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Bundesliga: FB88.com (betting) succeeds QQ288 as sleeve sponsor of FSV Mainz 05 for 2020-21

FB88.com, a Vietnamese sports betting operator, has become a partner and sleeve sponsor of FSV Mainz 05 (Bundesliga) for the 2020-21 season, announced the German club on 17/08/2020. The agreement was negotiated by Infront, the exclusive marketing agency of FSV Mainz for the 2015-2031 period. In…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 191179
• Published on 25/08/20 at 12:10

Tennis: Chubb (insurance) becomes an official partner of the US Open as part of a "multi-year" deal

Chubb, an insurance company, has become "official insurance sponsor" of the US Open Grand Slam tournament as part of a "multi-year agreement," announced the United States Tennis Association (UTSA) on 19/08/2020. "Chubb's branding will be featured in prominent on-court signage in Arthur Ashe…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 191140
• Published on 25/08/20 at 11:30

FC Bayern Munich: T-Mobile, adidas, Qatar Airways, Audi... sponsors celebrate the club's treble

The equipment manufacturer adidas has celebrated the Champions League title of FC Bayern Munich (Bundesliga) following its victory in the final (1-0) versus Paris Saint-Germain (Ligue 1 Uber Eats) on 23/08/2020. A few minutes after the end of the match, the German brand posted a video entitled…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 191141
• Published on 24/08/20 at 16:50

Serie A TIM: Kappa succeeds Le Coq Sportif as ACF Fiorentina's equipment supplier for 2020-2026

Kappa has become the official equipment supplier of the ACF Fiorentina (Serie A TIM) men's and women's teams for six seasons (2020-2026), announced the club on 21/08/2020. The agreement, made with the Italian license distributor BasicNet, will amount to €2.5m per season. "The partnership will…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 191100
• Published on 24/08/20 at 14:30

Ligue 1 Uber Eats: Vbet (gambling and betting), official partner of AS Monaco until 2021-22

Vbet, a brand belonging to the British online sports betting operator Vivaro Limited, has become a partner of AS Monaco FC (Ligue 1 Uber Eats) for two seasons, until the end of 2021-22, announced the club on 20/08/2020. Vbet benefits from the status of premium partner, the second level in the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 191040
• Published on 24/08/20 at 12:40

Sportfive: launch of a global operational unit dedicated to esports

Sportfive is launching a global operational unit dedicated to esports, led by Eike Gyllensvärd, in charge of the sale of partnerships, and Moritz Altmann, in charge of business development and relations with rights holders, indicated the sports marketing agency on 20/08/2020. This unit will be…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, esport - gaming
• Article # 191019
• Published on 21/08/20 at 14:29

Spain: Finetwork (telecom) sponsor of the Spanish Football Federation until 2023

The Spanish telecom operator Finetwork has become a partner of the Spanish Football Federation (RFEF) "until 2023", the body said on 19/08/2020. Finetwork has the status of main partner, the first level in the sponsorship hierarchy of the federation. "As part of this agreement, Finetwork…

Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 191021
• Published on 21/08/20 at 11:44

Ligue 1: title sponsor Uber Eats launches advertising campaign for the start of the 2020-21 season

"Uber Eats, a home meal delivery application, subsidiary of the independent driver Uber mobile application, unveils 'It's good to love football', its new platform, accompanied by the broadcast of a TV spot with, notably Laurent Paganelli, former player and consultant, Tony Chapron, former Ligue 1…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 190823
• Published on 21/08/20 at 11:17

Premier League: Cadbury (Mondelēz), official partner of Arsenal FC from 2020-21

Cadbury, a brand of chocolate bars of the American confectioner Mondelēz International (Oreo, Toblerone...), has become the "official snacking partner" of Arsenal FC (Premier League) from 2020-21, announced the English club on 17/08/2020. "This global partnership will concentrate its initial…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 190831
• Published on 20/08/20 at 18:01

Serie A TIM: Plus500 (trading) main shirt sponsor of Atalanta BC for 2020-2023

Plus500, a Cyprus-based finanicial trading company, has become a partner and main shirt sponsor of Atalanta Bergamasca Calcio (Serie A TIM) for three seasons, the 2020-2023 period, the club said on 19/08/2020. This is a first level agreement in the club's sponsorship hierarchy. Plus500…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 190971
• Published on 20/08/20 at 17:26