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©  SPAL 2013
Serie A TIM: Orlandi Lubrificanti, main shirt sponsor of SPAL 2013 until the end of 2019-20

Orlandi Lubrificanti, an Italian motor oil manufacturer, has extended its partnership with Società Polisportiva Ars et Labor 2013 (Serie A TIM) and will once again become the main shirt sponsor of the men's team from 15/02/2020 until the end of the 2019-20 season (30/06/2020), according to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 175863
• Published on 24/02/20 at 12:05
©  D.R.
LaLiga Santander: Taiping Life Insurance becomes a regional partner of FC Barcelona in East Asia

Taiping Life Insurance, a Chinese insurance conglomerate, has become a regional partner of FC Barcelona (LaLiga Santander) for China, Macau, Taiwan and Hong Kong for three and a half seasons (2019-2023), announced the club on 21/02/2020. Taiping Life Insurance has the status of regional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 175862
• Published on 24/02/20 at 11:13
©  Lagardère Sports
Lagardère Sports: 75% of the agency sold to HIG Capital, Stefan Felsing named as new CEO

H.I.G. Capital has signed a definitive agreement to acquire the sports marketing agency Lagardère Sports, according to the US investment fund on 20/02/2020. Lagardère Group will retain a minority stake of 24.9%. The transaction is subject to the approval of the Competition Authority…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies, Essentials Sponsors & Partners
• Article # 175864
• Published on 24/02/20 at 09:35
©  D.R.
Serie A TIM: Sorare (blockchain), crypto-digital cards featuring Juventus FC players

Sorare, a French blockchain startup, has signed a licensing agreement with Juventus FC (Serie A TIM) to integrate the club's players on Sorare's fantasy leagues platform, on 20/02/2020. Juvenuts join AS Roma (agreement on 30/01/2020), Societa Sportiva Calcio Napoli (22/01/2020) among the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 175842
• Published on 21/02/20 at 15:15
©  Southampton FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 175826
• Published on 21/02/20 at 12:25
©  England Rugby
England: Red Bull official energy drink partner of Rugby Football Union and its Rugby Sevens teams

Red Bull, an Austrian energy drinks brand, has become an "official energy drink partner" of the Rugby Football Union, the governing body for rugby union in England, and its Rugby Sevens teams as part of a "multi-year partnership," announced the body on 18/02/2020. "The partnership will see the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 175776
• Published on 21/02/20 at 10:10
©  D.R.
LaLiga: FanWide becomes the "official bar network" of the Spanish league in North America

FanWide, an American platform that alerts fans when local bars or restaurants are hosting events for sporting fixtures, has become the "official bar network" for LaLiga in North America from 2020, according to the platform on 14/02/2020. FanWide will offer Spanish football fans easy access to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 175748
• Published on 20/02/20 at 18:04
©  D.R.
Borussia Dortmund: 1&1 (telecom) new shirt sponsor (Bundesliga), Evonik to remain for cup matches

1&1, a German telecommunications brand belonging to the internet services group United Internet AG, has become a main partner (first level) and main shirt sponsor of Borussia Dortmund for its Bundesliga matches, for five seasons, from 2020-21 until the end of 2024-25, according to the German club…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 175720
• Published on 20/02/20 at 12:34
Olympique Lyonnais: "Talks with Groupama to extend the stadium naming rights agreement" (C. Groll)

"At the moment we're in talks with Groupama to extend the stadium naming rights agreement. We're also exchanging ideas with other parties who have expressed their interest to us. But we won't change for the sake of change, we'll switch to another party if reasons of duration or amount justify it…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 175420
• Published on 20/02/20 at 10:24
©  D.R.
Serie A TIM: Italian Macron extends as equipment supplier of Bologna FC for 3 seasons (2020-2023)

The Italian brand Macron has extended its contract with Bologna FC 1909 (Serie A TIM) for three seasons (2020-2023), according to the club on 18/02/2020. The two parties, linked since 2001-02 and initially until the end of the 2019-20 season, will therefore continue their collaboration until the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 175583
• Published on 19/02/20 at 16:24