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©  D.R.
Bundesliga: Varta AG (batteries) official partner of FC Bayern Munich until the end of 2022-23

Varta AG, a brand of batteries belonging to the American group Spectrum Brands, has become an official partner of FC Bayern Munich (Bundesliga) "until the end of the 2022-23 season," announced the club on 08/02/2020. The deal is a fourth-level partnership in the German club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 174804
• Published on 11/02/20 at 11:25
©  NTF
Think 2020: "$20 per point for Togo with tennis player F. Auger-Aliassime" (V-B Closon, BNP Paribas)

"For each point earned, the young Canadian tennis player Félix Auger-Aliassime (born on 08/08/2000) will donate a sum ($5) matched by BNP Paribas (to reach $20 per point). The money raised will be used to support a cause in Togo, which we chose together and which we created with the NGO Care…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication, Social Responsibility
• Article # 174797
• Published on 11/02/20 at 09:40
©  GSW
Global Sports Week 2020: "Don't be afraid of change, that's the thing to remember" (L. Boyer)

"We wanted this event to be different, creative, conducive to the emergence of ideas, but in a fairly clear sense: we think that things must change. Change does not mean an inevitably negative upheaval, it can be very positive! This is the most important thing. If there is one thing that I would…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 174782
• Published on 10/02/20 at 17:34
©  RCDE
LaLiga Santander: Coca-Cola extends as an official supplier of RCD Espanyol until 2020-21

The Coca-Cola Company, an American beverage manufacturer, has extended its partnership with RCD Espanyol (Laliga Santander) for an additional two seasons (2019-2021), announced the club on 07/02/2020. Coca-Cola will continue as an official supplier, the fourth level in the sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 174753
• Published on 10/02/20 at 16:09
©  Global Sports Week
GSW 2020: "Sustainability has become a matter of urgency" (G. de Monplanet, adidas)

"Sustainability used to be a marketing asset. Now it has become a matter of urgency. By 2024, adidas will be a zero-plastic company. We are now at 50%," said Guillaume de Monplanet, CEO of adidas France, at the inaugural Global Sports Week 2020 conference in Paris (FRA) at the Carrousel du Louvre…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 174663
• Published on 10/02/20 at 14:04
©  Premier League
Premier League: betting sponsors and VAR "here to stay" (Richard Masters / press)

Betting sponsors and VAR are "here to stay," according to Premier League chief executive Richard Masters, who who spoke to the British newspaper The Guardian on 04/02/2020. Richard Masters said that the Premier League will resist attempts to ban clubs from promoting sports betting operators on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 174629
• Published on 07/02/20 at 14:45
©  GSW
GSW 2020: "Sport and entertainment share a common DNA" (Y. Bolloré, Vivendi)

"Sports and entertainment share a common DNA. They both create emotion and stir passion. Increasingly, we are providing sport with artists to create more than a sporting event, to create a spectacle," said Yannick Bolloré, chairman and CEO of Havas Group and chairman of the supervisory board at…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 174533
• Published on 07/02/20 at 12:45
©  CaixaBank
LaLiga Santander: CaixaBank and RCD Espanyol create Spain's first cashless stadium via club's app

The Spanish bank CaixaBank has worked with RCD Espanyol (LaLiga Santander) to make the RCDE Stadium (40,500 capacity) the "first cashless stadium in Spain" via the use of the RCD Espanyol de Barcelona application, which is due to launch in "15 days," announced the club and the bank on 05/02/2020…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Digital, …
• Article # 174399
• Published on 06/02/20 at 12:20
©  D.R.
Olympique Lyonnais: Fly Emirates to succeed Hyundai as main shirt sponsor for 2020-2025

Emirates, an Emirati airline, will become a partner and main shirt sponsor of Olympique Lyonnais (Ligue 1 Conforama) for five seasons from the 2020-21 season, announced the French club on 06/02/2020. The agreement was negotiated by the sports marketing agency Infront.  Emirates will replace…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 174452
• Published on 06/02/20 at 10:59
©  Seb Lascoux
Think Football 2020: "A link between fan engagement and blockchains" (A. Broustail, Blockchain-EZ)

"The big news about blockchain in football is its use in the development of the fan engagement, because there is a logical link between fan engagement and blockchain technology. Blockchains allow the creation or development of a strong relationship between a club and its fans," said Alain…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities
• Article # 174385
• Published on 05/02/20 at 17:00