2020-2022

The German beer company Bitburger has extended as partner and official beer of FSV Mainz 05 (Bundesliga) for an additional two seasons (2020-2022), according to the German club on 05/03/2020. The agreement was negotiated by Infront, FSV Mainz's exclusive marketing agency for the 2015-2031…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 177162
• Published on 09/03/20 at 15:20
©  Real Madrid CF
LaLiga Santander: Mahou (beer) renews its partnership with Real Madrid CF from 2019-20

The Spanish beer company Mahou San Miguel has renewed its partnership with Real Madrid CF (LaLiga Santander) from 2019-20 and "many seasons to come," announced the club on 03/03/2020. Mahou, through its Mahou Cinco Estrellas brand, will continue to benefit from the status of global partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 177033
• Published on 06/03/20 at 15:34
©  LAFC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 177041
• Published on 06/03/20 at 15:04