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©  Bayer Leverkusen
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 222606
• Published on 02/07/21 at 16:50
©  Newcastle United FC
Premier League: Newcastle United FC becomes the second English club to be equipped by Castore

British brand Castore has become the equipment supplier of Newcastle United FC (Premier League) from 2021-22 and for several seasons, announced the club on 02/07/2021. The deal is reported to be worth £5m per season (€5.8m/season). This marks Castore's second Premier League partnership in its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 222581
• Published on 02/07/21 at 15:40
©  OL
Ligue 1 Uber Eats: Boulanger, official partner of Olympique Lyonnais for 2 seasons (2021-2023)

Boulanger, a French retailer specialising in leisure, multimedia and household appliances, has become a partner of Olympique Lyonnais (Ligue 1 Uber Eats) for two seasons (2021-2023), announced the club on 02/07/2021. The agreement was negotiated by the marketing agency Sportfive. The French…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 222560
• Published on 02/07/21 at 13:20
©  RCD Mallorca
LaLiga Santander: Nike succeeds Umbro as RCD Mallorca's equipment supplier for 2021-2026

Nike has become the official equipment supplier of RCD Mallorca for five seasons (2021-2026), announced the club promoted to LaLiga Santander for the 2021-22 season, on 01/07/2021. The American equipment manufacturer succeeds Umbro, the club's equipment supplier for the last five seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 222550
• Published on 02/07/21 at 11:40
©  D.R.
Ligue 1 Uber Eats: Bistro Régent, back shirt sponsor of FC Girondins de Bordeaux for 2021-2024

Bistro Régent, a French restaurant chain, has renews its partnership (first level) with FC Girondins de Bordeaux (Ligue 1 Uber Eats) for an additional three seasons (2021-2024), announced the club on 01/07/2021. The Bistro Régent logo will now be displayed on the back of the shirts of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 222461
• Published on 01/07/21 at 17:30
©  RedBull Racing
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (July 2021)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2021 Formula 1 World Championship. From this 2021 season, which began on the weekend of 26/03/2021 with the Bahrain Grand…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 222396
• Published on 01/07/21 at 15:00
©  Norwich City FC
Premier League: Joma succeeds Erreà as equipment supplier of Norwich City FC from 2021-22

Joma has become the official equipment supplier of Norwich City FC from 2021-22, announced the club promoted to the Premier League for the 2021-22 season, on 01/07/2021. This is a "record-breaking sponsorship deal" for the club. "Joma will supply the club with all first-team, academy and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 222432
• Published on 01/07/21 at 13:20
©  AC Milan
Serie A TIM: Snaipay (payment services) renews as a partner of AC Milan

Snaipay, a payment services platform belonging to the sports betting company Snaitech, has renewed its partnership with AC Milan (Serie A TIM), announced the Italian club on 30/06/2021. Neither the duration nor the value of the partnership has been communicated. Snaipay has the status of major…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Merchandising - Licensing
• Article # 222381
• Published on 01/07/21 at 11:40
©  FFF
France: launch of the "Copa Coca-Cola" the FFF's first amateur futsal competition

Coca-Cola France, a subsidiary of The Coca-Cola Company, has activated its partnership with the French Football Federation and become the sponsor of the first edition of the "Copa Coca-Cola", the first competition for amateur futsal clubs, announced the FFF on 30/06/2021. "This new futsal…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 222337
• Published on 01/07/21 at 09:40
©  SL Benfica
Portugal: adidas extends as equipment supplier of SL Benfica until 2026-27

Adidas has extended its partnership with SL Benfica (Liga Portugal Bwin) for an additional six seasons (2021-2027), according to the club and the German equipment manufacturer on 30/06/2021. "This is one of the most successful partnerships in the world of football, with the Portuguese club and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 222318
• Published on 30/06/21 at 16:20