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©  D.R.
eSports: Panasonic (electronics), becomes an "eFootball partner" of FC St. Pauli (2.Bundesliga)

Panasonic, a Japanese electronics group, has become an "eFootball partner" of the FC St. Pauli's (2.Bundesliga) eSports team from 2019-20, according to the club on 11/03/2020. The German club plays in the Virtual Bundesliga (VBL), the eSports competition organised by the DFL. "Panasonic will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 178161
• Published on 19/03/20 at 10:30
©  D.R.
LaLiga Santander: Irongest (probiotics), regional partner of RCD Espanyol in Asia (2019-2021)

Irongest, a brand of probiotics (live microorganisms) from the Barcelona laboratory Plameca, which belongs to the Spanish pharmaceutical group Suanfarma, has become a regional partner of RCD Espanyol (LaLiga Santander) in Asia until the end of the 2019-20 season and for the entire 2020-21 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 178036
• Published on 18/03/20 at 12:15
©  adidas
adidas: a turnover of €23.6bn in 2019 (+7.9%) and operating profit of €2.66bn (+12.4%)

adidas Group posted a turnover of €23.6bn for the financial year 2019 (from 01/01 to 31/12/2019), up 7.9% compared to 2018 (€21.9bn) on a constant perimeter basis, announced the German equipment manufacturer on 11/03/2020. According to the group, "currency-neutral sales" increased by 6% between…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 177499
• Published on 18/03/20 at 10:44
©  D.R.
Formula 1: Saudi Aramco (petrol) becomes the sixth global partner of Formula One Group from 2020

Saudi Aramco, a Saudi Arabian national petrol and natural gas company and the official Saudi Arabian oil company, has become a global partner of the Global Formula 1 circuit from 2020 as part of a "long-term" agreement, announced Formula One Group, the company that owns the rights to Formula 1, on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 177398
• Published on 17/03/20 at 17:39
©  USC
Covid-19: a decline in turnover for 80% of sports/leisure companies (Union Sport & Cycle)

80% of companies in the sports, leisure, cycle and mobility sector reported a drop in turnover between 01 and 13/03/2020. A third of them suffered a drop of more than 20%. On average, the drop is 14%: these results come from the business survey carried out between 12 and 15/03/2020 by Union Sport…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Legal, …
• Article # 177920
• Published on 17/03/20 at 15:46
©  D.R.
Covid-19: Nike closes stores worldwide (USA, Western Europe, Australia...) from 16 to 27/03/2020

Nike is closing several of its stores around the world (United States, Canada, Western Europe, Australia and New Zealand) from Monday 16 to Friday 27/03/2020, according to the American equipment manufacturer on 15/03/2020, which is taking steps to deal with the Coronavirus epidemic. "Customers…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 177922
• Published on 17/03/20 at 11:55
©  D.R.
MLS: Fanatics (sports goods, USA) becomes the official retail partner of Inter Miami CF from 2020

Fanatics, an American manufacturer and distributor of licensed sporting goods, has become the official retail partner of Club Internacional de Fútbol Miami (MLS) from 2020 as part of a "long-term, omnichannel retail partnership," announced the franchise on 12/03/2020. Inter Miami CF thus becomes…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 177869
• Published on 17/03/20 at 10:50
©  D.R.
Scotland: adidas to succeed New Balance as supplier to Celtic FC for five seasons (2020-2025)

adidas will become the official supplier of Celtic FC (Ladbrokes Premiership) from 07/01/2020 for five seasons (2020-2025), announced the Scottish club on 13/03/2020. This agreement covers the match uniforms and training kits of the Celtic FC men's and women's teams. The German brand will…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 177814
• Published on 16/03/20 at 16:49
©  Errea
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 177692
• Published on 13/03/20 at 17:10
©  D.R.
Bundesliga: hülsta (furniture), official partner of FC Schalke 04 for four years (2020-2024)

hülsta, a German furniture manufacturer based in Stadtlohn (North Rhine-Westphalia, GER), is to become an official partner of FC Schalke 04 (Bundesliga) from 2020-21 for four seasons (2020-2024), according to the club on 12/03/2020. This is the first sponsorship agreement for hülsta, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 177548
• Published on 13/03/20 at 12:30